Send Me A Message or Question About This Episode You are in for a treat this week as I have my FIRST guest on the podcast since relaunching back in January. This week, I’m sitting down with my good friend and wildly talented photographer, April Pinto of April Pinto Photography, for a heart-to-heart on what it really looks like to grow a photography business in today’s fast-paced, trend-heavy marketing world. We’re diving into: 📲 The highs and lows of social media marketing (and how April keeps ...
Jul 02, 2025•1 hr 3 min
Send Me A Message or Question About This Episode Are you unknowingly standing in the way of your own success? In this episode, we’re diving into one of the most overlooked business killers: a negative mindset. After working with coaching clients who are stuck in cycles of self-doubt, comparison, and “this won’t work for me” energy, I realized how often our thoughts quietly sabotage our success—before we even give ourselves a chance to try. Inside this episode, I’m sharing: Real stories from phot...
Jun 25, 2025•18 min
Send Me A Message or Question About This Episode We’re halfway through the year—can you believe it?! Before you dive into fall promos, holiday minis, or your next Instagram Reel… it’s time for a little business self-care. In this episode, I’m guiding you through a simple but powerful mid-year check-in for your photography business using my Keep, Tweak, Ditch method. Whether you’re feeling on fire or totally frazzled, this quick audit will help you reflect on what’s working, what’s not, and what ...
Jun 18, 2025•21 min
Send Me A Message or Question About This Episode Want to grow your photography audience without starting from scratch? This episode is all about the power of borrowing someone else’s audience — and no, it’s not shady, it’s strategic. 👏 Whether you’re tired of chasing algorithms or just ready to expand your reach in smarter ways, I’m sharing creative, proven methods photographers can use to grow their visibility by partnering with other businesses and creators. You’ll learn: 📣 Why collaboration...
Jun 11, 2025•18 min
Send Me A Message or Question About This Episode Do you really have to show up on social media to run a successful photography business? In this episode, we’re having a real talk about the social media game - and whether or not it makes sense for YOU. I’ll walk you through: ✔️ How to decide if social media should be a core part of your marketing plan (or not) ✔️ Why it’s okay to focus on other marketing outlets (email, SEO, referrals) if social isn’t your thing ✔️ If you do decide to use social,...
Jun 04, 2025•29 min
Send Me A Message or Question About This Episode Think social media is enough? Think again! In this episode, I’m breaking down why having your own photography website is essential for growing your business and booking dream clients. I’ll share what every photographer’s website should include, how your site can work for you 24/7, and why relying on social media alone is risky. If your website is outdated or non-existent, this episode is your sign to fix that — fast. Build a stunning photography w...
May 28, 2025•15 min
Send Me A Message or Question About This Episode Summer doesn’t have to be slow for your photography business! In this episode, I’m sharing creative and simple marketing ideas to help photographers make the most of the summer season. From fun promotions to building your email list and prepping for fall, these summer success tips will help you stay visible, book clients, and set yourself up for your best busy season yet. Try Honeybook & save on your first year: https://share.honeybook.com/fsG...
May 21, 2025•27 min
Send Me A Message or Question About This Episode You spend your days helping clients look amazing in front of the camera — but when’s the last time YOU stepped into the spotlight? In this episode, we’re talking about why brand photos and showing up online are non-negotiable for photographers who want to grow their business and book dream clients. I’ll share: ✔️ Why personal branding matters more than ever in the photography industry ✔️ How showing your face builds trust and connection with poten...
May 14, 2025•22 min
Send Me A Message or Question About This Episode Feeling drained or uninspired in your photography business? You might be facing burnout without even realizing it. In this episode, we’re diving into the subtle (and not-so-subtle) signs of photographer burnout, why it happens, and how to set healthy boundaries to protect your creativity and energy. Tune in for actionable tips to help you avoid creative exhaustion and run a more sustainable photography business. TRY FLODESK Save 50% OFF you first ...
May 07, 2025•31 min
Send Me A Message or Question About This Episode Hate the idea of showing up on social media every day just to book clients? You’re not alone. In this episode, I’m sharing the history of social media marketing and how it has changed in the last few years, along with some of the tried and true marketing strategies that have gotten lost in the noise lately (but can be super powerful for your business) Whether you’re taking a social media break or just ready to market in a way that feels more susta...
