Welcome to episode, 57 of girl take the lead or each week. We explore Womanhood and Leadership and I'm your host. Yo Kenny, the girls are back. Emma, the millennial and Kiki. The jinns easier. Rejoin me to talk about lash lighting and authenticity in Internet culture and then Kiki help us make sense of lash lighting which is gas lighting by an internet influencer. But this one's about wearing false eyelashes. The term started blowing up the internet January 25th, and still continues.
You'll hear the different generational perspectives about authenticity and what they expect from influenster, Sirs and Beauty in general. We also look at different examples of personal branding like Rihanna's venti and brands that did not survive scandals. And we'll also discuss if an apology is in order. Make sure you listen to the very end because we're going to share some of our beauty tips. So here we go. Enjoy the listen. So my guests today, I'm so excited to have Kiki and Emma
back. Emma, would you just kind of introduce yourself to folks? Who don't know who you are? I'm Emma. I am. The millennial comes on from time to time but it's going to moment. So, I put back. Yeah, I'm Kiki. The Zoomer just easier and I also come out of from time to time for, I'm really excited. I had to hang out with my mom and sister for our topic today Mom. Yeah. So that the way we get started on this topic, is that Kiki came by and said, oh, did you hear about lash gate?
And I immediately sorry went to Watergate was not it. And I said no, she said, well, I think we should discuss it on the podcast. I think would be a good topic, so maybe you guys could kick it off first by telling our, Our listeners. What lash gate is pretty key for this. Okay? Okay, period. So, lash gate is situation of started on the platform Tick-Tock and it all starts with a beauty influencer name, Michaela, new quera. She has got like 14 million followers on Tick Tock, she's a
big Beauty and phone sir. I am actually like You know, I was a very loyal, you know, fan or follower, not like extreme, like, pumping on commenting on other stuff but I did enjoy their content when it came to reviewing. Makeup products, actually have bought products because of her recommendation. So, she did a mascara advertisement for a mascara called.
I think the L'Oreal telescopic and looks like L'Oreal did quite a huge Huge push when it came to marketing with influencers, because different influencers on Tick Tock have reviewed. This product Mikayla was one of them. Basically, what lashka is, is that in Michaela's review, people are suspecting that she was not fully honest about her review. When people were watching her review, she was doing close-ups of the mascara and how performed
on her lashes. And you see in the first couple of You know, maybe like half or not the first couple but think about it now, the first half, you see her lashes look a certain way. It looks realistic, I think it's people that wear mascara. We know that mascara is not going to give us separation while you play like all of this stuff, right? You got to compromise, you know?
Anyways, some you lose them for ya ugly, her last will look normal the first half and then after a certain frame where she's, you know, showing the lashes from the side I'd when she goes back to like the front and back facing camera view, it looks like she has false lashes on and people in the comments were like are you wearing false lashes and everything? And she denied it, she said, no, like this mascara is just that good. That's where this discussion is
starting. And that's why I brought it up to my mom because I thought it had a lot to do with personal brand and influencers, because I even feel a little like, weird about it. You know, Ami Ami it kind of changed my perspective of her trustworthiness because if you ask me, those are definitely some Ardell wispies our sun. But oh yeah. Like I looked, I was like, okay, can't be that bad. And then I looked at pictures and I was just like, girl, who are you?
Fooling with those, right? But you can see another layer of lashes, which mascara doesn't do for you. I'm so, I'm like, how could that be anything other than false lashes? And I have so many Other questions I'm like, how did she think she would not get like clocks right for that especially because like all her followers are just such a devout like Beauty people that I'm like they know what false lashes look like. Even though I don't wear themselves, I for listeners who
may not know this. I spent 11 years in the beauty industry and that's a couple of my listeners. I know I worked with either a travel on or at Avon also worked on mascara. As in fact, my brand that I launched was called mink coat mascara, and I also worked on
skincare with the Nivea brand. So, when you brought this up, I went oh, you know, like a lot of things like when you have a scandal or you have something that happens, there's always more going on. There is it's like looking at the whole workflow happening around it.
It and what other were other things are going on that influenced it, mascaras for a beauty company, like L'Oreal super important, it's where they make most of the profit is on mascara so that they can afford to do things for eyeshadows and nail. And in terms of beauty mascaras, that's like the Holy Grail. That's like that's got to go. Well, so when This happened. I went. Oh of course this is going to be big. You told me to key that the reaction to it.
