Making Memes & Selling Dreams

Ladies and gentlemen, please take your seats. The show's about to begin. Dom, let's put on a show. Let's do it. Welcome to a milestone episode of Golden Nuggets with Sylvia Eldawi. Today is today's a big day. It's a special episode. We are also going live on Instagram because I don't know how much of this episode is actually going to make the final cut because I'm here with Dan Hadi.

No, I'm not here with Dan Hadi. I'm here with Dom Hadi, the brother of Daniel Hadi. And I actually knew you first. I did the intro. Yeah, you did the intro to Dan and you are one of the four founders or one of the four people behind the only comms meme page, which is probably the funniest real estate meme page there is. I. Mean. There's so many of them, Sylvia. No, it's not that hard. Not much competition and also founder of Only Sports.

So you've got a lot going on. I want you to help me celebrate my 50th episode. So this is the 51st episode, the 51st state of it, and we're going to lightly, we're going to lightly touch on all 50, maybe the key moments and I'll get your opinion on them. I also turned 1 yesterday, the 4th of July. Congratulations, Happy birthday. Yeah, happy anniversary to Propology and golden Nuggets. And yesterday, I don't know if it's just like by magic, but I hit the 1000 subscriber mark on YouTube.

So if you're watching this on YouTube, please do me a favour and hit the subscribe button because we're pumping out fantastic real estate content every week. Yeah, so like for your first fifty episodes you've got like masters of sales, you've got like pioneers and and like, you know, the the who's who, the legends of the by real estate for episode 51, you thought I'll get the guys who do Hezbollah videos for likes on the Internet. So. Exactly.

I mean, it's you know, just genius, absolutely genius, right. So the cameras are going to roll for about an hour, but if this episode ends up being 30 minutes, just know that we said 30 minutes of stuff that couldn't make the final cut. But yeah, so I'm, I'm very proud of your journey as well. So I'm going to celebrate you too. You've gone from Phileas Fogg holding events at Phileas Fogg, which is how we met actually.

It was I was about to say, you know, you say, you know, you'll give me a shout if it wasn't for people like yourself, you, you know, Hugh Broke connected the guys who. Shout out, Hugh broke. Connector you know Jack Benson's well, you know these guys were the ones Kempo as well. These are the guys who kind of focused on us for that fight. First Fight Show gave us the opportunity to believed in it and it's LED us to to to Infinity.

Because it was actually Hugh from Broker Connector who I've I've known for years. He introduced you to he introduced me to you guys and said like, these guys are pulling off an amazing night looking for sponsorship. Would you sponsor a belt? And that was when I was at keeper met you and Jimmy, you know, very exciting night, great audience, all the who's who of real estate and we got involved in it was a great I actually got into the ring and I handed the

belt to the winner. So that's how we met. And since then we've stayed friends and you know, we're in the we're in the same circle. So it's very fitting that you're here today. Now tell us about the next fight that's coming up. Because you've gone from Montgomery. No. Is it? Montgomery, Yeah. The the Monty, Yeah. So it's at Emirates Golf Club. It's the opposite. The Monty, yeah. And in like 2 years you're at Burj Khalifa.

Two years. It's pretty much exactly So we did the the first show at Phillies Foggs in September 9th or September 10th, 2022. And then from there we went to Caesar's Palace on Blue Waters. From there we went to the W Hotel, the Palm. Then we went to downtown for the Burj Khalifa, the Armani Pavilion, April just gone. And then, yeah, we're culminating, we'll call it the finale on September 13th for Atlantis the Royal. The Atlantis, the Royal tell us about.

You had Mayweather at the last. You had Mayweather ringside at the last one. So who can we expect to see at in September? We're working on it. We've got some good names. And you know, the one thing that having these sort of people come down is it kind of opens doors for other people to come down. So we've spoken to a few people. There are some big names we want, but for us, you know, the local celebrities are the real estate people, right?

So I'd rather see, you know, if you have an A list celebrity ringside, great. But if we have two CEOs in the ring, that's that's my goal. Have you got any CEOs lined up in? The ring, well, we had, we've had one CEO, you know, of Novi properties, Omar, he's fought before and he's fought twice now. We've had rumblings of other CEOs obviously. Was it a Fight Night 3? And I was talking about, you know, it's on, it's on YouTube so they can see it.

You know in Fight Night 2, Rob Kempton did a bit of a call out. Fight Night 3, Lewis also done a bit of a call out. So look, I think it's all in jest. It's all having a good life. We've had videos circulate of CEOs and MD's call other CEOs and MD's out. But realistically we've only had one step up so far.

However, we are talking to somebody today about fighting at Fight Night 5. Look, I think everyone's always like we'll do the next one, we'll do the next one, but we've said we're calling it the finale. Is it coming back in the future? Never say never, but for us this is our focus and we go from there well.

We need a a bigger and badder hotel to open up for you to have your next event because you can't get better than Royal Atlantis. Casinos, I think that's that's going to be the next focus or fight island something. Like that Auswia when it opens up in rack. Auswia would be good. O Beach Wayne could have. A strap if you want. Wayne Lineker, if you're watching this, it's. Probably not. Watching. Probably not watching.

OK, I want to know, and I'm sure the audience want to know, how on earth do you come up with these jokes? Honestly ADHD I can't sit still for more than two minutes so and that when you said this to be on for an hour I was like good luck but. We'll take a. Break then I think brain chemistry is just a bit off. Like, you know, obviously myself, Jimmy, Dave and Alex, we started only comms, the brand, the the main page.

The 20th. You know what it was just more of We all worked at the same company, all worked at Better Homes together. I was in recruitment, Jimmy and Dave were doing Emirates Living, working out of Motor City. Alex is Live Lives and Breeze downtown. He was working in the the Business Bay office. And as all real estate companies do and all workplaces do, we had a really big group chat of all the boys just throwing, taking the Mick in there. And you know, we started

creating these kind of memes. I was already doing memes. I was doing a page on a on a different page. It was like MMA based and it did all right. Groups are like 20,000 followers. But I moved to the buy and wasn't that much into the MMA as like watching it and stuff. So that kind of died out, fizzled out. But we were still creating stuff and just trying to make your mates laugh. That's what you want to, you know, you want to make everyone chuckle. And that's exactly what we did.

And then we, we were just like, why don't we just do it on the Internet? Because it was, it was open stuff. It wasn't necessarily particular about somebody. It was just more about everyone worked in real estate, everyone was on 100% Commission, everyone was either doing really good or really bad or, you know, everything in between. And we were like, let's just, let's just do it. So we, you know, we created the page thinking nothing will really happen.

And it it got a little bit of traction and then overnight it got pretty, pretty good. Do you remember the meme that took you like viral? The meme that took us viral. You've got loads of followers after that one. Do you know it's but that's the thing, it was always like a gradual thing. We noticed we got a lot of views on stories and stuff and it was like the CEOs that were looking at it but not following us. So that was kind of our big thing like oh, they are talking about us.

But any music went viral. Usually the ones that are specific about somebody. Somebody. And then they reposted it. Yeah. Do you know we did a post, it was before we even announced any fight nights or anything like that. We edited a picture and it was, I think it was Callum White and Carl also. And we put it on the story like who? Who do in a fight and that kind of started the whole whole. Because obviously both facing the control tower. Yeah, the control tower banter's

always good because. Everyone like I've visited control tower but I can just imagine the lift drama, the car park drama, the. Well, you've got all sorts of Better Homes Ascot on one side, you've got White and Co and sorry, yeah, White and Co on the other side and they're all just going back and forth. You see each other in a smoking area, in the lobbies, all that stuff, Waitrose, and it just creates a. It's banter for days. Yeah. You know, you, you love the

brand that you work. You might even like you. You kind of feel like you have to defend the brand. And you know, and then you see people move from brand to brand and it's quite fun because then they have to take back everything they said about one and then start shooting at the other. And so you must have, you have to have your finger quite firmly on the pulse to be able to come

up with these means. Have you got like moles in every brokerage or are they just your friends giving you the tea? Some friends I would say moles because but some people just love to DM our stuff like you know, some people send us their own ideas as well and like they're usually. Terrible. Unique, I'll say, but yeah, terrible is a better word. They're terrible. Some people think I'll send this or they tell me, oh, you should

do a meme about this. And it's like, it's not really worth memeing, but it is. Yeah. Like you said, you have to have a finger on the pulse. We're basically a news outlet. A lot of the time we we kind of drop news and it's kind of the funniest thing that people come to us for information when we're just people that are just make trying to make you laugh. And it was originally supposed to be only comms, as in only communication, but now it's only

sports. Yeah, it was only commissions actually, but that's but it was, but it was open to you know, open to interpretation people for only communications. But with the whole point of only comms is it was based around to buy real estate. You're only on Commission and that's kind of the, you know, you're basically living on the breadline until you make it, and then when you make it, you're better than the rest. OK, Speaking of breadline, has anyone ever offered to pay you to make a meme?

