Behind the Scenes of 147 Webinars in a Year: Managing Your Schedule, Technical Failures To Avoid, Email Promotion Timelines

Abby Hull helped manufacturing companies run over 130+ webinars in 2020. This is no easy job. Every time I've worked with her, I have been awed by how she stays so organized.

This is the story of how Abby got into the field of digital events, what she's learned behind the scenes, and systems she's setup so she can stay sane while talking to 30+ clients at any given time.

In this episode you will learn:

• How Abby plans out her webinars, calendars, and structures her day
• Gardner Media's learnings on email promo over 2 years (and the model they follow today)
• Who's on the webinar team and what they do
• What are issues that can happen live? How do you handle them?
• Why Gardner stopped using GoToWebinar and what they use now instead
• What to do when a natural disaster is heading to your office, right before your webinar starts