Dispelling Auction Myths with Cooley Auctions' Damien Cooley

In this episode of Give It A Nudge, Steve chats with Damien Cooley of Cooley Auctions. Damien shares his journey from starting out in real estate to becoming a well-known auctioneer, recognised by his signature orange tie. 

He discusses his unique approach to auctioneering, emphasising the role of energy, strategy, and marketing in his success.

Damien also talks about the challenges and breakthroughs he has faced, including how he adapted his business to incorporate online auctions before the pandemic made it a necessity. He gives insights into the psychological tactics used in auctions and the importance of staying detached as an auctioneer to ensure fairness and transparency.

The discussion covers practical advice for new real estate professionals and Damien’s thoughts on the future of auctioneering. He also shares personal stories about the highs and lows of his career, offering a glimpse into the day-to-day realities of the auction world.

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