The Johnny Dang Episode

of their heads and then blame it on us. Don't get it twisted on code and me dancing for no buttament biscuits. It's Willie d y'all scar faces in the building. Collectively we are the ghetto boys. He loaded, reloaded with another episode of information and instructions to help you navigate through this wild, crazy, beautiful world. In the studio, Houston's King of Bleeding Johnny Dang wanted dove that Johnny dangerous, dangerous. Yes, man, man,

it's a pleasure to have you on the show. Appreciate that. It's being my honor to be here. You know, a big deal. It's really real nice. Appreciate no, thank you, John How does one get from Vietnam to the States, like, how are you from Vietnam? Yes, from Vietnam. How how were you when you came to the state. I came here.

Nothing that they says when it was that's the Resurrection album, when it was it's Honestly, sometimes I sit back and think it's really his dream come too, you know, because when it came from Vietnam number one in English, I talked like, hang, well, I think speak well now, but still, you know, that's the most problem I have when they just came from Vietnam, be getting language. I didn't know you.

You you only have been here since ninety six, because that's around the time I actually met you for the first time. And yeah, You're English was chopped up, but was trying some funny ship. I said, Johnny, how did you How did you get the name TV? Johnny? He said, I used to sell on TVs. He's probably bullshit, but he said that though. Actually, um, they came out when I was here. I got the side in the flat market. Like I. First I went to work. I learned how

to make jewelries. Of course, no ship for sinsmon, and my first salary was five dollars for first sinsmon. Wait wait, wait, hold on, hold on for the first six months. No, you made five hundred a month, or you made five hundred and six months in sinse months income? Who paid you? Who paid you this salary? Um? Actually I was happy to get that salary because back hair, back man, back home. Right, when you learn how to make jury, you have to pay for the people who teach you you. But now

I came to learn how to make jelry. Ain't got paid. I was so happy. It was super And then that my first money I ever make it my life since I grow up in Vietnam, like twenty two years or I never ever make money, you know how it was in Vietnam. So you didn't come from a life of privilege in Vietnam, No, I crow, I wouldn't know electric city, no power in my village. Goddamn electric city, crazy nights have a whole village? Duck? Yeah, So did did your

home have like dirt floors? Dudd floor? And then we build I my in my house. It's what built by the month. You know the month. Insteade of bridge, you the month and stack it up with the palm tree and stack the mouth to be a house. It's a movie. Yeah, that's because that I've worn ninety tree and nine. The ward church finished between sal Vietnam and Northetnam time he

was born in ninety three. I'm sorry to seventy three Badan nineteen seventy three, I was exactly, and the vietnames were finished in nineteen seventy five, says So from seventy five two about um ninety six, that's very tough years for Vietnam because the ward you know, just finished, and

it's really tough for us as a kid. Your father and grandfather was in the jury business, right, Yeah, My grandfathers were in the jewlior business, but they if well, you know, when Vietnam devised sal Vietnam and North Vietnam, my father and my father families war on the Salvietnam eyes. Okay, so there was this jeweler, but like before nineteen seventy five, so they lost everything. They lost everything when it was happened, and uh, my father's would sal Vietnam office US, so

they put him in yail for ten years. So from seventy five nineteen seventy five, he wasn't here until eighty five and then he scared it because when he was when he they don't have a centen days right when they put all the shoulder in the prison is no dream And this was the Americans to the Nam the North vietname sal Vinam. So that so my father escaped it. He's kept prison and crossed the sea. You come to American who sided America take in the war South? My

my father's side. That's why American UH sponsor for a lot of sal Vietnamese soldier to bring them here. That's that's one of the reasons why we have a one a pretty big Vietnamese community. You know, did your dad steal with us? Yeah? Yeah, my dad still like right here, right here. Of course he took in the whole like almost two weeks on on the small boat without food

and drink. He almost the whole boats almost dies city three people in small boats when he's get to Vietnam of the mega two weeks, no food, no dring, they all they all almost died. Crazy but lucky he megan. And then it took him almost eight to ninety ten years to UH to bring us to us a you know, yeah, and where is your mom when all of this is going on? That's I'm saying my mom. We have five brothers in family, so my mom just in the village, in the village and raise us in then them, No,