Like it just lit up. Yeah I definitely lit up and it brought up a very interesting kind of like response initially. There were a lot of people that expressed you know disappointment with her but then you also had a group of people saying guys, it's just a mascara. Why are we getting so upset? About it, there's more things in the world to be upset about or something kind of invalidating
people's disappointment. That was very interesting to see, but it definitely got a quite a big kind of immediate reaction from people. I think, you know, I was
thinking about this. I'm like if she had not gotten paid or sponsored, for that video, we would all be laughing about it being like girl, that silly but really hard Or like thinking about it like because it's because she got paid that it looks like you know she's just like any other influencer who kind of who like I think one of the ones that like cell vitamin gummy being exactly like weight loss shakes and stuff where, which I think, you know, it's its own sort of meme within
a fluent or culture. You know, it kind of removes the legitimacy of like you like what you were saying like of her brand, which is, you know, just in case you don't know McCaleb. Like he's this girl with like this thick, a Boston accent, like he's like maybe like four foot eleven, like she's and like
she comes off. It really is super honest about when things don't work or and even then she just kind of like it just doesn't work for me. She's super compassionate about it. She's like, you know, it may look different on you. Like you're not a terrible person if you like it or whatever and it's just kind of like, you know, it all comes back to it being like again. If this was like something she didn't get paid for it would be like the internet meme of this year.
I think it's like this extra whammy of like people are extra her because she got paid and it's like oh like okay so she'll lie to us it as long as she gets paid a little bit more. So I think your Generations are very much into Beauty being authentic. And it being as real as possible, right? Yeah. And when I was in the field, we were all about aspiration. Put you know, do the color correction on the ad make her look Flawless you know. Yeah.
Then the cheeks down. Make them look you know we were about aspiration. It isn't like we would look at Cindy Crawford you know, being are Unforgettable woman and go. Oh, we're going to be Cindy Crawford. We we kind of knew that we were. Not a Cindy Crawford.
But now it seems like, yeah, they're super model still in the business, but influencers actually impact sales more than supermodels do. I don't know what you guys think about this, but I read that the authenticity and the importance of that for your Generations is because, you know, you grew up in a time where false that yes promises kind of like a red.
Yeah. But it Kind of you reject, the lies, and you reject, or do you maybe it's like you said Emma, if she had been honest about it, like if in the ads, we would put, you know, color-enhanced, you know, color corrected to make her look 20 years younger, or maybe, maybe it's okay. Maybe, you know, that some of that happens and some of it doesn't and just be honest about it it's kind of like to me.
So you No, like on social media, every single time, an influencer, no matter on what platform it is whenever they get paid to do something, you know, how they have to have hashtag ad. It circles back to this one event called Fire Island, which you probably like for Millennials and Gen 2 years. It was like a whole thing. It was like, so far Island would have.
Let visitors a festival. That was that was like supposed to be like Coachella but like in the Bahamas and tldr it's cam a bunch of people are stranded in the Bahamas. It was like You know, it was like a whole imploding and it was because in there was a lot of influence of our came before hand up like these models like and like rappers. Like being at this music festival. It was supported by job rule who's like, you know, was a huge figure and like their early thousand.
So it really hit like the millennial Market, super well. And it was that false advertising and now, ever since that everybody now has to put hashtag ad and I think having that be In like a precedent that real remember, like it really is, I mean, Kiki's generation. Like we're always kind of like okay take things with a grain of salt because like, you know, because we have more access to like more media channels like including social media. Everything gets pushed on us
like a bajillion times. So like, you know, and influence I think getting to like the point of like where do influencers come from like key of I guess it's all about YouTube and like talking to like see these influencers we play who were just not Marshmallows for I'm like, I'm like Boston, you know who aren't like descendants of models, they're nothing special, but they just, they really like Beauties.
You can trust like it's almost like kind of like an artisan appreciation for this stuff but I read that during the pandemic like right at the beginning of the pandemic, when no one was going into. Retail beauty sales, just fell off social media just became super, super important. Supermodels were not equipped, they didn't have the cameras, they didn't have the video set up the way that the influencers did. So the influencer market just
really took off retail. You can imagine that's where we used to go to buy everything now. It's like, no, we can look at a video of somebody actually using it and make an assessment. Whether that's good for me or not. I noticed this yesterday when I was working with the girls Shouts at my lead, the way workshop and we were talking about authenticity. We were using Rihanna as an example of a very authentic celebrity, her brand been T does really well.