They offered yes and no. They basically we've been offered the opportunity to break news with a meme. OK, so like the Daily Mail of. Yeah, pretty much they would. We had one company, I won't name them, but we had one company. They said we've just hired a recruiter from another big company. It's big news. So you should really do a meme about meme, meme about it.

But the stipulations are you send it to us first, you can't post it till Monday when we do the announcement and we get final sign off and we have to have two or three options. And I just went, that's the dumbest thing I've ever heard. Like the whole point of the whole, the whole page is it's not meant to be structured. It's not meant to be a Biden. Yeah. Like, if you want to do that, you know, do your own press release. But it was just, it wasn't really worth a story anyway.

But, you know, it's nice. It's like they thought of us. But one thing that always stuck out was, you know, there was there was a a really bad situation with the guy from Alsop who got really ill in Bali. I don't know if you saw the story. He got really, really ill and they were trying to get him basically flying back out. Yeah, flying back to the UK and there was like a walk for him. You know, some of the guy shout out Ryan. He arranged for a walk from.

They were going to go Burj to Marina. They did a walk from Burj Khalifa to the Marina. And just to get a bit of awareness out, Joe Parker was also, she was tagging us and trying to get us to do stuff. So we like, hosted a charity day for everything like that. And that was really cool. So it was nice that we could actually kind of involved in that way. Yeah, because it was a serious situation, but it was within the real estate kind of sector. And that's where we've started.

And we have grown out of there to other sectors. But I think we're always going to be that real estate meme page, exactly what you said earlier. Honestly, I don't know how you get away with some of the stuff that you get away with. Yeah, it's tongue in cheek. I think you have to, you have to hope that people see the funny side of it. If you don't, yeah, it's going to be a. But the plus side of that is if you nibble, it makes it 10 times worse, right?

If, you know, if we did a joke, Yeah, if we did a joke about somebody and they reshared it and they're like, this isn't funny or, you know, I find it always going to happen, is people just going to laugh at you more? So it's like at school, right, If you get taken a Mick for your new trainers, if you never wear the new trainers again, you're just going to get taken a look out of more. So you've got to keep wearing them with with price. You have to. You have to put a smile, OK?

So if only Cubs picks on you, just go with the flow. It's all jokes. We had someone who I'll try and remember who it was but they they DM D us before a message. I think it was it wasn't about them it was about the company they worked for. But again, it's very druggy. But they they sent a message saying oh you know I don't find this funny that 2 minutes later they deleted the message and went I don't want you to do a meme without me so I'll delete the message. So we have to some form of

power. I think they fear us a little bit, which is fun. Has anyone ever sent you like a take down request or a cease and desist from lawyers? Yeah, one I'll keep an honor, but he he was getting it was from big company and they were trying to get him to do a fight on the fight show and they sent us a clip of him like shadow box and he's he's obviously taking the Mick. We posted it up. We were like, oh, should he

fight for them? And he went at first he was very funny, but he was like, ha ha, lads, very funny. I'm not going to fight on it. And we didn't take the post down. And then like a day later he was like, OK, you take the post down. Now I'm like, no. And then he was like, no, seriously, I'm not fighting. Take it down. Like why are you doing this kind of thing? And in the end, I think we we finally took it down because it was just like. Not worth.

That yeah, just see the funny side of it, but wasn't that the meme didn't get that many likes, that's why. OK, All right. Well, back to golden Nuggets. There we are. Talk about my show now, my gig. Be honest. How many episodes out of the 50 have you watched? Mainly the ones where I know the people on the show. How many so well that you? Can remember. Off top of my head, obviously Dan had to. Had to watch that one. Did we mention that you're Daniel Hady's brother?

I don't think so. OK Daniel Hady's brother, episode 30 something. You mentioned on his episode that he was Don Hady's brother. So I think that was the fun part. So obviously we watched Dan. Great episode. And then like all the guys, so obviously Lewis, I watched or watched Callum White's episode. Paul watched a little bit of Miles Bush. I haven't haven't got around to finish it yet. It was coming off my tick tock, but we'll get around.

On TikTok I keep forgetting. About Yeah, you are on TikTok. So basically all the guys. Andrew Cummings, I saw that you did Sherving so people that I know, obviously I'm always gonna give it a sport. Rick Wayne as well. I know you've done so, yeah, these are like I said, these are the The Pioneers of, of real estate and recruitment and all that stuff. So it's always good to hear

their their thoughts and stuff. And I see them on a professional stand, but I also do see them at our shows on a personal level. So you know, a lot of them I'd consider. And I think I've I've managed to get their personal side out on this show rather than it just being like an official kind of episode. I do get a bit of banter. You get to kind of get to see their personality, too. Well, they're all salespeople, right?

So they've all got a bit of cheeky chappy to them, so they have to. Yeah, and who, if you like, who would you like to see on the show that hasn't been on already and why? Who would I like to see on the show that hasn't already from a broker standpoint? I don't think I've had any brokers. Yeah, I think, yeah, you got they're the, they're the bread and butter, right? Those are the ones who are in the trends. There's no shortage of them. I've had New Yorks #1 realtor on the show.

But have you had Arjan's number six broke on the show? Think about that. So that's what you need. Okay, there you go. So Connor Manning from better homes, he's a better homes veteran now area manager Dubai Hills. Okay, he was when I first moved there, he was at Better Homes. Since I've been here, he's still been at Better Homes. He's definitely someone that I'd want to hear from. He's a very, very insightful guy. He he's one of those guys where he builds a following amongst his team.

Definitely someone to talk to. He's get a drink in him as well. He's even funnier. Aaron Jacob, the guy that, so he's just launched his own company, Jacobs Real Estate. He is somebody that I knew from back home. We used to work together at Thorpe Park and then when I was a recruiter here at Better Homes, I got him a role at Better Homes. He moved over just as I left Better Homes to start all this, but he did very, very well, got into sales and then he just started his own brokerage.

So, OK, you know, one of my recruits I think I'm, I'm quite happy with. Taking notes. Yeah, there you go. You mentioned Hugh earlier. I definitely want to, Hugh. Hugh, Hugh's coming on in seconds. He's him, right? He's just dragging his heels for a reason, but he's definitely committed to September, so he will be on your screens. And then finally, not in real estate, but very much real estate, Jason Grant Henderson for GC Partners. Grant, really cool guy. Again.

He knows the who's who. Yeah. I've seen that. Yeah, he's a massive supporter of us as group, but obviously GC partners are huge. The money transfer anyone over in Dubai, it doesn't matter. What really is it? Yeah, make sure you you do us a shout out, Grant, Shout out. GCI that reminds me on Gino Cross's episode that. I did watch Gino's as well.

I know. Gino's like he said something, I can't remember what it was, and I was like, oh, you're giving FX guy, so we should actually have an FX guy on the show. Grant's a really good guy. OK, So what we're going to do is we're going to run down the. I mean, we might not get through all of them, but the key moments from the last, well, from all of my episodes and starting with my very first episode, which was I don't know if he's on the live Ainsley Duncombe of off Market

listing my first episode. And actually that one took quite a while to record because I wasn't, you know, it was the first one I'd done. Now I'm just a pro at it. But we, and he also came back actually for the tell all, the season 2 tell all. So this is kind of like the 50 seasons tell all. But we spoke about the dirtiest word in real estate. And at the time we said it was cold calling. Do you think there is a dirtier

word in real estate these days? Yeah, dirtiest word one that one that offends most people is salary. They seem to a lot of people obviously want a salary, but a lot of the guys won't do it. But like cold calling, well, the the stigma of cold calling is always going to be there, right? But dirty, Dirty a word I don't know. There we upgraded it to kickback in a couple of episodes later. Kickbacks. A nasty word. What's kickback? A nasty word. Because it's just, it's just dirty.

