Strategies for Navigating Revenue Operations & Tech Stack Complexity: Enablement, Adoption, and Future Evolution

Olga Traskova holds the position of VP of Revenue Operations at BirdEye, a leading reviews software and messaging platform. Motivated by an insatiable curiosity regarding the intricacies of successful marketing operations and the critical need for alignment between marketing and sales, Olga strategically pursued a career in revenue marketing and revenue operations (RevOps). With more than a decade of experience, Olga is spearheading the revenue operations function in BirdEye.

The latest episode of The Go-To-Masters Show features Olga, where we discuss:

• Managing the complexity of the Revenue tech stack, taking into account its enablement and adoption.
• Establishing an effective rhythm in the RevOps channel to facilitate a steady pipeline movement.
• Dealing with the challenges of building a RevOps team with limited guidance.
• Exploring the pivotal role of RevOps in supporting sales and forecasting during these turbulent times.

Connect with Olga Traskova
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