And when I asked the girls, what do you, what do you see about that? What do you, how do you see that positioned in the market? And they were all right on, they said, oh, she's Very inclusive. Her color palette is, you know, expansive for almost anybody and their skin color.
The Norms have also changed significantly like Benji Beauty was founded on like this idea of inclusion which like it's still kind of like lacking in the market today especially for people with darker skin tones and I think that's where she really succeed is because when she's thought of she's I don't think fantasies even like 10 years old like they were really new brand and they really succeed because Were the only one who like, went out of their way, half this really expansive
line. Like they started out with just foundations and like they was like really successful and in that respect and I think that's because more is tart. It's not necessarily related to the space. I think it's perhaps more about the actual Norms that they are responding to and the kids what the consumers want. And that's what makes a really successful because she's not only I think she's in support JC Penny and like some other stores. And I think that's kind of like
the real. I think what everybody interpreter interprets is like the real success. Yeah, I agree. And she's actually also Knowlton now as well. One thing I wanted to touch on as well as kind of like, you know, I completely agree with Emma. Like I think Rihanna was really responding to what we as Jen's ears and Millennials want the
norm to be like in the past. If you look at Victoria's Secret, I think this is like a huge example of what we're talking about early on. For Secret fashion show. So that's like a dream. I know I'm not going to look like Candice swimming pool. You know, but she looks great. She looks beautiful all the laundry. She's wearing a stunning and I think a lot of people were cool
with that, for some time. But when Gen Z came in and started to prioritize, mental health, and seeing how these, you know, advertisements and role model Role Models, quote or icons make us feel inadequate insecure. Cure and I think the beauty industry really thrived on that like people insecurities, and I think gen Z and Millennials are very smart and also, we're not trusting, like our generation is not trusting of people. We're always going to question
everything. We don't just say yeah, for sure. Like and so, yeah, I know, you know, but so Victoria's Secret, they really went through and I would say, I haven't fully recovered because they did not adapt like they kept trying to sell the fantasy. And people were done, people are really looking for fantasies and advertisements anymore. They want the real thing.
I want the real thing. I want to see the actual result of the product and a Victoria's Secret is about inclusion of a Rihanna was one of the first to do anyone in an authentic way. Like she it was not, I think a lot of people really saw it as like, wow, this is like great. This is what we Want and we want this to be normalized. People should go into Sephora and be able to find something for them.
Even on websites. You know, being able to see like darker Foundation Shades like, you know, when you're looking at products, not always like the lightest or medium shade, you know. So I think these changes are definitely as a result of like the newer Generations coming in and really wanting something different than what Mom, you probably worked on for Ty and like, the fantasy or absolute dream. You know, we really?
Really. Yeah. And I think too like this, I mean, I can for my generation like we, well, there was a lot of things but I think, you know, to kick his point about Victoria's Secret. Like, and like the heroin Chic Trends are like the 90s.
I kind of looked into the 2000s, which were like, if you look at the statistics for eating disorders developed by girls under the age of 18, Like, during like the early 2000s awful stuff and I think like, you know, we're talking like, you know, nowadays like there are people who have, like, come out of that who have seen that are like, we don't want to go back there. Like they're trying to make
low-rise jeans. I think again, which is just like, you know, all of us are kind of going like, oh no, not the body image thing again like. No, no, we can't do that again, not only bad social aspect of it, but like also in the pandemic like there's a lot of resentment. No. I was listening to about a podcast called violating Community guidelines, which is from David Birney, Broski and Sarah shower, who are aged NZ and Millennial influencer Duo, and they were talking about
influencer marketing as a whole. And they were saying that, like, what we're seeing now post, pandemic, is that influencer marketing is kind of in this weird sort of purgatory. Because like people like Michaela, who are just like, who Have like these collections of like, makeup that they just, like, are able to just purchase without thinking of it, people who suffered so much during the pandemic.
And I think we see a lot of like that she right now with inflation, like things are just becoming very unaffordable. All of us are little like watching this on our social media channels and we feel nothing but resentment because we don't want to be anything like that because they are the like we saw during the eight became exacerbated during the pandemic because you saw into people's homes like Couldn't even like, you know, like I'm thinking of like that one
failed. Imagine video with all the celebrities and their wonderful. Ah, a man who in their pools. Meanwhile, there are like record like long lines at the food bank because people can't afford food. So like, you know, we're seeing the sort of, like, influencer marketing is kind of known for lampooning. Thanks to such a degree like, especially on YouTube. This isn't definitely, you could people just have so much money from envelope from Um, their time as influencers.
