Hyper-personalization and Selling to Markets of One
Apr 20, 2021
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Episode description
In this episode of Globally Speaking, we talk to Jim Compton, Technology Partnerships Manager at RWS, about how to use artificial intelligence (AI) to personalize the customer experience on a global scale. He tells us about the concept of hyper-personalization and outlines its challenges, benefits and pitfalls. Tune in to hear all this and more.
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