90: Southern Tide is Impacting Golf

In this episode, Steve talks about his trip to Ireland and he had the pleasure of speaking with Southern Tide representative Reid Howard. They discuss the following topics: • The history of Southern Tide apparel • How motivated the company to enter the golf market • What makes ST apparel stand out from other companies when it comes to quality and design • Their target audience • Popular products they offer in their apparel line • Special fabrics and technology they use to design and make their apparel • Customer feedback • Approach to marketing and branding • Challenges they face in a competitive market • .....and much more!

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