And like, Jeffree Star is a really great example of this. It's like no one looks at Jeffree Star and goes, like, I want to be like him. Everybody looks at Jeffree Star in ghosts. They hate him so much. It's because it's like this resentment of, like, people like, it's like that beam as I people are dying out here Kim Jenkins. He feels as I think a little bit more than Millennials because I think Millennials as a demographic were kind of more into like subtle Jabs and like
tend to be pretty, okay? Like we don't the finances are The Salient, they're still there, still an issue as a gen Z who is like, literally like they're now just going to college and like finishing college and like trying to like get like their first job overall. Everybody's. They're just going like this is a scam because, you know, this is hard and the markets hard, like it's all terrible and so after, that's what I could like a real Millennial. Yes.
And after that whole diatribe, whatever. Are you Frankie you up like this is where like we're kind of seeing like you know for every whatever they took a class in college once and they said like every culture has a counterculture and that's just a natural progression of things.
So like we're still seeing them extension of like the counterculture from like the early 2000s but I think also now Jen's he's bringing this extra layer, like Kiki said of like, everybody lies to us. I'm not believing you for a second and like I think that's what makes this Michaela thing. So heartbreaking, which I can't I empathize with those just like, oh, you're just like the rest of them. Yeah. Or even like when you think about where she started and where she is now and the big
shift there, right? Like kind of selling your soul or selling out. People have also accused her of selling out as well. So Brands can recover from Scandal and they have, I mean, you could look at morphe as an example of the brand, not even get me started. I know I am and I am, and I could talk about this because we actually used to shop. I'm working once in awhile at the Valley, Fair Mall. They were actually under a distribution parent company. I believe Forma form a filed for
bankruptcy. Big reason of that is because morphe really invested into influencers, for selling their products like collaborating on makeup palette influencers. So just Jeffree Star. I have no question that they would probably partnered with Mikayla at some point to this, just kind of their brand. So, Yeah, you know you could see some makeup brands recover but there's quite a few that especially ones that have invested heavily in influencers.
Just are really struggling right now, and I don't know if they're going to recover. Well, it's been interesting for me to look at this particular issue and not see L'Oreal say anything or do anything like there's been no nothing out there about about it. Yeah. Like if you ask me like it's this, they They talked about it with the whole Ticketmaster situation and the Taylor Swift
tickets. But it's like, I think to me, L'Oreal such a big company like, owns a couple other, like, huge Brands, I think ysl's, I want to buy them and what? Yeah, they do. They're just, they're just too big to care. Like, you know, this is one influence their sure, she got a huge following and someone mascara, they have like, 20 more, you know, they don't have to put in that effort to kind of Recent Like, You Know, cover up their image because everybody's mad at Michaela.
No one's mad at them. Yes. And I could think that's interesting because there was and I said, yeah I saw a guy state that L'Oreal probably saw a video because they're required to give a video to L'Oreal to review of them demonstrating the product. And they probably were not satisfied and they probably had something to do with her, putting the lashes on And then did redoing the video and it being acceptable. So L'Oreal and I would totally agree that that could have
happened. I don't know if it did, but it's quite possible to me. L'Oreal is not taking responsibility interesting that the influencer is being thrown under the bus, but L'Oreal is coming through this without any issue at least to date, right? I think there's more to the picture, like I was saying in the beginning, more to the Workflow of how these things happen that perhaps, you know, we saw the end of it but there were a lot of other parts to it
involved. It's hard because I think it's like trust is so fickle, especially on the internet as it is. Now you can fake just about anything and you have to kind of have this idea that like you have to take what you see on the internet with a grain of salt. I can remember my students at San Jose State saying, oh, well, that's on Tick Tock, you can't believe The thing that's on Tick-Tock is it in your estimation that it's less.
It's you're capable of getting away with a lot more on Tik-Tok than you can on Instagram or any other social media platform. I don't think so like I do you think he but I think like get away with more on Facebook just because like the people use Facebook now our people I'm sorry Mom from your generation who like don't have this idea of the internet up like you know being this inherently like not true sort of play.
