Marketing Shortcuts for the Self-Employed

Patrick Schwerdtfeger, award-winning speaker and founder of the Entrepreneur and Small Business Academy, shares advice that many have used to build their online identities and develop new businesses using online channels. Key Points Conversations are Markets – Need to have conversations to increase awareness. Providing incentives in Social Media will generate conversation and the “viral” effect. What is your content? What do you do? That’s all the matters at the end of the day. Now …
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