It's like you're, you're not. It's you're, you're, you're not getting a kickback. You're, you're charging the buyer more money to pay your Commission. Basically. It's not a kickback as in like, oh, if you get that, I'll pay you an extra. It's just you're just overcharging your buyer so that you can get paid. Yeah, I guess so. But I know I totally get it from it's a, it's a double standard, right? Like if you've got a buyer who's willing to give you that. Then I guess it's worth it.

But like you got, if you give it, if you go for a cheeky punt and it pays off and great. But, and I still say cold call is the highest one. I think a lot of people hate that word. They they, you know, you see the anger of the face and you know, it falls a lot on the real estate guys. But I think there's a lot of industries out there that are heavy reliant on cold calls, and when you get a call from them it just ruins your day for a few seconds. And you'd probably get about 10

phone calls a day. All right. And the next episode I did with Christiana Maxian, she's the millionaire matchmaker. So not real estate at all, but matching people, which is the second, you know, the two most important decisions you'll make in life, who you end up with and where you live, right. So she was handling The Who you end up with. And we got onto catfishing in real estate. As in like fake listings? Fake listings? Any opinions on that?

Yeah, I think, well, for me it's great because I meme it all the time. You see all these people, they put luxury, but I think they're definitely standing down on it. It is horrible if you are a, you know, if you're looking for a property and. Waste your time. Yeah, like, obviously, you know, my partner Lottie, I think she's watching. Lottie, shout out Lottie. Shout out Lottie. So but you know, when we were looking for places to move to, I'd be on property Finder and

I'd be bit naive. I was like, oh, that's British about fake listing, fake listing, fake. Like they can just spot it a mile off and it is horrible. So you know, I know property Finder, they they're working very, very hard to kind of clamp down. Yeah, they and they have to, right, Because it's just going to saturate the portals, which in turn means you don't use them. So I think it's always going to

be there. But you, you got to work hard on it. At the end of the day, you're just going to annoy your potential. Clients, right? Yeah. It's not worth it. And speaking and you pointed out that everyone's talking about luxury. Luxury. Well, in my episode with Khadija, which was the next one, we spoke about the overuse of the word luxury in real estate. Like everything's luxurious. There's not, not another word. What are your thoughts on that?

Again, I I've I've meme so many people that have used luxury agent, but they're driving around in a Fiat sequento. So you know, how can you be one or the other? I guess look, everyone has to have a personal brand and that's what it falls into exclusive luxury. These are the the. Boring words, but they just keep getting recycled. Exactly.

You know, I think some people are trying to be a little bit different with it now that first man to come, first name that comes to mind is the Ranch Man. So from Strada, have you not heard of him? Have you not seen his videos? He ends it with some proper WWE 80s, like the Ranch Man's going to do it for you. So again, it got me talking about it. I don't think I've actually seen many of his video. Anyone I've seen, he's done really well. So I think they're trying to.

Yeah, check it out. But you have to start coming out of different ones and you know somebody who absolutely smash two people. I said absolutely smash it. You know, two good friends of mine, Jordan Smith is do by George very, very simple. And then Jeremy Williams, just Talau Joe. He's obviously do by George focuses very much on like 1 palm especially, but he's a palm broker. See Talau Joe, he's Talau gap. But they they've really established themselves in there.

But you've got some people that are very, very specific to an area. It works like obviously Gary Animus by Hills, but that's kind of that that new wave there. I think it has before been luxury broker, everything like that. What's the the chap's name? Really, really nice guy. Missed the no days off and then he did a post of him on holiday and I commented in that day off. Brilliant. Yeah. So that's what you got to do with it.

Now you got to have your own personal brand with your professional side of it, however. Yeah, I think stop calling yourself luxury doesn't really make sense. Yeah, everyone's luxury. OK. And then Shervin came on from SG recruitment and we were speaking about do's and don'ts on your CV, switching agencies and so on. And we spoke about the worst thing you can do on an interview. His was be late, don't be late. What would your advice be? What's the worst thing you

should do on an interview? Worst thing you do on an interview? My personal opinion is if you don't come with your own questions that you want to know about, it's not going to like if you're just there to take information. Obviously after I did recruitment, I'd go in. When I ask someone, I'd give them all the information they need to know about the job and then I'd ask them about their personal life. Try and kind of crack that nut and see what they're about.

If they come back with nothing, it just tells me they're either not prepared or they're not probably interested. Like I think they what you said earlier about the two most important decisions you make are like long term is who you end up with and where you live, but short term is where you're going to work. What are you going to do to make money? And if you're not even bothered about asking, you know, what can I earn from what, What's the company going to do for me? How can I what?

What differentiates you from this brokerage or whatever it is? That's not good look. Yeah, you're not you're probably not interested and it's not it's a little bit different, I suppose being late, it already sets that tone of you're not happy. And Sherman's 100% right with that. You can't be late. But it's more about when you're in that interview. Now's your opportunity to to kind of grill me. I like to be grilled in

interviews. I always found it quite refreshing because I was like, OK, if you've gone to the effort of wanted to know this, you're probably interested. Yeah. But that was a big, that was always a big positive for me. Unless the question is don't answer what are your working hours. What are your working hours? Are there any breaks in the summer for Ibiza? That was one I got and I said, Oh well, yeah, that's I said like obviously holiday, you know, that's discussion with your manager.

How long are you looking do season And we were in like April. I was like, how long are you going to be out for the buy for? So I found that a bit. That was a fun question. Yeah, brilliant. OK. And then then we had Caroline from the Bayou Academy. So she's like a really good educator, instructor, training real estate agents. And she was talking about the highlight on that show was the questions that buyers hate being asked. Can you think of any? The questions that buyers hate

being asked. By real estate agents. Well, obviously with the training side of it, I've sat in the training for the better. I was like, Tanisha ran it and Rachel ran it. But you, you need to ask some questions that do it. But I guess it's just going a bit wayward with it. Of course you'd say what's your budget, you know, where, what areas you're looking in for everything like that. But I guess the biggest question that lot of brokers don't ask is why do you want to do it?

I saw a video that Geno Cross done. It's like that's more yes, it is more of an investment, but if you're willing to buy a property, you might want to live in it, but you want to grow a portfolio. Do you where do you see something five years time if you just you and your newly married wife, If you guys want to buy a place, what about children? What that kind of stuff?

I think a lot of the time the questions that are going to annoy people are the bog standard, you know, written out rehearsing training session questions. But the successful guys will go, all right, that's great, but why, why is this? Why do you want to live here? Oh my. Our friend said it's a good opportunity to maybe flip in value.

Why? That's what my personal opinion is. Obviously I haven't been a broker so get a couple brokers on here to ask them but I. Heard you wear a little bit of a broker Broker at some point, no back in the UK. What? Yeah, Little. Baddy tells me. But yeah, for about 6 months and I was terrible at it. I, I wasn't terrible at the job. I was just 19 years old and I'd gone from waking up at 11:00 AM to say, right, you going to work from 8:00 till 7, you got shave every day.

It's like, all right, Corporal, calm down. And it was all of this stuff. But yeah, that was my first full time job and. Me too at town. Yeah, shout out Catherine Dub and again. She won't Remember Me. She obviously remembered Dan, but she won't Remember Me. But yeah, thanks for the opportunity, Catherine. Sorry that I didn't live up to

the hype, but that was another. It was like, obviously I went to the same primary school as Dan. I went to the same secondary school as Dan, primary school where Dan was loved. I'd go in there and they'd be like, oh, your Dan's brother, He's really nice. And then my first or second day of year seven, I was talking in class and the teacher turned around and went right you. Is that what you're going to be name now? I said, oh, Dominic Hadi and she

went, you Dan Hadi's brother. I went, yeah, she just went like four years of this guy now. So I think, but then Catherine loved Dan. I feel the brass love down. I think they had high hoped me and I, I didn't live up to the expectations, but I'm going to put it down to youth. I'll put it down to youth. I wasn't destined to be a broker. No side side. You know, we can, we can swim along the sides of real estate. There's there's things to be done on the outskirts.

All right. And then we took it to Fabrizia, who actually she was a broker, then Fabrizia Franceschetti. And now she's she's just when she came on the show, she'd only been in real estate for less than a year and she made a million in Commission from Leeds from her TikTok and her Instagram. And now Fast forward six months later, 6-7 months, she's now opened up her own agency, Fabri Elite. Shout out to Fabrizio. I'm very proud of congratulations.

