From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart. We'll also talk about integrating diversity and inclusion into marketing strategies, ensuring these efforts foster long-lasting connecti...
Jul 10, 2024•46 min•Ep. 29
In this episode, we are joined by Steven Culler to dive into the intricate landscape of healthcare in the United States where business, policy, and patient outcomes intersect. Join us as we demystify healthcare financing models and uncover the hidden fallacies within U.S. healthcare. Understanding US Healthcare and Common Misconceptions Unlike Canada and European countries, the United States has a unique multi-payer system where coverage varies based on factors such as age and employment status....
Jun 06, 2024•25 min•Ep. 28
Climate change is real and it’s worsening. Goizueta Business School’s Wes Longhofer and Cameron Bard join to discuss the business imperative for carbon neutrality – and how human creativity, technological progress, and a strong commitment to a sustainable future can drive us toward net zero. There’s no escaping it – climate change is real and it’s worsening. 2023 was by far the warmest year on record, and 2024 is predicted to be even hotter, marking 10 years of consecutive increases. Last year, ...
Apr 16, 2024•39 min•Ep. 27
As we enter an emotionally charged election filled with uncertainty, Emory University's Goizueta Business School professor Suhas Sridharan joins to discuss corporate political strategy. Learn from the transformative and tumultuous journeys of global giants like Uber and Facebook – and find out how navigating policy making and the regulatory landscape just may make or break your business. Business and politics. Two huge institutions that are inseparably intertwined. As we enter an emotionally cha...
Feb 26, 2024•46 min•Ep. 26
Join us as we explore the battle against busyness and ways to bring balance back to our lives. Emory University's Goizueta Business School’s Marina Cooley discusses the history of work/life balance, factors that have pushed us into overdrive, and steps that individuals and institutions can take to even the scale. Marina Cooley is an assistant professor in the practice of Marketing at Goizueta Business School . Prior to joining Goizueta, Marina spent more than 15 years in strategic marketing role...
Jan 04, 2024•37 min•Ep. 25
Dive into the fascinating world of micro-businesses and explore their remarkable impact on local economies and communities. Discover how these micro-businesses drive innovation, create employment opportunities, racial equity, and contribute to the overall economic landscape. Our guests Brian Goebel , Managing Director of The Business & Society Institute at Emory University’s Goizueta Business School and Mercedes Uzuegbunam , Heart Mercedes Founder share their insights into the stories and st...
Nov 17, 2023•33 min•Ep. 24
Do you have a secret desire to venture into entrepreneurship? In this episode, we unveil stories and strategies on making the jump into entrepreneurship. Our guests Brian Cayce , Managing Director of The Roberto C. Goizueta Center for Entrepreneurship & Innovation and Andrew Rodbell, co-founder of Post Meridiem, the first line of cocktails disrupting the alcoholic ready-to-drink market in the US, share their personal insights on the process. We explore the mindset shifts required to transiti...
Oct 05, 2023•37 min•Ep. 23
Switching careers is a pivotal journey that many professionals undertake. It's more intricate than simply landing a new job—it's a transformative process that demands strategic navigation. In this episode we uncover the secrets to career switching success with our guests, Danielle Rubenstein and Chantal McMahon. They shed light on this transformative process from different perspectives. Danielle, a senior director of career management, brings her expertise, while Chantal, a finance leader at Int...
Aug 31, 2023•40 min•Ep. 22
Last year alone, 10 climate-related disasters displaced millions of people with damages exceeding $3B. The time to act is now. Goizueta’s Wes Longhofer and Danni Dong join to discuss the role of business and innovation in a climate-smart world. The past eight years have been the warmest on record, with sea levels are rising twice as fast as they were three decades ago. Often, when we think of innovation we think too narrowly - new technologies, products, or services. However, in tackling a probl...
Apr 19, 2023•28 min•Ep. 21
In 2021, initial public offerings (or IPOs) hit an all-time record with 1,000 companies entering the scene, more the doubling the previous year. From investors to managers to board members, business leaders need to understand the true value of companies, but many of the traditional valuation methods are outdated and incomplete. With increasing access to new data, astute forecasters are deploying new methodologies. Among these is customer-based corporate valuation , a field “equal parts marketing...
