Pricing Power Moves: From Tactics to Transformation with Karan Sood
Jun 06, 2025•24 min•Season 3Ep. 9
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Episode description
Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies.
- Transforming pricing from "order-taking" to strategic value creation across different business models
- Mastering the nuanced differences between PLG and sales-led pricing approaches
- Using compensation as the ultimate behavior-change lever to drive pricing transitions
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