Dr. Lisa Parissi from Wellness Choice
Episode description
Chiropractors this show is for you...
On for her second appearance of the show Dr. Lisa - the owner of Wellness Choice in Newport Beach - and I discuss:
1. Why it is VITAL to have a brand strategy and how she has architected hers.
2. How she was able to DOUBLE her practice's revenue despite COVID-19 generating $100k+ in one month.
3. How she created revenue symbiosis by partnering with a PT, why Physical Therapists are eating away at your revenue, and most importantly what you can do to avoid that nightmare.
4. How to play bigger and create your own category to best set you up for category domination.
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