Sep 29, 2022•24 min•Ep. 20
Career advocates are critical to career growth. In fact, employees with advocates are 23% more likely to advance at work. However, many people assume that their success is based purely on capability. Renée Dye joins to discuss the key role and critical attributes of advocates, how you can cultivate and attract influential players to meet your goals, and the impact of remote work on relationship management and organizational culture. Renée is an associate professor in the practice of Organization...
Aug 30, 2022•21 min•Ep. 19
Corporate partnerships can serve to expand the pie of joint benefits, improve profits, and gain sustainable competition, but successful partnerships don't often last or come easy. Despite the good intentions of both parties, partnerships often don’t pan-out as intended which leaves both sides frustrated and unable to reach their full potential together. Sandy Jap joins the Goizueta Effect Podcast to discuss frenemies in business, including how you can take your partnerships to the next level. Sh...
Jul 28, 2022•36 min•Ep. 18
You’re a high performer who wants a career on your own terms. Maybe you’re exploring the best next step? Maybe you feel stuck? Maybe you want more? No matter where you are right now, you need options. When you have options, you’re in control. It may be time to change your mindset from C-Suite to Me-Suite. A well-planned strategy can help you answer the question: “How can I achieve the pinnacle of my career and have a life I cherish, too?”. Donna Peters joins the Goizueta Effect Podcast to discus...
Jun 28, 2022•32 min•Ep. 17
When CEOs are asked, "What is a skill you most value in your people?" time and again, creativity, problem-solving, and innovation top their list. However, according to Ad Age, 75% of people believe they are not living up to their creative potential. It’s easy to see why. It can be a long slog from initial concept to final product. Even in organizations that pride themselves on rapid iteration and experimentation, most truly novel ideas either stall out or lose their originality along the way. Ho...
May 23, 2022•40 min•Ep. 16
Despite huge hurdles, we are seeing traction in the climate space. In his 2020 letter regarding corporate governance, BlackRock CEO Larry Fink turned heads when he asserted that “climate risk is investment risk”. In 2021, money held in ESG and other sustainability focused funds rose globally by 53% to $2.7 trillion. This past March, the SEC proposed new requirements for publicly traded companies to report detailed information on greenhouse-gas emissions and risks related to climate change. Suffi...
Apr 21, 2022•31 min•Ep. 15
Giacomo Negro is a professor of organization and management at Emory University's Goizueta Business School . He holds a PhD in management from Bocconi University where he also received a Laurea degree in economics and business. He recently published the book Wine Markets: Genres and Identities . According to Fortune, in 2020, the global wine market was valued at nearly $349 billion dollars. By 2028, it’s expected to grow exponentially – topping $450 billion. Wine market identities and genres pla...
Feb 28, 2022•36 min•Ep. 14
Brandon Smith is an Adjunct Faculty in the Practice of Management Communication at Emory University’s Goizueta Business School and author of “The Hot Sauce Principle: How to Live and Lead in a World Where Everything Is Urgent All of the Time” . He is the founder of the website “The Workplace Therapist” – a resource dedicated to eliminating dysfunction at work, improving workplace health and restoring a sense of optimism and hope. Brandon has consulted numerous Fortune 100 organizations and leadi...
Jan 27, 2022•33 min•Ep. 13
Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School . He joined The Goizueta Effect Podcast to discuss the science of decision making. It's estimated that the average adult makes more than 35,000 decisions each day. They can be small like where to grab your next cup of coffee or big like who to pick for president. As individuals, how can we make better decisions for ourselves, families, and communities? As business leaders and managers, how can our...
Dec 15, 2021•25 min•Ep. 12
Michael Lewis is a Professor of Marketing at Emory University’s Goizueta Business School, faculty director of the Emory Marketing Analytics Center , and host of the popular podcast Fanalytics . He joined The Goizueta Effect Podcast to talk about the future of fandom, what defines a fan, and why fandom is an important measure of modern culture. He discusses what sharp declines in fandom for Generation Z mean for sports leagues, teams, networks, and studios. Finally, he unpacks how young women may...
Nov 02, 2021•30 min•Ep. 11
Peter Roberts , Professor of Organization & M anagement at Emory University’s Goizueta Business School , was founding academic director of Social Enterprise @ Goizueta. He joined The Goizueta Effect Podcast to explore the vast inequities between growers and retailers/roasters, how historical movements like colonialism and slavery have shaped the origins of this industry, and what role climate change and the pandemic are playing today. He also delves into how consumers, roasters, and retailer...