But she was kind of talking to us about how to make money through social media. And we had the argument about like, whether it's TikTok or Instagram, like what content you know from the Content King, What content do you love and hate on socials? Let's talk about that. I love because it's so bad. I love it when companies trying to live up to a trend, you know, they try and do these whatever's kind of hot on TikTok right now, certain trend or certain sound

or music. They also trying to video to usually it's like start up companies that are trying to get their name out there and I always find that hilarious. On the flip side, there are some companies that are smashing it on social. It's Strada for example. They do, really. I love Strada stuff. Shout out Gino and team. Yep. Shout out to Gino and the guy and Gary and the guys.

Yeah, but but that's the stuff where if you watch it and you kind of see that there has been effort put into it and there's actually a message behind I think some people you feel like now it's a lot of pressure to do it again. I'll I'll go back to somebody like Jordy. He's always very frequent on it, but he also shows a lot of his personal life in there, like he's a big MMA fan, everything like that. So that's something that you can

relate to as well. Somebody who's doing very, very well on on socials and and tik Toks and stuff that are actually getting leads. Fantastic. But you can see when it's a bit fake. You can see when somebody's making bought followers recycled. There's a lot of follower buying. I want to talk about that actually. Yeah, a lot of follower buyings and we've been offered that stuff before because it's easy, but it's bollocks at the end of the day.

When you look at their real views or their engage or their like, that's how you can tell. Yeah, massively. I've seen some with like 1620 thousand followers and the like. Views and stuff are like 30. You know, that's not the correlation's not there. So social media, obviously I'm, I'm a big advocate of social media, but I'm also I'm a dependent on it at the end of the day. So I need to that's why we kind of branch out into other stuff.

Social media is there today. Will it be there tomorrow? Yeah, of course, but in what format? So you got to roll with it. I think TikTok is something that I need to focus a lot more on from from an only com standpoint only. Sports Standpoint. Yeah, but we're we're heavily on Instagram. If Instagram shuts down tomorrow, we we're gone. But in terms of social media, love it. Think you can get some great leads from it. Think you can get some really good content and insight in

there. However, there are some people that are absolutely terrible on there so and. We've got a question in the live What do you think about recruitment posts on LinkedIn? Do you think it's beneficial or do you think brokers find it annoying? Posts or messages? Posts recruitment posts on LinkedIn. Oh, I know. Yeah. Oh, God. So that's that's a recycled thing. And, you know, again, no hate to recruiters. They've got to get their brand out there.

Some of the recruiters out there are are phenomenal. Like Jodie, who I used to work about her home. She's mustard on social media. She's really, really good on it. Others not so good. It's just the one thing and again I've I've I've openly memed about it because I had to do it back in the day. You like, oh, what are the top points of learning? You know, do you want to have tax free earnings? Do you want to have all this and

it just like scroll. You see it all, everyone do it, but the reason someone like Jodie's so good is because she again puts a personal insight into your life. It's like I came to buy. I've achieved this. You know, she came from a financial background and and moved into recruitment. She's done very, very well out of it. So these kind of things is the posts are very repetitive, very repetitive and it probably does put the brokers off. They probably see it and gone.

You're just doing the same thing, but you've got to get content out there. You can't just be idle buyer. You've got to be someone who's willing to put yourself out there, be presentable, be personable. So it's a double edged sword, I'd say. So I feel sorry for the recruiters going no, they're not, they have to do it. But at the same time. They don't. They need. To be doing it and do some memes. Do some yeah, get on the memes, make it funny, make it

entertaining. And actually Alessia said that on her Alessia Sheklova from Dasher, she said that on her episode where she was like put funny stuff on LinkedIn and I was like, no, that's not the place for it. LinkedIn is like serious. And she was like, imagine how you scrolling through boring post, boring post, boring post and then a funny, funny meme or a funny real. Like it just kind of breaks up the.

And you get the traction because you'll get some 50 year old geezer say this is an appropriate for LinkedIn or cheers for the traction there mate. So it's worked out quite well. Got to be a bit controversial. Leslie is very good at that. I think she's she's posted stuff in the past and it has been on LinkedIn. People have probably gone. I don't want to see this on LinkedIn. Yeah. Yeah, did see it on LinkedIn because you've commented such and you've just had all your followers see it as.

Well, as cheers, mate. Smart move, all right. And then we had Majdel Musa where we talked everything legal and we talked about some of the clauses that you see in employment contracts. What's the scammiest clause you've seen in an employment contract? Honestly, and then like, I guess you know, it covers your own back, but training fees, that's more in real estate. If you leave within X amount of time, you owe us X amount of

money for the train we gave you. But it's like, I know how much you're paying your trainer and I don't see what the outsource is. But again, it's covering your own back and the data is there to be moved around and that's why a lot of data, it's saturated. To be moved. Around it is, it's all saturated, right? It's all, everyone's calling the same people. There's only so many villas in so many areas. But yeah, probably the training cost and we've had it recently.

Of course, only sports is our only thing. We do have DSR, which is an arm of recruitment. You know, Tamara is, is AB smashing at Alex, who she put on. She's doing very, very well already. But we've spoken to people and they're like, if I leave this job, they're going to charge me

678 grand. It's like they're going to put a court case on me. They're going to put a visa ban on me. So if you're brand new to the buyer and you, you know, it's fearful, Of course it is like, like, I just want to make money, but I'm going to end up owing money. It's a thin line. However, there are laws in place where technically your new employer should potentially pay for that. But I won't go down that rabbit hole right now. But yeah, that's the thing where I see it from.

Just a personal, if you see these people and they're like terrified, they're like, I'm gonna get thrown in jail because I'm gonna leave a job. I'm doing that in the UK. It just doesn't work. So. OK, right. And then we had Eamon from Override. Shout out to Eamon. We talk about AI in real estate, he said. Think of AI as a three legged tripod. That made me laugh. Can. I don't get it why? Why luck of what it was like? One legged. He's been pronged.

It was like one leg is machine learning, one leg is, I can't remember what the other two were, but he was like yeah, 3 legged tripod. Did you nickname him Tripod? After No, I did not. He's no, I don't actually right. Can robots take over the role of a real estate agent? Robots work in the real estate injury and they in industry and they work in the HR department. OK. Oh, I mean no, I mean that as a compliment. They are bullet like, you know, you try and get information, oh,

when am I getting this? When am I getting that robot response? They are very, very good with it. Do you remember that? What? What was that show where it was like computer? Says, oh, Little Britain, Yeah, that is that is HR and Dubai. They are they they are loyal as heck. So they're not going to throw anyone under the bus. I need to talk to him. No, no. All right. When's he in the office? Does he's here? He's here right now. He's just not going to talk to

you. So that's something that I found, yeah. But in terms of AI, ChatGPT, look, AI is something that again, going nowhere really, really can be beneficial, can be also be detrimental. Yeah, it's for the brokers to decide on that. But in terms of, again, helping them with their listings, with portals, everything like that, AI is probably going to help them long term. You've got to you either go into it or you try and rebel against it.

But there's no. There's no. But real estate agent jobs are safe. Yeah, you need that personable touch, I'd say, if it's all done. But you know, there are some, there are some companies and portals out there that are heavily relying on AI. But when you know she hits the fan and you need to speak to somebody personal, that's where it takes over, right? Right. And then we had Joe from Happy Tenant. We spoke about property management. I haven't seen any memes about property management.

Actually not funny is it? Yes, very. Boring. Yeah, it's, it's not. Yeah. Yeah. Well, it's, it's what do you make a joke about? Right. It's you try. I think we've tried in the past, but yeah, you know, conveyancing memes, which I never do because obviously I've never had to deal with a conveyancer. My sister-in-law, Lauren, who was mentioned on Dan's show, she owns a conveyancing company. We've worked with conveyancing companies.

And so when there's a meme done about conveyancing by Dave or Jimmy or Alex who's previously worked there, she gets really annoyed at me. So that's fun, even though I, it goes right over my head. So, but yeah, property management memes. I'll try and work one out today. We'll see what we can. Do all right, fine. And then do you want a break? Do you need a OK, then you had Walid from Keeper who actually what? He's also a bit of a boxer. Yeah, he's a judge.