They can really matters. I think Tick-Tock is just used by more people and there's more users. So like of course it's going to come up more often I think yeah that's an interesting thought and Just I guess to add my two
cents. It's interesting because if you look at Instagram and the reputation that it has I think it really got a bad reputation after some time because tons of influencers took talk wasn't really around yet influencers were really using Instagram as a way to do advertisements but not really disclosing that it was an ad Instagram.
Got this reputation of being a very fake place and I think What attracted people to Tech talk, not only is it addicted to have this endless The endless stream of content but also seem more authentic. At the beginning.
I think I feel like because it's not Instagram, doesn't have that kind of bad association with it. So I think at first took talk, you know, and I do believe that a lot of more influencers you know, use Tick-Tock and they were able to get away with a little bit more just because of like the format of tick-tock, the kale has also been criticized for using filters and everything in her videos. That hasn't really been a big issue like I think she's probably been able to get away
with it if that's the case. So I would argue available Norm I think that's going to be angry. Yeah. But I feel like it's not usually clocked. That's a good point. So I have a hard time calling it unless it's like obvious, but most of the time it's not. Mmm, nice facetune. Blur effect at 100%. Maybe we all just want to watch the process so it's transparent. And For being sold to. We are made aware that were being sold to.
There were suggestions, I know in a lot of the comments about what Michaela should do. That is the million dollar question. What would you suggest she do? She's handling it in a way that we don't really see often. Actually it's kind of rare to see an influencer or not even address it once, but I think it's actually might be a little smart to do for her. Her is it is it a thing that I enjoy as a consumer? Not really?
Because I don't really, I would rather it have some accountability be taken or set or anything, but she hasn't she hasn't really addressed it. I don't know what I would suggest. I it would be nice to have an apology or maybe some clarification or if she really wanted to save her reputation would be to do the video again or on an Instagram live or something showing them. I Sarah. But I know she's not going to do
that. I know that L'Oreal has got their own interests and contract, and things like that, so it's a little cocky. Yeah, I guarantee you like in the continent influencer contract that they have with her like it like they strictly regulate like what you can post, how long the video had to be like like phones with what camera, whatever. But I think you got to your point K. Like I see a lot of influencers like muck up and like I give it I to be in this is just Me.
But I'm sure I'm not alone in this. Like once my trust is lost when from an influencer it's lost, like it, there's really you really can't go back to like how much I was invested like initially. However, like I haven't, I have an extra respect for people who like, you know, they fess up like they say like, hey, I messed up. I'm sorry, like I'm sorry for the people. I heard like, you know, they make like a truly Earnest apology that is not, that is not them. There's this infamous.
Meme of like influencers to an apology videos will crying and not saying anything like that. Actually apologizing.
That kind of apologizing. I appreciate the ones that literally just like straight-up say like I'm sorry I messed up like just that there's closure that way you can move on and like I said your brain and flight from a functional Point like you won't you can kind of have extra leverage to ignore the comments and the future being like for remember laughs Gabe. Love it every blah but you know, not that. This moment, I'm thinking key
like, what do you think about? Maybe she's doing this now to show other brands that like, you know, I'm right or die. Like sponsor me. I can get more moola. And that's why she's not apologizing. Maybe there's more deals with L'Oreal in the future. Yeah, I think she would lose more even more followers. That, that was the case that they were going to partner and stuff. Again, I was also wondering to conspiracy because she has like an insane about a views on that
video like 44 million. Like she's probably making tons off of something Emma. I don't know how Tick-Tock Revenue works or like where you monetize or how you monetize. But with that many views, I feel like she's probably getting a lot of money. I'm not sure. So it's very interesting you know what I mean like wondering that was like intent not intended for me. Be like well there's that old saying you know any publicity is
good publicity. Yeah. Any user good view but I I don't buy it because if your brand is hurt because of especially if it's something like an element that your generation, It's very high as a value, which is honesty and authenticity. Transparency, any of those things are violated, she might be okay for a while every time you go to that brand and you see that person you're going to go not authentic, not trustworthy your revenue and what you're trying to get people to do is going to decrease.
He's so that would be what I would say about a hurt brand that you you do have to address it and experience says the sooner you address it the better. Yeah. Like I'm you know, key do you remember the whole Jaclyn Hill morphe palette debacle? TBT what a scandal. I think what a moment I think she's probably, you know, the best comparison. So the whole thing's the Jaclyn Hill like and morphe like you know, speaking of influence or collaborations they collaborate,
collaborated on a pallet. Hi, I will test that I own that palette at one time. But now, with more fees, most recent Scandal about the quality of their eyeshadows, I no longer have it. People were complaining that they have quality like, you pay like 40. Oh I don't know like 38 40 dollars for this palette of like 28 eyeshadows which is pretty big. People were complaining about the quality.