see you passed away two years ago concert. Yeah, well I'm sorry bro, thank you man. So, so your sisters, I know your brother at least I know at least one of your brothers who's in the in the game with you, Brian. Yeah, but what about your other siblings. My I have five brothers. We are on injury business. Yeah, injury business. Actually, when I started in Flame Market and then uh, my two brothers they went to Texas A and m he studied there and my artist one is

doing now. But when I started, get a little bit more busy, open the shop, get more customers. So I need to help because when people call me on the phone, I did not know how to answer. So I told my brothers just come and help me, you know. So we all started together. How did you learn English? But it's just practice and just talking to people over and over. Did you go to school or take some courses of what I took a couple of course when they went here.

I have a basic English in Vietnam when I when Bigot finished college in Vietnam, you know, and I studied with grandma very very basic but not speaking we should do like I don't know even know what their name is, just so really generous when I finished, I even Vienish college and I don't know what to do with it. You went to college and you came to America and

you did well. Johnny appreciate and the and the coolest thing about you about Johnny bro is like he kicking in you know what I mean, Like he donates to my football team, and like he like just all kinds of little ship that you don't know the Johnny do he do man, And he played the ship out some golf and he will gamble on the golf course. I love Johnny Man. He's a good dude. Man Chlotte, I just bust. John ain't got to go. We're back and foreign. No,

we we had better a lot of challenge. Sometimes the moment tends to be about that part I made on your Yeah, yeah, we do a little bit bad at my shop because in front of my shop now I'll be able to put it in on the roof, I don't know, and in front of the shop I'd be to put that gold butter didn't that so mens cat face came that luke a little bit bad. That had to be a yards they're not how ye may be like twenty love Like oh damn Danny, when did you

open your first shop? That was it in the market. Yes, it wasn't King flat market. And then I have a second one in the coal they go cold flat market. It's also it's not the shpic actually, just one table to be repaired Jewelrys. That's why I got the name, like TV repair. Yeah, hey man, you got the hell of the story. Go back to the TV repair. Did you actually repair televisions? No? Really did you get TV? Johnny just from like being in front of the camera

all the time. The reason they got TV because when I have a the table on in the flat market to be repaired. So with the name, so the t Brevis name from my being Vietnam's name Torn d and Vietnam. So my father just created a name. Yeah like TV that ton dead. Yeah, that's that's that's your name just because twining my room name. My I D name is still twine Dang. Yeah, so your father combined his name, the family name with the country. My name is Torn

t R. E U a n t my. But the funny thing is when I first I opened the flat market, but TV repair right, and then way when I opened second one at Sawtow, so it would TV repair too, so they called TV too. So bo Boy just confuted thinking that to repair TV repair it's actually TV juy repair. But it with TV repair, so they're thinking I do repair to TV. They call it, hey, do you repair TV? Here is they know, sir, this TV juy repair? But when when did you drop the TV? Because I haven't

heard you. It's still TV Johnny. You still you still referred to as TV Johnny. I mean, do you prefer to yourself as TV Johnny Johnny that that? I love the TV Johnny because it's real popular back then. But when I got the biggest open the shop in Galaria, I feel like it looked weird to put TV jewelry in Galeria. You know. That's why I chanced out the name Johnny. Dang and Coles like more corporate. A lot of people know like scoff, A lot of like oh O,

