Goldstein on Gelt- Part 2- 042715

In Part II of the show, Doug meets Kit Yarrow, consumer psychologist and author of Decoding the New Consumer Mind – How and Why We Shop and Buy. As instant gratification is a growing trend as the world of social media and internet continues to develop, are consumers becoming too impatient? And what happened to the concept of the long-term purchase? Find out if we have really become a throwaway society on this week’s episode of Goldstein On Gelt.