Gift Biz Unwrapped - podcast cover

Gift Biz Unwrapped

Sue Monhaitgiftbizunwrapped.com
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?" Have you started your business but it's not progressing as you had envisioned? Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing. I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales. A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday. I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.
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Episodes

155 – How Well Do You Know Your Own Business? with Kelly Roach of Kelly Roach Coaching

Kelly Roach is the host of the top-rated podcast Unstoppable Success Radio. She’s also an international best-selling author, and the CEO of Kelly Roach Coaching. As a former NFL Cheerleader and Fortune 500 Executive, Kelly brings a powerful combination of proven and profitable business growth strategies. This is coupled with the mindset, wellness and productivity practices required to help entrepreneurs build a profitable business around a life they absolutely love. Kelly’s passion and purpose i...

Mar 26, 201846 minEp. 155

154 – Social Media Tips You Won’t Hear Elsewhere Direct from SMMW18

I’m fresh back from Social Media Marketing World 2108. This is a conference gathering over 5,000 people from all over the world who come to hear from the leaders in the industry all about the latest and greatest social media tips. There were over 100 speakers and guess what? It’s not just about social media. It’s also about blogging, podcasting and other creative communication outlets. This is my second year at SMMW18. As with any conference, I benefit in many ways over and above learning from t...

Mar 19, 201826 minEp. 154

153 – Knitting a Business Plan with Jodi Pavey of J Pavey Designs

Jodi Pavey is the owner J Pavey Designs located in the San Francisco Bay Area. On her Etsy shop you will find hand made knitted fashion accessories and home goods. Her love of knitting started as a hobby and quickly transitioned into a business 12 years ago. Today, Jodi is also an established designer and shares her love of the craft through teaching knitting and crochet. The Start of J Pavey Designs After Jodi lost her corporate job, her husband suggested that she do something she loves. So she...

Mar 12, 201847 minEp. 153

152 – Your Purpose Can Change the World with Lady Bird Johnson

In honor of March being Women’s History Month, I want to take you back in time. We will be talking with Lady Bird Johnson, the wife of the 36th President of the United States, Lyndon B. Johnson. Lady Bird Johnson’s life spans the 20th century from 1912-2007. This is a century in which the role of women changed dramatically. Lady Bird herself said that her life was, “A part for which I never rehearsed.” Rebecca Bloomfield has professionally presented famous women in history and performed at the L...

Mar 05, 201848 minEp. 152

151 – Your Left Brain is a Bully with Jill Fleming of Beyond Logic Coaching

Jill Fleming is sought after speaker, best selling author, and trusted advisor. While living on a cattle ranch in a tiny town somewhere in the middle of Nowhere, Nebraska, Jill didn’t have the luxury of calling for help when something didn’t work. Instead, she learned to tap into her intuition so she could rapidly create solutions and get right back to business. That explains why she has such a keen eye for seeing things from a different perspective and is especially gifted at helping her client...

Feb 26, 201843 minEp. 151

150 – Let’s Give Your Logo a Checkup

When you start a business, your logo is one of the first things you’ll think about. It’s such fun to select your name and create your logo! Here we’ll cover how to make sure your logo is as beneficial to your business as it possibly can be. If you are just starting out, this will help as you develop your first logo. And if you’ve been in business for a while, years may have passed since you’ve even thought about your logo. Now’s the time to make sure it still properly represents your business. W...

Feb 19, 201825 minEp. 150

149 – Why Following Your Passion is Bad Advice! with Michael Gebben of Jumpstarters

Michael spent 7 years building a video company that was the envy of everyone in his field, GebbsTV. Until one day, he woke up to the realization that he’d built a cage of his own making. He had given up too much of his life in the name of something that didn’t really mean a whole lot. So he hit reset, and over the last three years, has rebuilt his life and his career around what matters and in doing so, has profoundly changed his metrics for success. Michael’s current company Jumpstarters, helps...