Oct 01, 2021•38 min•Ep. 10
Andrea Hershatter has led the Undergraduate BBA Program for two and a half decades, overseeing its growth and curricular development and helping to secure its place among the most elite undergraduate business programs in the world. Andrea holds a faculty position in organization and management and teaches entrepreneurship. She regularly provides consultation to top corporations and leaders in academia on the millennial generation. Defining Generations Each generation has a particular personality...
Aug 31, 2021•39 min•Ep. 9
Charlie Goetz , Senior Lecturer in Organization & Management and Distinguished Lecturer in Entrepreneurship at Emory University’s Goizueta Business School, joined The Goizueta Effect Podcast to discuss the world of entrepreneurship, including key advice for success, the psychology of purchasing, and the dreaded cold call. Goetz, a serial entrepreneur and three-time author , has started and built nine new ventures and employed more than 1,000 individuals in industries as diverse as finance, h...
Jul 27, 2021•20 min•Ep. 8
Andrea Dittmann , Assistant Professor of Organization & Management at Emory University’s Goizueta Business School, joined The Goizueta Effect Podcast to discuss the role that social class plays in both career success and team performance, and how to build a more equitable workplace. Her work has been featured in the Harvard Business Review , Politico , and Journal of Personality and Social Psychology. Defining Social Class and Its Impact on Business Social class depends on the context that p...
Jun 29, 2021•23 min•Ep. 7
Wes Longhofer , Executive Academic Director at The Roberto C. Goizueta Business & Society Institute , joined The Goizueta Effect Podcast to discuss business and the critical role it plays in driving societal change. His work has been funded by the National Science Foundation and featured in the Washington Post, American Sociological Review, and American Journal of Sociology . Most recently, Longhofer co-authored Super Polluters: Tackling the World’s Largest Sites of Climate-Disrupting Emissi...
May 26, 2021•30 min•Ep. 6
Dr. Erika Hall , assistant professor of Organization and Management at Emory University's Goizueta Business School , focuses her research on the influence of race, gender, and class-based biases on interactions within the workplace and more broadly within society. Racial Bias in the Workplace Bias is an instance of prejudice and racial bias is an instance of prejudice based on a person’s race or perceived race. In the workplace, racial bias manifests in a number of ways such as lower wages, high...
Oct 29, 2020•32 min•Ep. 5
Business Ethics Matter in the Organization of Society Dr. Gonzalo Maturana, Assistant Professor of Finance, at Goizueta Business School, Emory University, suggests that society must be organized around an economic system that places competition as the fundamental pillar for economic growth. And, that we can easily lose the benefits of capitalism when rules are violated. An organized society formulated around an economic system that places competition as the competition for economic growth awards...
Aug 27, 2020•24 min•Ep. 4
Impact of Economic Downturns on Young Adults College students who graduate into a recession certainly experience obstacles according to Dr. Bianchi, Associate Professor of Organization & Management at Emory University’s Goizueta Business School. Young adults are often the last to be hired during a recession and this can be quite challenging because they have very few work experience and skills and the entry-level jobs they go after are usually the first to go. As a result, unemployment for y...
Aug 06, 2020•11 min•Ep. 3
In more individualistic societies, such as the United States, there is an emphasis on standing out from others, being different, and expressing one's uniqueness. In more interdependent or collectivistic societies, there's an emphasis on not standing out, on being part of a group, on attuning to the needs and interests and goals of the group, and on ensuring that the group is successful. Individualism is a core part of identity in the United States and that has increased over time. Over time, Ame...
Jul 30, 2020•24 min•Ep. 3
Commercial uses of personal data The goal of marketers is to better understand their audience so they can offer the products and services that people are going to be interested in. That requires learning about the customer. Marketers used to rely on demographic information. They knew customers’ zip codes and could get census-tracked information and would rely on customer surveys. A lot of that information was gathered or being directly elicited from consumers themselves. That's not necessary any...
Jun 25, 2020•20 min•Ep. 2
Terminology “Conscious capitalism” describes companies and organizations that have purpose behind the work that they do that goes beyond the core product or services that their organization delivers to have a broader, more positive impact on society at large. Examples Early examples are Ben & Jerry's Ice Cream and TOMS Shoes , but it is not just the province of small start-ups. The Coca-Cola Company has an initiative around women and water that is examining how the company can mitigate the i...
May 21, 2020•22 min•Ep. 1
