Gold Biz Podcast

The Gold Biz Podcast is a conversational style show that aims to bring photographers straight to the point, actionable advice you can take and apply to your life and business. Each week you get a one on one episode with your host, Rachel Traxler, and an interview with an expert. Both are full of knowledge, laughs, and vulnerability - there to meet you where you're at, then help propel you forward! Rachel is a wedding photographer turned creative business entrepreneur. She has a passion for digital marketing and wants to help entrepreneurs and wedding photographers elevate their businesses to new heights. You can reach out to Rachel on Instagram - she would love to hear from you! @racheltraxler

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Episodes

How to Sell Without Being Salesy

Okay friends, I've heard so many of y'all say this, and since I've personally felt this in the past too, I figured it deserved it's own episode. How to NOT feel salesy when you're selling your services sounds counterintuitive, right?! I mean… if you’re a service based business, you’re most likely selling something right?! While yes you are, we’re creative entrepreneurs - not a salesperson. So what can you do to help reframe your mindset around selling without selling? Today we are going to talk ...

Jul 12, 2022•20 min

How to make the shift to micro-weddings with Dawn Jarvis

If you have ever been interested in shooting more micro-weddings or elopements but just did not know how because all you are used to is shooting larger weddings, get excited about this episode! We have Dawn Jarvis with Dawn Photo's to talk about niching down into smaller, more intimate shoots! Dawn is a micro wedding and elopement photographer who has been taking photos for 13 years! Her photos are all about capturing feelings and helping couples plan their perfect day. She is also the creator o...

Jul 07, 2022•43 min

3 Ways to Get Out of A Rut

I know you've been there. Stuck in a rut, feeling uninspired, unsure which direction to take your business, not sure what to post on social media - you end up taking a month-long break from feeling overwhelmed. And the only reason I know you've probably been there is that I have too. We all have been there! That's just territory that comes along with being an entrepreneur. In this episode, I am going to share 3 ways to manage those times while respecting your boundaries and limitations. If any o...

Jul 05, 2022•17 min

The Secret to Creating your Own Success with Ashtyn Brooke

Have you been dying to quit your day job and make your photography side hustle full time? Then this episode is for you! Today we have Ashtyn Brooke who has created the full-time formula to allow you to do just that. Ashtyn is a wedding photographer and educator who has been a full-time business owner for 5 years. She is dedicated to helping others reach their dreams! Even if you are already a full-time business owner, her formula was designed to help anyone in every stage of their business. You ...

Jun 30, 2022•45 min

What Makes a Good Website with Jen Olmstead

I know I have a lot of entrepreneurs and photographer listeners on this podcast, and I also know that the vast majority of you have websites or know you need to create a website. But I also know how daunting it can be to create a website either from scratch or spend thousands of dollars for a designer to do it for you. Todays’ episode I have with me Jen Olmstead is the co-owner of Tonic Site Shop. She is a former journalist turned website designer. It all started on a LA rooftop bar with her now...

Jun 28, 2022•47 min

MY HUSBAND QUIT HIS JOB

Hello sunshines! My husband, Trent, quit his job and is now working with me!! You all asked us some great questions about what this transition is going to look like and we are so excited to give you this peek inside our new life change! Follow me on Instagram Watch this training to help you book premium clients Grab my FREE email templates...

Jun 23, 2022•22 min

2022 Midyear Compilation

Hello, sunshine! I can’t believe it - we are halfway through 2022! I wanted to start this week off by reflecting on some of our top episodes from the beginning of the year. There have been so many great guests, and so many great topics and stories… so I wanted to combine some of them to encourage all of us and get excited about what has yet to come! Thank you all so much for listening to the Gold Biz Podcast. I can’t wait to see what the rest of the year brings! DM me on Instagram to let me know...

Jun 21, 2022•18 min

Passion to Profit Retreat - Minisode

Welcome to our first ever minisode for the Gold Biz Podcast! Today I am giving you a sneak peak into my Passion to Profit Retreat! I am currently there right now but want to share all of the amazing things we will be talking about and learning! You can learn more about my Passion to Profit program here ! Head over to my Instagram @racheltraxler so you can follow along and see all the fun things we are getting into at the retreat! Hope to see you at the next one! Check out my FREE TRAINING “How T...

Jun 15, 2022•8 min

What To Do When the Inquires Are Not Coming In

If you have been feeling a lull in your inquiries, this episode is here to help you! I have been in the same position - feeling frustrated or inadequate when people aren’t reaching out. So today I am sharing my insights into what I did for my business to help turn that around! Today we cover: Taking initiative and making things happen for yourself Looking at it and analyzing your biggest lead generators Adding more marketing layers to your strategy Reframing your mindset to knowing it is time fo...

Jun 14, 2022•21 min

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