Feb 12, 201842 minEp. 149

148 – Meet the Mad Soyentist with Julie Skaggs of Mad Soyentist Candles

It all began in January 2013 when the Soyentist, Derek, and his (then) 9 year old daughter, Erin, were looking for a craft project to work on together. They settled on making candles. Starting with a kit from Hobby Lobby, they soon found that they really enjoyed making candles and loved discovering and creating new scents. Being a high school science teacher, the Soyentist then researched types of soy wax, optimal wick thickness, scents, scent throws … and the experimenting began. Encouraged by ...

Feb 05, 201848 minEp. 148

147 – How to Ensure You See Results from an Online Course

You’ve purchased an online course. Now how do you ensure that you get the most out of your investment as possible? This is a sequel to the prior podcast Episode 146 where we talked about whether you should buy the online course in the first place. I went over the four steps that you should take to determine if the course is for you. Definitely take a listen if you haven’t done so already. But let’s say at this point, you’ve gone through a review and determined the course is right for you and you...

Jan 29, 201818 minEp. 147

146 – Should You Purchase That Online Course?

The beginning of the year is a good time to reflect back on what happened last year and what types of things you want to do differently in your business this year. One of those, I am hoping, is investing in yourself and in the growth of your business. That is why I wanted to bring up the topic of today which is how to decide if you should take an online course. There are so many different choices out there. How do you decide? It’s a lot more difficult when people are online because they aren’t r...

Jan 22, 201818 minEp. 146

145 – How to Land Corporate Business with Maria Bayer of Irresistible Selling

Maria Bayer is the creator of “Irresistible Selling” – an online group coaching program she designed to help creative entrepreneurs book higher-paying clients, grow their business and design a life they love. She teaches the authentic selling and mindset strategies that helped her tripled her income in less than a year, and go on to book over $25 Million in sales from companies like Target, Best Buy, Ulta, Office Max and Hyatt. Maria is a national speaker, and has authored and co-authored severa...

Jan 15, 201843 minEp. 145

144 – From Law to Pottery Paradise with Scott Obernberger of Twice Baked Pottery

Scott started Twice Baked Pottery as a hobby business 8 years ago. At that time he was a criminal defense attorney practicing in the Milwaukee, Wisconsin area. Three years ago, after practicing law for more than 18 years, Scott closed his practice due to stress-related health issues and became a full-time potter and merchant. Twice Baked Pottery has its working studio and store in downtown Racine, WI. In addition to production and running his store, Scott participates in approximately 40 juried ...

Jan 08, 201843 minEp. 144

143 – The Power of Purpose – Let’s Get Serious about Productivity

The Power of Purpose is a strategy that will help you move forward with your business and produce noticeable results each and every day. What if there was no more guessing if what you are doing is the right activity for growth? Or what if there was no more focusing on the wrong things and wasting time and money? And how about if you could stop comparing yourself to others and feeling like you’re just not keeping up? What if at the end of next year, you could realize revenue increases while at th...

Jan 01, 201830 minEp. 143

142 – The Best Holiday Gift of All

On this Christmas Day, I’d like to present a lighthearted, entertaining episode on the best holiday gift of all. It’s a holiday gift tale that crosses generations and religions. Sit back and enjoy this short story by O. Henry entitled “The Gift of the Magi.” The story transcends the materialism that is equated to gifting these days. In a world of bigger is better and more expensive equals higher status, it’s important to re-ground ourselves in what the spirit of giving is meant to be. It should ...

Dec 25, 201717 minEp. 142

141 – How a Blog Fits Your Biz with Nicole Regan of Cedar & Rush

Cedar & Rush is a Chicago based style and entertaining blog empowering women to feel confident in social settings and have the courage to stand out. After graduating from the University of Iowa with a degree in business finance, Nicole found herself at a crossroad. With no map or clear direction, she moved to Cedar and Rush, the intersection of her first Chicago apartment! She spent the first seven years of her career in finance, but through her blog, made the leap to founding her own social...