G know the TV jurry. Yeah, but that's that's they called me t V Johnny all the time. In the back. I just call them the Johnny Dangerous Man. How does one get into the jewelry bus this number one in hustler? Of course I did um. Honestly, the most success I had just because the business size business I mean like to do good business. That's I believe. That's of course. Then a walk car do real solid is good business. Not bringing me a lot of success. You know, how

do you get to them? Damage wage from them? A reasonal I buy it from the broker when I just started, because when they started, I buy very small kin tank carras. But now question did you did you take out a loan? Did you get a loan? We do? I do, of course we have to get a lan. But they have two kip lawn Right when I started, I do the longline in community loan like community community, we do long together. Let's say yeah, let's say you, me, you Willy and

me to your us. We put a thousands. So this month I have three thousand, and next month he had three thousands, and the month after you have three thousand. You know, we do pull together and each month is person have that lawn, so it will do twenty person. So each month I got twenty thousand's and we paid back a thousand a month and next month you have twenty thousand money. So that's kind of lawn it no insurence. We just have each other brilliant. So we you go

to put on an invent. So I opened like if I want to create hundre thousand, I opened five different lines like that friends. So I'm the I'm the host. First time I have hunt a thousands, you know, because twenty group, so each person only spent a thousand five group like that, So I have a hundred thousand to be on for the capital business capital, and the next month would be the second guy who have a hundred thousand. We just rotate like that, right, and then you just

pay back. If I have a hundred thousand rights, I pay back a thousand a month, but I pay five group. So every month I pay back five thousand, but I have a first hundred thousand to do business without pay It's just like a lot. It's just community loan. Yeah yeah, old school, you're not like banking. But you have to be like just together. But one day to the whole part and and don't pay back. That messed up the whole. So so how did you win the people's trust? Harder

for you to be the host. How did you win your your friends trust and what you're doing business also with family, what they're also investing. Yeah, I kind of friends and they just just trying. I think. I guess it's just traditional. That's kind of man. We've been half long time, even back back then the Vietnam. So when we generate like that, people know. And then I started, which is small. Let's say, oh, it started with a five hundred dollar a thousand dollars, so as a friends,

they just with a thousand dollars, you know. So when you when you get to America and you start selling jurry and stuff, what's your living accommodations? Like who do you live with? Where do you live? Uh? It's very Uh we live with the families in one house, very small house like farll bedroom betweense families who have tall people in the house. The thing is, when it wasn't Vietnam, it was so poor, like super poor. So seven money is our goal and we really a lot and didn't

spend at all. So I remember the rain, we pay only my family because three family in one hell, so I we really pay like two and fifty dollars for rain and then because we stepping. We slept my floor, me, Kevin and Jimmy. Yeah, because only so one only our family have one bedroom for my mom and my dad. So me, Jimmy and Kevin we slept my floor for maybe only nine five six years in here in the American So that's the that's the way we save money

because we stay, you know, in the house. So when you were on your way up, you wasn't trying to fake it to make it. You wasn't trying to act like because you're in the jury business, and jury is is it's connected to you know, wealth and in having things. Now why are you coming up? Are you spending money trying to have a nice car. You ain't got no nice car, nothing like that from you know really because you know, any any business you need capital units, inventories.

So when I started, I really didn't have inventory. So inventory. So the way I'm the way I'm doing, I try to do myselfies less you spend and whatever I make it back to business that be was slowly. I remember so well, so many months I work for because when I have a shop in flat Market, right, flat Market only opened on the weekend, but week they actually work for one of the Chinese couple day doing week they do repair because I am the jolers. So the weekend I went to flatt Yeah I know, of course I

know how to do all this ship. So a weekday I worked for the couple. They have a jolo business and I don't. I did not even receive the salaries. So every weekend when they pay me, she just paid me in go so a year that go go back to flat Market to make more like name play And how old are you at this time back in twenties, sis? About twenty Sis? Did you have a girlfriend? Hell no, Still I worked like eighteen hours a day. Come up that money? Girlfriend is last thing on your mind. Yeah,

that's the last thing. Big away. We just came and then I'm so excited to make money by started first mix. After six month after that, I opened Flat Market it's repair shop, and then I walked. I went to work for the Lattics. He paid me thirty five a day. So it's it's that that's big to me, you know,

big money. I was so excited. How long do you sell jury before you make the purchase of a vehicle And what's your first vehicle that you bought when I just came, I got the Force eighteen hundred dollars me and because I need a car to go to school, I bought the old car. So we wrote a eighteen car for maybe like two years. And after that we went financed to one of the comedy know the senif under out of car finance car you could buy that time I realized like we need a credit. So this