He was a judge on the show on the 1st. On the first show, yeah. Fight Night. So she so that was so his show he was talking about, we were talking about short term rentals versus long term rentals, giving agents advice on how to calculate them because everyone at that time was saying go for short term rentals. It's 30% higher returns. And then he actually said on the show, depending on where you are, it might work out less than long term rentals. So that was an eye opener.

But he straight out called cold calling harassment. He was just like, shut it down completely harassment. We've already spoken about harassment, so we can move on from that. Then we had Yulia from Thinkprop talk about WhatsApp chat etiquette. So have you got any rules yourself on voice notes? On WhatsApp do's and don'ts? Yeah, if someone sends me a voice note over about 45 seconds, I reply. I'm not going to listen to this. Right.

So that's your limit because I said my limit was one minute. I don't want to hear a longer than a. Yeah, I got sent one the other day. I saw it. It said 4 minutes and 15 seconds and I knew I needed to listen to it. Yeah, but I was like, this is going to be the longest 4 minutes, 50 seconds of my. Life, but yet you'll listen to a podcast for 20 minutes. That's my choice, but if someone throws a voice note down my throat it is horrible so.

But I probably send quite long voice notes again when I'm talking. I'll ramble and stuff like that. So to you know, it's ironic that I don't like voice notes. But you'll give. You'll send them all the time, yeah. OK. And then we had Jean from Property Monitor talking about daily data habits. He said spent each agent should be spending 15 minutes a day going through the data in their

niche. But he also we had a conversation about agents that and you'll be familiar with this calculating your Commission before the deal is done. We love that. That's a fun like you've already spent the Commission. You've spent it. Not just calculated it, you've actually spent it. And then some. You're like, I'm on A roll now, I've just done a great deal, I'm going to get another great deal. So yeah, you've seen that in the past. But I think that's just embodied in humour.

If you know you're going to get the money, but anything can happen, you might not. OK. And then we had Tony and Alina from Zoning Media talking about social media accounts first. I mean, one of the topics was having a separate social media account. And I had this conversation as well with Zayna Hardy. She was like, why have you got like, you go into real estate, you've already got an Instagram account. Why set up a fresh real estate account? Like it's you're just one person.

Yeah. What's your take on that? Yeah, I agree. I I did it when I first joined, when I first moved to the buyer, I created a separate one. I was like, 'cause you're in my corporate one. Yeah. And you know, I stuck to it for a little bit, but you'll see a lot of these people, they'll put on their personal bio, you know, professional account and you go on it and you know, it's not had a, a post in the last couple because it just, you know, it's hard.

Like I'm, I've the amount of accounts I've got on my Instagram is just ridiculous from only Commons, personal only sports DSR preview events, like all of them are just, they're all there. We've said football team as well. It's it's just mental. So just adopt it all, put it onto one account. I I agree it's probably the the strongest way now because like I said before, that person. You want to see it?

Yeah, yeah. Look, if you, if you don't want to have something, you know, shown on there, if you're out with friends or you're on holiday with your partner or anything like that, then yeah, put it on close friends. Exactly. Yeah. Don't be afraid to let people try to see who you are. So we've got third person telling you to merge or consolidate your real estate account with your personal account. Yeah, because your real estate account is going to be what listings just sold or you know,

just rented. Well, join me on this tour and yeah, just. Put it in one say I'm going through this view and I've got an open house. I'm going to the pub with my misses after. This is my life. Yeah, I'm just like you, except I don't get a salary. Agreed. Yeah. OK. And then the next few episodes were with Christopher Watkin.

I don't know if you remember him from the UK so I did a little UK series with Christopher Watkins versus Golden Nuggets and it was a while back when you were an agent in the UK, but are there any stark differences you remember apart from salary? Yeah. Any stark differences between UK and UAE? Well the biggest one is when I worked in the UK you you get given listings right? I used to sit down on the morning like they had a department who got the listings for you essentially.

That's what your manager's supposed to do, get your listings and you just deal with the enquiries. Yeah, let's go right guys. New listing on this is what go get it. And I think obviously the percentage is fragment of what you can get over here. So that's the biggest one. I think company hop in's a lot bigger in the UA than it is in the UK because again, it's a little bit more of a of a headache to to leave a job in the UK. Got to give you notice.

Maybe you serve, you notice, maybe you don't get your P-45, blah, blah, blah, all that stuff. And the thing about real estate in the UK as well-being a real estate agent or a state agent, it's called over there is it's probably hard to interview because they're very on you as well. Where are you? What you're doing all this stuff? Where? Because they're paying you a basic salary, they've got you to some degree. You've got this amount of that look like are you doing?

You've got. Talk like this. Yeah, exactly. Like, you know, if you go leafletting, how many leaflets did you drop? I know Dan. Then he used to leaflet. He used to truck it in the river and go for a cast. I'm not. Surprised. Yeah, so I, I learnt that from him, but that is something where again, you get a lot more freedom over here because it, like you said, you don't get paid. You do get High Commission though.

So you know, if they said go back to UK and have a 12K basic, I think I was on it was like 10K. And you could, what did you get 10% you get 10% wasn't. It, I think it varied depend on the management level, right, Right. You get 810 to 15 or 12. So it's, but I was only doing leasing, so letting so you know it wasn't big, big money. But that's the biggest difference I'd say is the, the getting the listings right.

You're a realtor over here. You are a real estate agent, whereas in the UK you are an estate agent. Yeah, OK. And then we had we had Michael Walters, Doctor Michael Walters where we did a COP 28 special on sustainability in real estate and it was a very eco friendly episode. I didn't really know much about it. Cop 28's done. I mean, I really like doctor Michael and he's got a book out real estate guide to the Dubai real estate guide.

Grab it. I think I've even got a discount code for that book, so I'll put the discount code in, do you promise? Send that to me, Sylvia. Thank you. I have my own copy. He gave me a copy of. I have not opened it. I have not read it. And then we did Brett from Husby, which is kind of like Husby is like the Silicon Valley of real estate. Yeah. What are your thoughts? Any opinions on Proptech? So we've not worked Husby, Husby. The only association we've had with Husby is they took part in

our football tournament. I knew a couple of guys that worked there and still worked there, so you get nothing bad to say. I know their headcount is growing massively, but we've worked a lot closer with Holo, which are a direct Petter of Husby. They were a sponsor on Fight Night 3.

We've met with the guys, you know, they've been in Dubai a long time, really, really cool guys and the ideas that they have and it's clearly getting a good, you know, a lot of eyes on it. They've talked about their next round of, you know, seed investment. They're just growing massively. They're in Saudi now. So my views on prop tech is if you don't know about it, you're going to learn a lot about it. So you know, they are these are the if you said to me about these kind of companies.

Now I can give you what I know from a personal level just by meeting the people, but they are obviously doing something right and. Raising shit loads of. Yeah, Jesus, I need to get a leaf out of their book. Right. And then we went to Vision Tower to see Rick Wayne at Better Homes and that was our first out off site shoot. We went to his office and we spoke about the well trodden path from the UK to the UAE and he said he regretted not coming out here sooner.

I think we all regret not coming out here sooner. Yeah, Look, I moved out here when I was 28. I think Rick moved here when he was 63. So look, it just happens like the time. It's all about time in the day. But Rick is a Rick's a a really good guy. Obviously I worked for him. He was my boss at the end of the day. And yeah, he was when I told him I was leaving, he was very supportive of it. He's come to the events and stuff, but. You know, I would have nearly

been your boss by the way. Really. Yeah, cuz I was interviewed for that role like 3 months before Rick was, but I was the first person to be interviewed for that role. You'd have been Dan's boss as well then, yeah? Partner, that would have been hilarious. OK, everything happens for a reason. Yeah, exactly. And yeah, Rick, I've said before, like Connor lives and breathes Better Homes. Rick's the same.

They, you know, they're very, very loyal to their brand and they've established themselves in the market very, very well personally. Yeah, and what would you say to a British agent who's over in the UK now toy in with the idea of coming to Dubai? Get into shape because only comes Fight Night 5 September 13th Atlantis the Royal. Oh, what a plan. That was a plan. What would I say? Like just be. I said the same thing when I was a recruiter.

Just be prepared to be happy, be prepared to be lonely, be prepared to be hungry. Both, you know, would that drive an actual hunger? Because there's going to be times where you probably can't afford food. Have a bit of backing. But All in all, just take it in stride. Like learn from the people around you. And if somebody's not willing to give you time, don't beg them for the time.