Dec 18, 201748 minEp. 141

140 – 5 Feng Shui Tips for Your Office Space with Marianne Kaplan of Feng Shui for Success

Marianne enjoys the art of transforming spaces through Feng Shui practices to provide a dynamic and rewarding environment. In addition to Feng Shui training, she combines her psychology and counseling background for extra impact. It enables her to fully understand the challenges and limitations of a busy entrepreneur. In analyzing a space, Marianne helps clients remove and unlock roadblocks to their success. What that really means is she sets them up with their unique “Power Office.” Marianne is...

Dec 11, 201747 minEp. 140

139 – How to Open a Retail Store with Bruce Erickson of Summer Classics

In March of 2016, Bruce opened his Summer Classics Home store in downtown Highland Park, IL. Bruce chose Summer Classics because he has known the owner for over 20 years and has always admired Bew White’s vision for the company and the industry as a whole. Having been in the furniture business for over 35 years, Bruce has perspective from both the retail and wholesale sides. He knows a good thing when he sees it and he wanted “in” on the this retail chain. Summer Classics Outdoor Furniture stand...

Dec 04, 201748 minEp. 139

138 – Your Stress Free Holiday Business Gifting Plan

In the hustle and bustle of the holiday season, we’re so focused on getting gifts made and sold for our business, that remembering to do our own holiday business gifting is an after thought. That’s dangerous and stressful because addressing this at the last minute leads to overspending and mis-aligned results. You throw a list together in haste hoping you don’t forget someone. The gifts you find “will have to do” so at least you’re sending something . And it becomes a big chore when the intent w...

Nov 27, 201724 minEp. 138

137 – 5 Steps to Merry and Bright Holiday Sales

The holiday season brings a spirit of giving … both spiritual giving and material giving. [4:16] The reality is people are expecting to spend money. They have their pocketbooks wide open and need to find the right gift … and sometimes any gift … to complete their holiday list. Corporations are the same. They have to figure out how to manage a holiday gifting program into all the other tasks they normally do to run the business. They’ve budgeted for gifts. They have a deadline. And they’re lookin...

Nov 20, 201730 minEp. 137

136 – It’s About Finding a Happy Life with Maureen Basile of Maureen’s Sweet Shoppe

Distraught by the lack of handmade chocolates in her area of East Longmeadow, MA, Maureen realized she had to save others her despair and bring her community mouth-watering homemade treats! Fortunately, Maureen was sitting on many original recipes and took to perfecting them before presenting them to the town’s people. Made fresh daily with wholesome real ingredients, she began standing over hot boiling pots to create the perfect candy. Candy whose only preservative is the love folded into it by...

Nov 13, 201747 minEp. 136

135 – Oops! Macys! with Liz Wain of Wain’s World

In 1987, Liz’s career began where most designer’s peak – at Barney’s of New York. There she made a name for herself with a single napkin. Liz evolved her couture linen collection into a lifestyle brand with a hold in more than 1200 luxury retailers worldwide. Since then she’s been intimately involved with such brands as the Thomas Kinkade Collection of Fine Jewelry, Nostalgia Home Fashions, Enesco, Things Remembered and more. Today she is a sought after consultant through her company Wain’s Worl...

Nov 06, 201750 minEp. 135

134 – Twisted Pig or What the Oink? with Nick Lucas of Lucas Candies

For over 100 years, Lucas Candies has been manufacturing their own chocolate confections. It is a family business currently run by 4th generation Nick Lucas and his partner, Deb Bertrand. Nick and Deb have kept the traditions that were started long ago while taking chocolate making to the next level by creating combinations that will both surprise and delight your palate. Their number one product and most loved is the PMS bar. (PMS = Peanut Butter, Milk Chocolate, Crushed Potato Chips and a Semi...

Oct 30, 201749 minEp. 134

133 – The Power of the Pivot with Ryann Gaspara of GasparaFlora

Ryann is the founder and designer behind GasparaFlora, a company that specializes in corporate gifting. But it wasn’t always that way. GasparaFlora originally launched in April of 2016 as a company focused on hotel welcome gifts for weddings. Very quickly Ryann recognized an opportunity and chose to pivot. Since that time, they’ve morphed into corporate gifting. Ryann’s passion lies in branding, design and creating unique experiences for her clients and their recipients. She uses intuition and p...

