gm: Token-Gated Merch and ALTS with Adidas's Erika Wykes-Sneyd

gm from Decrypt

May 17, 2023•38 min

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Episode description

For a while there, Adidas Web3 lead Erika Wykes-Sneyd worried her push to get the 74-year-old brand working with Web3 partners might not work out. "Like signing a deal with the Bored Ape Yacht Club when Gargamel and Gordon were not doxxed individuals—that got me nervous," she told Stacy Elliott and Andrew Hayward. "Approving the first ever ETH purchase on a public company. Like DAX organizations are pretty risk averse. I was like, definitely could get fired for this." Spoiler: She wasn't fired. Now, the company's crafting narratives for its new ALTS collection.

For more from Decrypt, visit decrypt.co and follow @gmdecrypt on Twitter.

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Hosts and guests:

Stacy Elliott

Twitter: @stacyannj

Andrew Hayward

Twitter: @ahaywa

Erika Wykes-Sneyd

Twitter: @shadows_eth

Podcast thumbnail art by Grant Kempster

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