If there's if there's a big agent and you know they're really big bollocks and they don't want to help you out, find someone who will. Yeah. And it's easy to switch. Yeah, pretty much. OK. And then we went all the way to Abu Dhabi to interview Kika from MD Real Estate and Voyage Holiday Homes. And there we spoke about, we had one of the key moments was talking about people resigning over e-mail. And we were like, no, you've got

to have that conversation. Especially if you've been in a company for a few years, you should have that conversation face to face with your manager. Any opinion? Yeah, 100%. Like, you know, it's that it's horrible because it feels like you're you're betraying this company for some reason or whatever. But you obviously have to put it in right.

And eventually, yeah, like you'd voice your concerns because at the end of the day, if you've already made your mind up, it's probably been a month or so in the May, unless there's been a big bust up. But yeah, just go in there and just say, look, I'm not happy. Yeah, I'm, I'm probably going to leave or look for new opportunities and see how they react. Or if you've already made your decisions, go in there, be completely straight to the point, like thank you for your time.

I've made a decision for my own personal career. This is what I'm doing kind of thing. I think. Yeah, there's a get out of jail free car. If you send an e-mail or some people don't show up. If they're a broker, they won't show up again. I've heard stories of people just flying home and not telling their their company that they've left. Wrong. It's just wrong. OK. And then we went to One Palm with Callum from White and Co, and we had quite a long conversation about culture,

company culture. He said culture eats strategy alive. You can't throw money at it like it comes from the top. And one of my favourite lines from the entire show came out of that. He said. He's we, we make brokers, not tour guides or something like that, right? We make brokers not tour. Guides. Or it was like we're building brokers, not tour guides, OK, Something like that. He. Definitely rehearsed that line in the mirror.

Do you know what, Callum? Can I just say out of all my guests, he was the most like best spoken. Yeah, very. You ask him a question and he he doesn't pause, doesn't like he very articulate and everything just flowed. Well, when you hear, you know, when you get taught, when you say the word Scottish, you think articulate. So that's what Callum is. Yeah. No, I like Callum a lot. He is like exactly that, that culture thing. He is, you know, from a personal level, I I know him quite, I'd

say quite well. I know who he is and FCC each other. We have a chat and stuff. He has featured on the page several. Times. Yes, several times. And he always does it in in good jest. I said, my partner Lottie, she used to work for Callum and she went there. You know, she worked for a company before that cowboy show, never gave her a visa. She was, I won't say the number, but she was quite heavily on a on a. Was it overstay fines? Callum covered it all. He brought her on board.

You know, she was still new to to buy in the industry. He was like, I want to give you the opportunity. So I'll always be very grateful to Callum for doing that. Really good guy. Like you said, he he's trying to implement a lot of stuff. I know I'm very good friends with a lot of white and Co brokers and you know no one has anything bad to say about him. Shout out to Callum and the White and Co team. Put someone in for Fight Night 5. I'm going to keep going to that

world. And then we went to New York with Bianca, who was she's a. Numb Saturday, then. Actually, she came here and she just sat there. But yeah, but it was our first edition of Golden Nuggets Gone Global and she was the star of the number one show selling the Hamptons like a Netflix show or something I watched. That was the only one I've seen. Selling the Hamptons. Yeah, I think so. She was.

In it Bianca Delesio and she was talking about like algorithms over egotism, like just effing post it, you know so. Oh well, like some people, they'll post at a certain time. Yeah, like procrastinate and like watch re watch a story 20 times and she's just like just get it out there. Yeah, and that's, that's something that I'm, I'm big. I just post it. That's why you'll see a lot of spelling and grammar mistakes. Yeah, I do pick up on that.

You get really excited. I better give some people like just anger but. But how many times do you have to like how? What's your approval process for your memes? Like, does it have, do two people at least have to sign off on it or is it just like whoever? It's the most, it's the dumbest way. We send it into our There's a group chat of just me, Jimmy, Dave and Alex. We send it in and we say smash or pass and. Ah, smash or pass, OK. 1S each, but which that lazy.

Now put SLP and if something you get 1S and then you just post it. It's sometimes you don't. Sometimes if it's like a hot topic, you just post it in there. That's why some memes don't do well. But you. But it's it's that simple. Yeah. We don't think about algorithms, don't think about timings or you. Just post it when it's. Ready. You get excited, You write the meme out. You make mistakes, you post it in. OK, and then we had Alessia from Dasha, the real estate guru, talking.

She got 27 million views on one of her Tik Toks. And I know you want to try and get your TikTok going, but she gave us a lesson on how to go viral. So do you what? What's been your most viral meme to date? Do you remember which one? Which one? Best performing. Like, well, the one that got like the the the best performing. It's not even it's got nothing to do with real real estate. It was about the UFC in Abu Dhabi that like it just got like basically just British.

It was more British culture. Like I said, you know, you're in Abu Dhabi, you're watching me. There's just one geezer who's who's take it is just, you know, battered or whatever. Another one that Dave did was about like Jamira Jane's like I think it was, you know, just as the temperature drops, all the Jamira James on Kite Beach getting spiced lattes or something like that. So that done really well. But a lot of the the ones that we've done before just a little

bit controversial, Duck said. You you go after and go after you mentioned someone in particular and it just it just blows up. Yeah, the ones that we did about Ryan Hudson joining White and Co, and then the ones we did about Ryan Hudson leaving White and Co, they did pretty well because it was on the butt and it was tongue in cheek and you had to make jokes about. It and sometimes it's just about timing as well. It's got to be.

It's the right time. We always do any big show that we do, we always do like a chain of memes after the football ones. I did it. I like the football festival. It was in February. It finished about, you know what, 9:00 at night. And then the part after part and everything. I was already doing memes about it.

The North versus South game. Actually, that was a one off thing we did last December. All that we did it from I think like Nottingham down was S anything above was was North and we had Rob Kempton as the manager of north. We had Simon constant of all softball. So they sit next to each other. He was manager of the South. Lot of hostility, lot of stuff like that. And you know, again, the just jokes, yeah, the the means we did about it just kept people to keep people.

Smiling. I loved the one about the ice bucket. Broker Connector, Kyle at Broker Connector. Yeah, that was that made me. Chuckle Yeah, we've gone after Broker Connector a little bit lately and I think, you know, it's all in good. All in good. Jess Kyle is a he's he. He definitely laughs with it, so it's quite fun. All right, And then we had Dunya from Exp talking about Exp Realty. It's kind of in them being your own boss in the metaverse. Work from anywhere.

No clocking in, no clocking out. Do you know much about these models? No, I, I again like you know, we've across our brands, we've got guys working on us. We are, we're very flexible with it. But in the day, in real estate, you need to be, you know, foot on the ground, you need to be there. So I think for some aspects, yeah, absolutely. And you know, you, you see these people in marketing as digital marketing and they, oh, I work for my laptop 15 minutes a day

and it's like good life. But in terms of real estate or whatever, be there. Yeah, well, actually, God, what's his name? Uncle Pete, Peter Rollins, right XMD of Foxtons and ex CEO of Marshall Parsons. He was like, what's this work from home ridiculousness? Yeah, I saw him. He was like he was chatting about like his his kids friends that do it or something. They don't do any work on a Friday or so.

But I worked from home for I worked in tech sales back in the UK just when COVID hit a great company called Rackspace. And you know, I loved going into work because it was it was an American company and like in America, they took over an old university, an old college and that was their campus. And we had the same. We got three buildings, gym, three cereal and fruit. I thought I've hit gold here. So I was loving it. And then when you work from home, it's hard to stay motivated.

So I completely get it because I know personally if I work from home all day everyday if I wasn't out doing meetings and stuff. Do your head then. Yeah, of course we had Gino cross from Strada giving him a shout out already. But he what I love about him is he records people that are cold calling here. I I live for those reels where he's like, what are you calling for? What you.