Oct 23, 201745 minEp. 133

132 – Arts and Carafes with Tanya Ruffin of Create Studios

With a BFA in Fine Arts and MA in Art History, Tanya ended up with a career in Higher Education in the IT department! Desperate for some art in her life, about 6 years ago she opened teaching and event facility called Create Studios. She describes it as an Arts and Carafes space because people can bring a carafe of wine to class, if they so desire. Her goal is to educate people in a way that, despite their background and experience, they can do what they set their mind to. The classes she teache...

Oct 16, 201739 minEp. 132

131 – Retail Survival Tips with Terri King of My Secret Garden

My Secret Garden is a retail store specializing in home décor, unique gifts, boutique apparel, garden accents and more. What started in 1990 in a booth at art shows has grown into a beautiful 12,000 square foot facility in Bay City, Michigan. Today retail is changing at a faster rate than ever before. But Terri loves what she does, even on those challenging days. She says continual learning and change keeps her young. One of her keys to success is the experience customers receive when they walk ...

Oct 09, 201753 minEp. 131

130 – Entrepreneurial You! Monetize Your Expertise with Dorie Clark

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business. She’s also the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times describes Dorie as an “expert at self-reinvention and helping others make changes in their lives.” Dorie is a frequent contributor to the Harvard Business Review and consults and speaks for clients including Goog...

Oct 02, 201744 minEp. 130

129 – A Different Kind of Candle with Klaus Haagen of Austrian Atelier

Starting out as a mechanical engineer in Austria, Klaus Haagen had no idea that he would one day be applying his expertise from manufacturing metal and steel products to creating contemporary candles. Klaus has an eye for geometric shapes, colors and textures. He was influenced by Europe’s visionary artistry and quality craftsmanship and in 2006 devoted himself solely to designing one-of-a-kind candles in the United States. He works in his own studio (atelier), which combines the quality control...

Sep 25, 201741 minEp. 129

128 – Raise a Glass to Direct Sales with Melissa Ferber of Drink Generously with OneHope Wine

Melissa Ferber likes to think of herself as a wine drinking, coffee sipping, charity thinking kind of gal. Born in Philadelphia and living her adult life in South Florida, Melissa has enjoyed raising her 2 children, Nikki and Joey, while living a full and exciting life with her college sweetheart, Stephen. Melissa has been working with ONEHOPE wine just shy of 2 years and loves the freedom it offers her to manage her own business how and when she desires. ONEHOPE wine is a brand curated along wi...

Sep 18, 201754 minEp. 128

127 – How Flower Essences Attract Success with Deborah Werner of Earth Wind and Flowers

As a child, Deborah enjoyed gardening with her Grandfather. This is what inspired her to become a certified floral designer and then she learned about flower essences. Flower essences are natural remedies made from flower blossoms, which are used to uplift the mood for support in daily life. This was her calling! Deborah became a certified practitioner and founded Earth Wind and Flowers in 1997. Her line of Balancing Sprays are sold in spas, health food stores, yoga centers, through practitioner...

Sep 11, 201745 minEp. 127

126 – Get the Scoop on Package Goods Wholesale with Irene Costello of Effie’s Homemade

Irene Costello and her friend Joan MacIsaac founded Effie’s Homemade, a wholesale baking company. The inspiration for Effie’s Homemade comes from Joan’s mom, Effie and her recipe for Oatcakes. Effie grew up on a rural farm in Cape Breton in Nova Scotia. Like many traditional farmhouse recipes the uniqueness of Oatcakes is in its honest and simple flavors. All their products are based upon this premise as they rekindle old-fashioned and forgotten recipes. The Effie’s Homemade Story The timing of ...

Sep 04, 201746 minEp. 126
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