Apr 30, 2025•29 min
Send Me A Message or Question About This Episode Trying to be everything to everyone? 😬 That might be the very thing holding your business back. In this episode, I’m breaking down why niching down and owning your brand personality is key to attracting the right clients (the ones who love your style AND respect your pricing 💁♀️). Inside you’ll learn: 🎯 Why “generic” doesn’t convert 💡 How to define and embrace your brand voice 📣 What to do when you’re scared to repel people 🚨 Real-life sign...
Apr 23, 2025•21 min
Send Me A Message or Question About This Episode Your website shouldn’t just look pretty—it should be working around the clock to turn visitors into paying clients. If it’s not, this episode is your wake-up call. 🚨 Today we’re digging into the key elements every photography website needs to actually convert , not just collect dust online. You’ll learn: 🖥️ The 5 must-have sections your site should include 🧲 Simple tweaks that turn your site into a client magnet 📱 Why your mobile site really m...
Apr 16, 2025•34 min
Send Me A Message or Question About This Episode Let’s be real—if you’re not talking about your business, how will people know to book you? 👀 In this episode, we’re diving into one of the biggest mistakes photographers make: not promoting themselves enough. Whether you’re afraid of sounding salesy or you’re just not sure what to say, I’m sharing why staying quiet is costing you bookings—and how to change that without feeling awkward. You’ll learn: ✅ Why your audience needs to hear from you more...
Apr 09, 2025•21 min
Send Me A Message or Question About This Episode Mini sessions can be a money-maker or a major headache—and in this episode, I’m helping you make sure it’s the first one. Whether you’re a mini session pro or still testing the waters, I’ll walk you through: 📸 When mini sessions make sense for your business 📅 How to time them for maximum bookings 📣 Creative ways to market them (without relying solely on social media) 💡 Tips to streamline your process and avoid burnout If you’ve ever launched a...
Apr 02, 2025•26 min
Send Me A Message or Question About This Episode Marketing your business doesn’t have to be overwhelming —sometimes, small tweaks can make a HUGE impact. In this episode, I’m sharing five quick fixes that will help you optimize your marketing and book more clients THIS MONTH. What You’ll Learn in This Episode: ✔️ The #1 website mistake photographers make (and how to fix it). ✔️ How to improve your messaging & offers to attract dream clients. ✔️ Why you NEED a lead capture system (and a simpl...
Mar 26, 2025•21 min
Send Me A Message or Question About This Episode What would you do in your business if you knew failure wasn’t an option? Fear of failure holds so many photographers back—but what if you could reframe failure as part of the process instead of something to avoid? In this episode, I’m sharing a powerful mindset shift that will change the way you approach your business. What You’ll Learn in This Episode: ✔️ Why fear of failure is really fear of judgment (and how to break free from it). ✔️ The truth...
Mar 19, 2025•19 min
Send Me A Message or Question About This Episode Feeling stuck trying to book clients through social media? What if I told you there are better, more reliable ways to market your photography business? In this episode, I’m breaking down three overlooked strategies that will help you attract clients WITHOUT relying on Instagram or TikTok. What You’ll Learn in This Episode: ✔️ How to use email marketing to build relationships and book clients. ✔️ Why Google My Business & SEO are game-changers f...
Mar 12, 2025•24 min
Send Me A Message or Question About This Episode Ever look at someone else’s success and think, “They must just be naturally talented” ? Spoiler alert: it’s not talent—it’s work. In today’s episode, we’re breaking down the real secret to success (and it’s not some overnight hack). If you’ve ever felt stuck, discouraged, or like you’re falling behind, this one’s for you. What You’ll Learn in This Episode: ✔️ Why success isn’t about talent—it’s about consistency and effort. ✔️ The comparison trap ...
Mar 05, 2025•17 min
Send Me A Message or Question About This Episode Ever heard about how Red Bull sent people out to clubs and bars to leave empty cans around, sparking a buzz that skyrocketed their sales? In this episode, we kick things off with that wild marketing tactic and explore how you can get just as creative with your photography business! In This Episode, You’ll Discover: The Red Bull Story: How one unconventional idea created massive buzz and what you can learn from it. Guerrilla Marketing Tactics: Pop-...
Feb 26, 2025•27 min
Send Me A Message or Question About This Episode Do you shoot weddings, portraits, landscapes—and maybe a little bit of everything in between? In this episode, I answer one of your most burning questions: how do you handle social media and branding when your photography spans several genres? I'll share actionable strategies to help you maintain a cohesive brand identity while showcasing your diverse portfolio. From curating your social media feeds to crafting a consistent brand message that reso...