semifive car at just yours. You're sharing this car with your brothers. We all went to Who's in community college together, so we're sharing one car in the morning. But yeah, we because we have different hour in the class, so we are we only have one way. I have only I can grow one way to the school only. But after I left school lip school, I take a bus back. Yeah yeah, And when is when do you make the

first big purchase? And what card? When did you buy your first car that you can pull up in valley and say, throw the keys to the very popular one our bodies, Uh handa our car, that's like yeah, that's that's seven man, it's big. Yeah, yeah, so you're standing the hand of cord. When did you get to the foreign cars? I mean, well, I guess, but the big cars when you get to the big cars. But you know the honestly, my goal is I always spend a minimum on cars. I somehow I'm not a big fans

up writing expensive cards. You know. Yeah, I just bought it. I just hate it. You know, two years ago I run so the Rose Roys could not have been your first big major car purchase. Yeah that was just two years ago. Right, he had a he had A've been riding around in the Hunter. No, he had and then after that, after the hand car I bought in my city. That's what I'm trying to make you too. How were you when you finally bought a Mercedes Bears? I don't honestly,

I didn't remember. Maybe almost ten years. You bout ten years in after you got the work, maybe ninety year. It's a teachable moment right here. Yeah, this is a teachable moment when you said you got here in ninety six, about seven, when real song real popular, When I make a lot of real we're making a lot and threw a day that time I bought himself. You ain't gonna make me, no, gal, I all for you so many times. I love to make you one flawless diamond grill free

on the house. I believe, well, I want a neckclause I don't watch. I don't I don't do grills. I already got a grip. I got one too. But but but but check this out. So you get to the money. Uh, you you become this this huge really larger than life type figure. Uh. At what point do you meet Paul Wall? The business point I'm at Paul if I'm not wrong lace man ninety eight, Yeah, n ninety nine. Did you meet him at the flea market? No? Actually? Uh? In the I met him at the shoptown. I have a

shopper shout Town inside the Southtown. And then after that I opened another workshop because I usually set up and do order to to cut them inside garage. To the point is so hot and the nick more employees. Yeah, So I go to Shoptown and I ran the spot of south Town to open the retail shop. And then after that I get more busier to a grill and I opened the workshop. It's happened real fast, and then opened the I opened the spot driving the moss close

to subtown, and that's where I met Paul. And at what point did you all become business partners about that time, a couple of like one or two years after I met him, because back then I went the daytime, I worked right nighttime from Thursday to Sunday. I went to the club to promote myself flyer give away some smart Amond earrings. So I went to every single club. Tom

So I said that returned very well. You know, you know, he gave a little girl from ear rings man changed the ship when she was born, like Johnny motherfucker man. So that's the way I promote for the the club. And then when I met Paul and you know, so we parted up the crew because Paul was the DJ in the club and they say he make the crew. He wanted to make the crew because he started already making more for somebody crew Paula was making grills. Yeah,

hell no for real, so basically make the crew. They just kind of Paul more making impression for the crew and go to the hotel because when they do retail. Right when they started with the grill, and I started getting bigger may people, I started doing who sell because a lot of people try to sell a crew like I do. And then they said all they do is take impression, bring to me, and I make the crew in the hostel. Yeah, you still hold selling grills. Not a lot now, it seems like that would be more

even more lucrative now since you're reaches. It's a lot further now, why exactly? Back then, she's just I do a lot of crew in local, but a lot of different seedy like Atlanta, Saint Louis. So a lot of people when they see the crew popular, they taken order and sent to me. And I do hotel. That's what the when I he spend my my workshop bigger and bigg You know, I'm gonna go back to a question I asked you earlier. Where do you get those diamonds from?

I mean, I know back in the day you got them from from a broker, but where do I know you buy direct? Now, where do you go to get those dims? You go in the as get those diamonds. And you know, actually I have about two biggest saucer one Israel's what in Israel? He bought what the diamond that manufacturers? You bought a diamond manufacturer from manufacturer directly from Israel? Right? I buy direct from Indian and it's around now. Really just skip it. Just skip out brokeer.