She was like I you know, I'm sorry there was like an oversight like between me and morphe, I'm not here to point fingers, but we're here to get those done. It should be formulated the palette and re-released it, which I think was a great solution all in all. And like she has her own brand that and like outside at the morphe collaboration, I think I don't know how popular it is. I certainly don't, you know, for Mikayla I Yeah, like that suggestion. So that just do the video again,
which like contractually. I don't know how well she'd be able to do that. Yeah. Like, I mean, that's the only way out, right? Looks like you fess up you moron? Yeah, I also think you can. It's an opportunity for her to lead. Take. Oh, not just ownership of what happened. Teach people about the whole thing when it comes to influencing and sponsorships and blow the lid off of that. Just beat Transparent about that too, right?
Yeah. So, is there anything else ladies that you would like to add to the episode today? I did have a question for you guys, because I have to be honest, I did buy the mascara because I wanted to try it because it actually looked like a mascara. I would like. So I'm, you know, wondering for you guys. Would you try this mascara with all that's gone down? Absolutely, I would I wouldn't try it. Just well, it to me, like, I wouldn't try for the results because I know the results are
kind of bogus. However, I would open myself up to buying a lorry at mascara. But that doesn't mean anything on the floor, like the entire mascara Market in drugstores. So, I don't know. It's hard to say I have like, I am a very big waterproof gal, because when I wear my skirts into the office and I hate when as much as because it makes me look not great for A variety of reason. So they made a waterproof formula. I would probably try, but I have my brand smell, like, I'm so,
are you wearing it today? Nausea was were in the tower. 28 mascara? Yeah. Wait, actually. She was giving flirted with right and left. So today, look what I got. I have you like it. I love it. I'm wearing it now, and it's really one of the best glass tower, 28, glass, y'all so good. Yes. Anyways, what was your 28 and What was the mascara? You got me that I just that I loved that. I hadn't had for a while and only week. Yeah, Dolly wink. Yeah, I see.
I have that on today. That doesn't budge doesn't budge. Doesn't go anywhere even listeners. If you've got Crisco under your eyes with eye cream. So it does not move. It's wonderful. The other suggestions we have for our listeners. Our beauty secrets makeup by Mario foundations. Pretty awesome. It's super moisturizing and it's my go-to for my Foundation. I'm Shimmer in it and a little Shimmer, a little Shimmer.
So like if you don't like that would not recommend, but if you love Foundation that doesn't make, you feel super dry after about eight hours, it's great car. And if you have super dry skin, I would also use it with the Laura Mercier hydrating primer. Is recommended to be by Sephora employee who uses a personally. Speaking of influencers, love that I love when you guys talk Beauty. It's like, I feel like you're have been involved in the family
business. You picked it up and moved on with it and far exceeded anything I ever did. I'll let you know, Mom, I went into the office twice last week and I got a compliment to my makeup both times and I gave out some recommendations. So I am not surprised. You're both such beautiful girls. I'm so lucky anyway I'm glad listeners can't see you making us the faces right? Alright well thank you so much for being here today. I love you both. So very much and great to be here you.
Thank you. And thank you for joining today by my my thank you for listening today and wish you Sure. Hope you enjoyed this episode, and if you did, please leave a comment wherever you listen to your podcast. Can also join our public Facebook group. Girl, take the lead or visit her website. Girl, Take the Lead pod.com as a follow-up. I check to see if Mikayla had lost any followers and as of this recording, she was still trending about 14 million.
And I learned she actually acquired 700,000 for the past 30 days, so I think she's doing just fine. And maintaining also because we talked a fair amount about Rihanna and her brand Fenty, she happened to have seen an eight hundred and thirty percent increase in internet searches following her promotion during Super Bowl Halftime. Oh the power of the internet next week I'll pick up on one of the topics we discussed in this episode apologizing found a great book with an amazing title.
Sorry sorry. Sorry the case. You're good. Apologies by Marjorie angle and Susan McCarthy, you'll not want to miss this review and also I got a great one in the works for the week after with Colonel Kim Campbell US Air Force retired. She has a new book about to be released flying in the face of fear and it's truly a great read. So join us for that one too. Thanks for being here and talk to you soon. Bye.