Feb 19, 2025•19 min
Send Me A Message or Question About This Episode Struggling to attract the right clients for your photography business? In this episode, we break down how to pinpoint your ideal client and tailor your marketing to speak directly to them. Discover actionable steps to define your client avatar, refine your messaging, and showcase your unique style—so you can build a thriving business with clients who truly value your work. Whether you're a seasoned pro or just starting out, learn how to connect wi...
Feb 12, 2025•16 min
Send Me A Message or Question About This Episode 📸 Not booking enough of the right clients? It might be time to niche down! Choosing a photography niche can feel scary—what if you limit your opportunities? But the truth is, getting clear on your niche actually helps you attract more of the right clients, charge higher prices, and grow a business you love. In this episode, I’m breaking down: ✅ Why niching down doesn’t mean limiting your opportunities ✅ How to identify your perfect photography ni...
Feb 05, 2025•21 min
Send Me A Message or Question About This Episode 🚨 I’m back! After taking a much-needed break from the podcast, I’m sharing the real, behind-the-scenes story of why I stepped away and the lessons I learned about protecting my mental health as a business owner. In this episode, I dive into: ✅ The signs of burnout that made me hit pause ✅ Why mental health should be a priority in your business ✅ My renewed focus on helping female photographers grow sustainable, stress-free businesses If you’ve ev...
Feb 05, 2025•18 min
Send Me A Message or Question About This Episode Feeling overwhelmed by the multitude of tools required to launch your business? You're not alone! Join me, Kendra Swalls, as I recount my entrepreneurial journey and unveil the essential tools that have been game-changers in maintaining professionalism and staying organized. Ready to turbocharge your business growth? Let’s explore some invaluable tools that have propelled my business forward. Check out the tool mentioned in this episode: Google Bu...
Aug 06, 2024•30 min
Send Me A Message or Question About This Episode Ready to transform your financial life and break free from money blocks? Join our conversation with Hannah Beer, a renowned money coach for women, as she shares her incredible journey from studying international fashion management to becoming an emotional healing coach and eventually finding her passion as a money coach. Hannah takes us through her unique approach, Money Bliss, revealing how she helps clients achieve financial peace and freedom by...
Jul 30, 2024•38 min
Send Me A Message or Question About This Episode Ever wondered why your social media marketing efforts aren't yielding the results you hoped for? Tune in as we uncover the game-changing power of email marketing. Initially skeptical myself, I share how a pivotal moment at a wedding show opened my eyes to its immense potential. We discuss the common pitfalls, like not giving people a compelling reason to hand over their email addresses and demystify the process to supercharge your business strateg...
Jul 23, 2024•27 min
Send Me A Message or Question About This Episode Ever wondered how to turn your passion into a million-dollar course? Join me as I chat with Caitlin Batcher, CEO of Scale with Success, who spills the secrets on creating a sustainable, stress-free revenue system for course creators. From her journey as a teacher to becoming a successful business owner, Caitlin offers an inspiring look at aligning your business model with your lifestyle and leveraging evergreen revenue strategies. Connect with Cai...
Jul 16, 2024•58 min
Send Me A Message or Question About This Episode What would you do if you realized that your life's achievements didn't bring the fulfillment you'd anticipated? Join me for a captivating conversation with Christine Klein Spraker, a former health tech co-CEO who bravely abandoned her successful career to embark on a journey of profound self-discovery. Christine opens up about the societal pressures that fuel perfectionism, her personal and professional transitions through divorce, reclaiming her ...
Jul 09, 2024•1 hr
Send Me A Message or Question About This Episode Ever wondered whether to turn your valuable content into a blog post or a lead magnet? Today, we unravel this marketing conundrum by using Alicia S.'s question as a springboard to delve into the strategic depths of marketing funnels. We'll dissect how to effectively use free content to attract a wider audience and transform exclusive resources into potent lead magnets that convert casual visitors into loyal clients. Expect practical tips that will...
Jul 02, 2024•19 min
Send Me A Message or Question About This Episode Ever wondered how to turn a disgruntled client into a happy client? This week, we tackle that very challenge, prompted by Bailey Thompson, a budding photographer who recently faced her first unhappy client. You'll walk away with strategies to enhance your client relations, ensuring every interaction, even the tough ones, strengthens your business. But that's not all! We also explore the powerful role of clear communication in setting client expect...
Jun 25, 2024•26 min