That's it, that's all it is, so so they and then the shipping is so easy nowadays too. And then second thing, now I buy quantity much better everybody direct from manufacturer. You know, So how much does how much does a five carrot diamond internally flawless costs from Israel? I just show one, not what you sold one for. I want to know what you called Israel? Find cats about four you're just trying to get me. You probably

put that's that's I have, that's internal flawless. Probably paid two thousand dollars for that diamonds trying to hit me right him to watch. So I'm like, Johnny, I want I don't want to do all that. But but if I wanted to do all that? How much what that cost me? TV? He told me? And what if I didn't get the diamond? Still? Two thousand? Huh? The plame Jamie just coming up? The solids washed right now to and in ten? How much back then the washing only one fifty one sixty and he put the diamond and

they made it two ten. Yeah, it's cheapis put diamond. I don't want to put no diamonds in my ship yeah, I know, like that's why you got money on y'all solace wash No, but we're in here part. I'm good. You say we're here, how we need to bling bling man, Johnny and tapped in Johnny and tapped in. Yeah, man, Johnny, you tapped into the coaching man. But but but you give back to it, man, and I respect I respect that, Yeah,

and always supporting to man. Always. It's never been a time where you know, I reached that from to him where you know, not you know, didn't make himself available. Yeah. Yeah, A lot of a lot of jewelers will come in and they're tap into our culture. And once they're done with you, and I ain't gonna say no name. Once they got what they needed to get, they don't funk

with you no more. But if I if I called Johnny, text Johnny whatever, first ring boss man, you know that I think that that could be attributed to his his longevity because you know a lot of there have been a lot of celebrity jewelers and um not many has been able to stand the test of time like you have. I mean I know that we we spoke. I just alluded to you, you know, being you know, hands on

and being accessible in the community. But you know what other like what other you know access do you think you bring to the table that makes people, not not necessarily makes people, but makes you a main state, you know, in in in the hip hop community, especially because people in the hip hop community really really funk with you, because um, of course I love you, know what I'm doing, and most most important thing is I'm deal with the customer with this. I'm not to explain, of course, a

good deal. I try always trying to beat respectful, very appreciate every single clan who spend money with me, you know, And in order to return back my shation, I tried the best instead instead of trans the customer, I tried the best to do the shortcut on the back end, like file the manufacturer found a way to produce cheaper productive so I can bring it to the table real good deal because if you buy the peace regardless, you spend money regardless, But how can what can I do

to give to you the same piece real good deal that people cannot give you. So that's the way to so appreciate the customers, this game beyond belief, Like goddamn John, That's the way I do. That's is that touch like symbol of this like that's that's why I build a manufacturer too, with the in hour labor just like I'm in said like I said this one. If regular jeweler they don't have a set the in house, they pay

every single diamond like five six dollars. Butst things we do in the house, I trained from beginning, so we're paid by hour. So that's produced the cost of set there, you know, so I can for the customer deal, he said, beat the customer with the profits. I'm gonna beat with manufacturer. I came to every single manufacturer, gave them big order and make sure they gave me the low bottom price.

So just a diamond by itself, I buy thirty per cent cheaper than market broker judge the price of you know, labor, I said, a lot of labor. That's that's the cat can I get off? You always got a better than you see the ways you know, I tried to explain it. That's that's the best way to appreciate customer, to pronounce the best product was really good deal. Because I believe every business I do, I believe on long term business. That's the way to term that's coffee. Been spending for

years with me. You got a necklace, don't do that, you know what I'm saying, low key. I got this from TV. Johnny brought us from TV Journey Johnny, what's some of the what are some of the challenges you face being in the jewelry industry? A lot of challenge, Um, you know, to keep a business up and down. You know, no ship always busy and slow, busy and slow. I got the big stop because in order to DUDEO manufacturer is tough. You got to you gotta people. But when

