The Art of Super Bowl Ads + Halftime Show Performances
Episode description
With Super Bowl 59 in the books, Donnovan turns his attention to the secondary (but just as important) aspect of the big game: ads and the halftime show. For the first, Donnovan brings back Susan Charles (3:02), Brand Strategy Lead for YouTube Canada, for her yearly recap of advertisements - which spots are audiences going back to watch? What were the themes in this year's commercials? Afterwards, Donnovan chats with Sheri Lambert (24:58), Associate Professor of Marketing at Temple University, to discuss the halftime show - they chat about how the performance has become a cultural phenomenon, and what kind of value artists derive from the show. Plus, to wrap up, Donnovan and Sho discuss Kendrick Lamar's performance itself and which performers could take the stage in the future (38:38).
Donnovan's Super Bowl Ad Rankings: https://www.sportsnet.ca/nfl/article/super-bowl-lix-a-comprehensive-ranking-of-the-top-25-commercials/
The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.