Creative Series: Stories with heart — the art of storytelling

In this special Creative Series edition of Globally Speaking, join us as we dive into the art of storytelling with James Murphy, founder and Creative Director of London’s Hocus Pocus animation studio. Explore how James and his team expertly blend visual storytelling with linguistic finesse to craft authentic, culturally sensitive narratives that resonate with global audiences. James shares Hocus Pocus’ commitment to authenticity in projects like the BAFTA-nominated series Ready Eddie GO!, produced for Sky Kids, which features the real voices of autistic and neurodiverse children from around the world. He also offers insights on how to approach translation and adaptation thoughtfully when working with such meaningful content. In this exclusive conversation with our Creative Director, Stuart Davison, James also dives into the evolving role of emerging technologies like AI in storytelling - including his perspective on AI-generated voices and their potential impact on the creative process. Tune in to discover how creativity, cultural empathy, and powerful narratives come together to truly connect with audiences.