But yeah, so we spoke about horrendous cold calls, whether you earn less as a sales manager, like is it like in the UK, of course, the more you, the higher up you go, the more you earn. But here it's not so and you're in recruitment. So, you know, kind. Of yeah, like that's this is weird. Like you, you earn this insane amount of money, you know, potentially as a as a broker, then you go up to sales manager where you're kind of capped, you're working on, you're

relying on other people. And nine times out of 10, a good broker is quite self-sufficient, right? So relying on another person is, is a headache. So you kind of then coast and then you go from the next step where you're director or owner, yeah, or owner, right. And that's when you potentially start making big money again. So you do it because they don't want the progression. But yeah, nine times. And people say I just want to be a broker and and that'd be. That and without the headache of

managed running a team. OK. And then we had Sharif from Property Finder. He's acro. We spoke about removing bait listings that are no longer available and he said there's still a lot of room for more agents in because he was looking at the call stats. Loads of calls drop off. Lots of people don't get responded to. And that tells him there is space. You know, we think, oh, there's what, 19,000 agents now? How many? Maybe it's 21,000 now, but

there's still space for more. About 12 of them that are good, but yeah. That's. No, it's true. Well, I can tell you that like that's his, that's obviously his opinion because he sees the data being data-driven probably brings a lot of facts to it. Is there room for more ages? Absolutely. There's always room for more opportunity. People say to buy real estate. It's saturated. It's not saturated. It's just got a lot of pages there covering the same area. So just dog eat dog.

And well, as the areas grow, as we increase in areas and projects and communities, you. See some new launches that look insane? Yeah, they need new people running it. OK. And then then we had Lewis, which was one of the most

watched episodes actually. And we spoke about Alsop being one of the most, he said it was the most pun, most poached company in Dubai, 90 and he made a claim that 90, he reckons 98% of the real estate brokerages in Dubai do not have the infrastructure to upskill agents to the level that they need to be. Would you agree with that?

Yeah, probably actually I think this there is like, you know, there is the tip which of these you know, just a handful of companies and you've got the some below that are on the cusp of, you know being in that and then you've got, you know the companies that just. It's probably just one guy or one girl who started a company and said I did pretty good and thinking or they see a market in it, all of that stuff that aren't going to put in the work. I've seen startups where they

are putting in the work there. They want to really grow the company. Like Novi Properties comes to mind. Yeah, you know they. Love I love this page and. You know, but the office is amazing. They try and do different kind of things for their their staff and they're really, really caring for it. They make sure everyone gets an invite to our events. So someone like that is amazing.

Then you've got I've got those companies that have been around for a while now and they're strongly establishing the market. The trio homes comes to mind, Williams, Paragon, these kind of people. And then you've got the top tier, the all sorts to better home to house in house in terms of how many companies there are compared to, you know, the learning stuff. Yeah, absolutely. It's probably a lot of companies that haven't. Got they're not out for it.

Yeah, shout out to Lottie. She's she's just sent a message saying how did you get him to sit still for so long? You've not seen my feet just tapping under the under the camera. All right, we did take a little break, but yeah, and then we had Gigi Benitez from Benitez International, who is geared up for the flood of Americans that are coming to Dubai. You got any shit to talk about the US? I mean, Labour are in today. Labour won the general election and that's.

You know what I find Kia, our new Prime Minister, he kind of looks like a broker. He looks, he looks like he does like old school palm or something like. That old school palm. That's what I would say he looks like. So yeah. But yeah, Labour are in. For the first time means the other ones going to get in in November in the USI. Want him to. Well, they're all moving here, put it that way. So are we ready for a bunch of Americans and American brokers? I hope so, makes my life a lot

easier with the memes. More content all. Right, Yeah, exactly. They're they're over the top. But the beauty of the bias, it's a hub of international personalities and nationalities, right. So that's going to be a fun side of it. Do they come over? Yeah, You know, I saw, I already saw brokers from the UK like already posting today, like Labour's in move now. Invest in the UK, invest in the UAE now. There's always got to be a spin. Yeah, yeah. Of course.

And this, you know, like I said, this is like what we said earlier about the memes. If you're on the ball really quickly, then do it. Yeah, and then we had Nima from House Hunters talking about all things Ras Al Khaimah. You're going to wait for RAC to open up a casino. You're going to that's, that'll be Fight Night 6. Yeah. Well, I don't know when it opens up in a couple of years, maybe we'll have the night before

that. But definitely the casinos are somewhere where we want to, we want to get into. And then we had your brother Dan on the show and he mentioned, and I'm glad I've got you on the show, he mentioned an incident at one of these fight nights, but he didn't go into detail. Yeah. What's that all about? So he come to. So we've got only comms boxing. We've got dabber as well, which is more amateur because one thing we want to do is grow the grassroots of sport.

That's why and I'll get into it a little bit later. We're partnering with a really, really good brand to do that. So I was boxing on the show and at the end of each round, obviously you meant to stop punching each other in the face twice. My opponent hit me after the bell first. When I let it go, my adrenaline was going. In the final round, he hit me and after the bell and I I kicked off with him in his court. Like it was all getting a bit

heated in the thing. And Dan went into, you know, brother Modi was jumping in. It made me kind of snap out of it and calm him down. But yeah, it was just. Did he throw a punch as. Well, no, he stayed out of the ring. But yeah, he was definitely heated. That was, we call it brotherly love, but I think it was just an opportunity for him to shout at somebody who loves doing that. OK, well, thanks for spilling

the tea on that. And then we had Lynette Sicchetto, Data Queen of Dubai on founder of Real Trust. She gave us the heads up that we moved from a seller's market now to a buyer's market. What's your prediction? Yeah, you've got your fingers on the pulse. Yeah, well, that's the I ask, I just ask people that stuff, is it sellers market? Is it buy one? Everyone's got an opinion. Yeah, everyone's got an opinion on it, so. What you hearing on the streets now? Yeah.

Is is it dead or dying? No, it's never dying, but I think look, the sellers right now they are how do I put it? They're they're on the pulse. They are in a position right now where it probably is going to be a buyers market very, very soon. But you know, we've seen dips in all, you know, all property markets across the world, UK, you know they will say the the trend is it follows the London pricing, right. So it's going to slowly seep up in the UAE, it's probably.

Night, we shall see. OK, all right. And then we had Omar from Keeper, so Part 2. So I've had two brands on twice, Husby and Keeper have been on twice and then we'll say Hadi family have been on twice. Now take that Carl Alsop. I beat you. Oh yeah, because we've had hold on Carl. Yeah, Carl's brother. So we need Carl Alsop on the show to even things out. And so he. Are there any other? There's got to be some brothers and stuff. Yeah. Matty and Mikey Wilson for Alsop.

They are. There's another brother duo in Alsop, yeah. OK, they're Scousers, so you don't need. To I love a Scouse. They all sound the same. Yeah, and that. What's too fair? One of our our biz fighter. Jackie's a Scouse. I do love the Scouse. They're a good laugh. And then so they just raise another squillion dollars. You should get them to your strike while it's hot. They should sponsor one of your your Fight Night. Who keeper. Yeah, yeah, just raise 34 million they.

Might as well go full circle. They were the first show when I did the last show. Exactly. Omar expected the. End for me very soon. Cool. And then we had Nathan Keaney from Executive Search. Yeah. So another recruitment episode. And he coined the phrase mind the gap. I love that. It's like all the touch points at which you could a deal falls through or drops through the gap. Any any words of wisdom on that? Yeah, Nathan's obviously Nathan's a known name in the recruit.

I think in terms of recruitment in Dubai, real say real estate for example, but there's a handful of names that kind of pop up and he's definitely one of them. And yeah, I get that. I, you know, you do you think the deal's done? It's like what you said earlier about you spend your Commission when it's already done for a recruiter, you know, when they've signed a deal, when they've signed the the contract, they think it's the offer.

They think, yeah, in I don't really have to deal with any more. Let's look at the next one. So I definitely nurture all the way through, especially if you're bringing people over internationally, talk to them before and a couple weeks before how you feel about the move. Got everything sorted, you know, trying when they land, catch a coffee with them. Certain people go the extra mile and that's why they're very, very good at what they do.

Good advice. And then we had a real estate legend, Andrew Cummings from Savils, who just got announced as one of 29 real estate legends awarded by Arabian Business. And he was talking about not being on TikTok because he'd end up dancing and making a fool of himself. And but he also made a point like, what's your why on social media? Like, you have to be adding value. You know, it's no good just taking these fancy videos in a beautiful villa.

What is your why? What you coming here to say? So, and we've spoken about social media quite a bit. What's your value add? Would you say with what you do? Only sports, only comms? What's your value? Add only comms is yeah, it's on the button. Only comms is just to be a little bit cheeky, a little bit controversial, but also we use it as a, you know, marketing tool for our events. You know, we, we pick people up and we do stuff like that. Only sports are wires.

Basically, we want to be the media hub of sport and media in, in the UAE. You know, the plans that we're doing right now, the people that we're going to be partnering with and you know, the vision that we have Sky's the limit for us. We want to be essentially, you know, the Barstool Sports of the UAE and as more sport comes to notch UAE, but the GCC, it's going to be, you know, massive. We were at the the TK fight show.

So it's social knockout free this Saturday at Coca-Cola Arena. Tam really, really good guy. He's actually the guy that we're talking to about collaborating on some stuff and some shows. We were at the open workout yesterday, so I got some interviews with like Darren Till, Salt, Pappy, you know, all of these, these superstars in their own right and the big followings. We cut it, edit it, put it straight onto our team. We've got a really good team for that.

Put it straight onto the social media. That's what we want to be. We want to be all viewing stuff. We want to be pundits. We want to be, you know, people that believe they know it all when they don't. That's what we can be. We're only sports. We don't just want to do our own shows. We want to be a part of this massive movement that is the GCC. Brilliant. Well, I wish you all the best of luck. Right. We're nearly at the end. I've only got 1234 five episodes.

We had Paula Aqua. He was my biggest dark horse. Yeah, you know, he was like an old school garage raver and he had clubs, nightclubs in the in London red Essex and Pavlos. Yeah, Pavlos. But he once said the stand out for me there, apart from kind of. Skeletons in that closet. I'm telling you now, the skeletons in that closet was. He was saying if I find out one of my agents says I've left the keys at reception, let yourself in, he'd fire them. Yeah, someone says that you just

Why am I paying you? I'm not even gonna pay you Commission. What are you? Like you're just can't even turn up, Yeah. Just have a bit of any. If you were in a restaurant and the waiter said, Oh yeah, no food's in the back of yourself. Like what's so sad about have a bit of pride in your work? Turn up for the viewing, turn up OK. And then we had Miles Bush from Phoenix Homes and he made a claim MO and he was very vocal about this. Most brokers in Dubai are getting ripped off on the 5050

model. Same as outdated. That's the guy who owns a company that doesn't offer 5050, right? Yeah. There you go. Right, 8020. Yeah, There you go. But he, you know what they are, they've got some good brokers there. I know they do. They're doing very well. Every company's different. I guess for him, they're a lot more self reliant. They're like come in, you know, pay your dues and and we'll give you 80%.

That definitely works for some brokers, other brokers, they're willing to give up that, you know, 30% so that they can get training, they can get leads, they get all that stuff. Every company is different. Every company is different. Every person that comes to the buy is different.

They want they're happy with the 5050 because it means they're going to get a lot more support, but then they'll grow into a position where they're, you know, getting a lot better percentage because they are more self-sufficient. So. I think there's space in the market for every type of model and as you said, a lot of people, they're coming over from the UK, they need to be part of a community, get the training, get the leads given to them and.

I mean, well, Miles also said in the interview he, you know, and he's not going to bring anyone who's not putting 5050 K on the ball, which is fair enough because. That's his model. Yeah, he's relying on self-sufficient people who actually already hit the ground running. So those were people, great people. Say you get ripped off doing 5050 though. It's like these are the guys that need to learn. So yes.

And you know, eventually they're going to be ripped off because they should be earning more because they're not using the. Resources, yes. Absolutely. As soon as you you don't need your company and we just don't need them, of course. Or when you graduate, when you. When you when you go into that thing, you've got a hub of good clients and you are you. Know self-sufficient. Then absolutely you should be arguing and you should be

debating for more percentage. Than 100% OK and then we had Farhan Ali from Everness and we had a little debate which actually ruffled some feathers. And you'll be familiar with this because you're you're from Staines, not far from Heathrow airport upon Thames and upon Thames. Is it really it's? Not about Staines upon Thames, yeah. Have they called it? Have they rebranded to Staines upon Thames? Classy as fuck. Mate oh God the prices must have gone through the roof with that repo.

Probably expense my mum's place right by the train station. Very. They're talks of tube really so. Blimey, OK, cash in. Well, I made the mistake of saying who would want to buy next to the airport? And then a whole bunch of people jumped in the DMS and were like, you don't know. You know, you have no idea what's happening with Heathrow property prices. Yeah. No, it is, yeah, obviously from around that way, West Drayton, Hayes, all these areas they are

pumping up Hounslow, they are. They are pumping up stains, especially bed front all of them. Did you have like flight path noise in stains or not really? Yeah, yes. And like you do get used to it. See, I lived in Feltham, which is probably even closer. Oh gosh, prison. Yeah, young offenders. I lived there was actually a fun story because we live right by the young offenders. We had an escaped prisoner hiding our. Bushes, are you serious?

OK. Bushes So that was that was a fun time, but I don't I don't remember that stuff. But yeah, there was a lot of lot of the areas around that way. They are going up in price. It's not the nicest area there are no, it's not great parts of it, but there are some very, very nice parts of it as well. So it makes sense. OK, but from a yeah, from a he live near airport, no worries at

all. And then the 40 9th episode was Celine from Aon Tristle. So that was all about the 10 principles of business ethics in real estate. Any comments on ethics or anything to say about? People have ethics in real estate. Yeah, they should have 10 different types of ethics in real estate. Yes, Yeah. Why not like, look, I think ethics, at the end of the day, business is business. And that can sound like I'm a bit naive or colluded or anything like that.

Don't burn bridges. But you've got to make sure you're making the right decision for yourself and your company. I think it all jokes. Like it's very important to have ethics both personally and professionally. You can't be this in the China shop. Yeah, there can't be a little snake in the grass. But I think sometimes people try and press that on you.

Like, Yeah, but come on. They they put the heartstrings, whether you're a client, whether you're a broker, whatever is people try and put on my heartstrings. Oh, you know, you're late on this invoice. Oh, please. Can I? You've got to have, I suppose the ethics are don't be a pushover a lot of the time, but you can also be a bit empathetic

sometimes. And then, and then my last episode 50 #50 was Muhammad Koswani from Property Finder where we spoke about everything a real estate agent needs to know about mortgages. Have you taken out a mortgage yet? No, not taking out a mortgage. When are you going to take out a mortgage? You've been here for how long now? I've been here for three years. When will I take out a mortgage? Hopefully very, very soon. OK, All right. Got some. Got some stuff to work on first.

OK. Gotta build the empire. All right, well, that's it. That's it for the 51st episode of Golden Nuggets, the 50 episode tell all or highlight key moments. Thank you very much for joining me. I couldn't have done it with. I couldn't have picked a better person to run through all the, I think. You probably could have picked a better person, Sylvia. Someone with experience in Dubai

real estate would have helped. No, it's nice that you're kind of on the edge and, you know, looking, looking with your with your opinionated. My meme glasses. Yeah, with your meme glasses. So any closing words? No, look, obviously, thank you so much for the opportunity. Like you were a big supporter of us from Fight Night 1 and you're always stuck around. You've always given us love. Anyone who has done that on a they don't realize how much that's helped us and follow alike.

And then companies have actually given us money that we can put on shows and support us. It's just mental, you know, that's why it's so important to us that we have the best events, best night, make sure people get, you know, value for money in a really good time. You know, Jimmy and myself, we quit our jobs two years ago now so we can make this a reality.

It's been tough at times. You know, we've, we couldn't have done it without the help of, you know, the people close to us. Like there's been a massive support for me and we've really, you know, built a a strong bond for that. So we can overcome anything. Jimmy the same. And now we are looking at the big future, big, big things on the horizon.

And you know, the team at Only Sports, myself, Jimmy, Dave, Alex, Jack, Louis, Lamar, all of these guys just keep an eye on us and we're going to make it big. Watching you and I wish you all the best of luck. Same for you. Thank you. Here we go. Now we're off to 100 episodes, so we're going to do this fifty more. There's going to be some in London, there's going to be some more in Dubai, and there's going to be some in New York.

Potentially. Watch this space and I'll probably be in Saudi in November. So yeah, we've got to knock out these final fifty because I'm going to get to 100 episodes by the end of 2020 for and I can only do it thanks to you guys. So thank you for watching like share and subscribe and stick around for the next 50 episodes. And thank you for all your love and support on the 1st 50. Thank you and thank you, thank you on the Live for sticking around.