the business slow, you have to pay. I gotta like and if any people right now in the building, right now, right now, so the bill. The challenges how to keep up to pay them on time? You know, minimum hour had to be for the hour because the jeweler can just stay going work fitting to the hour like part time had to be four times you know all the way they're leaving. In order to keep the good jewelers, the kids stop. They had to get enough paid. That's

a very big challenge when business low. You know, That's why I ask you about that because I know a lot of people just see the blame. They only see the success. They don't know the struggle and they just be like, oh, yeah, he did, I can do it, just jump right in and they get blindsided the challenges. Did you guys experience any uh particular challenges during the pandemic lockdown? You know, how did you keep your seventy five employees working during the lockdown? How did you have

some of them? We have a fairy employees who left. We're gonna got the long the left. But very lucky most of my employees, you know, it's very very lawyers stay very long with me. So it's a good But I also try very hard to keep up the work just to be testing, not work for them to be survised. You know when when a's slow time, right, Yeah, so I have to be right a lot of backup job just for the slow time. What do you think about

celebrities that where I faked jury? Um honestly said, you know, jewels kind of like deshined the promotion for the The Rapper and Uh, to me, I don't think nothing wrong with it. You know, if you cannot afford the real when you can wear something face, it's not a problem. It doesn't mean that everyone can get by the real one right away. You know, like me and myself, I couldn't fall any until like thirty three years and when it came here, so I just well, some fay one,

right So you even you were perpetrating the fraud. So yeah, so you're saying that, Hey, you know, ain't no big deal man. You know you know well what you know what makes you sleep good? Why do you like it? But that don't try to be get something that you can affords and that you can a fall you feel comfortable with, You're happy with it. It don't matter. It's real fail, you know, but imagine it's real fake man.

You don't want to be walking around a fac skin and turn not necessarily ship you got some fake on you. That's a white kind of fake. You just like silver and diamond. You're different, you know. But I think it's I think if you're gonna wear jewlry, though, uh you should, it should be within your means. I don't think a person should be going out of that way to buy jury that they really can't afford it. Johnny just admitted itself. He said, hell, he wore fake jury when he was

coming up because he didn't have the money. So if it looks nice, but not a bit fake, you know, something like if it looks nice. If it looks nice, that's not true. If it looks good on you and you can't afford a damn you oh something that up there? Don't do it? Why not? Don't do it? If it looks good on you. Let me tell you something. You see that shirt you got on? That shirt is fake, but it looks good on me. See what I'm saying? What? What fake? Is it? Though? It's just about the brain.

It's all about the brand and my brand. You don't know what I don't. I don't. I don't advertise people's brands on my ship, so you can't. I don't either, but I could I could. Kind of cup of ice is fake too, man, This is not I I don't give a fake. Whatever it is, it's fake. Do you think the icens the waters? Ice had to be it was ice at one point you had to be And it's fake fake. Okay, back to Johnny. You mean to tell me that all this time we thought you was

wearing real ship, your ship was fake? Dude? No, of course, you know it cannot be faid if you pay, If you pay for the shover I can make shover it's but you pay for diamond. I don't give you c Z. Did you give me? You know what I'm saying, that's a real diamond. Did you give me? Now? I say, if you'mond, have you ever been have you ever had any of your products accused of being unauthentic? I did

have a one time. Yeah, because um, I'm the jeweler, right, So all the custom watches people want to set a diamond in there, and uh, they just came to us and set put the diamond in there one time. One I have a client who brought to me the AP wash. God damn the AP but they just asked me to set a diamond. So my job is set a diamond. You know, I don't know. We are dropping not verify his real faith. That's a customer wash. You have to

be all know, that's customer wants. Yeah. And then we we got the picture of that wash because the diamond we said very nice, you know, and we took to get you the picture to you for the website. So so buzzes. Yeah, they say, I said the faith was I say, I explained to them very clear that this is a customer wash. So when customers go to us and like I say it, they even cannot afford. You know, they just want the diamond. We don't. We just did

the diamond for the wash. I said, the diamond on a lot of watches, and then we don't even verify some of them. We know, fight we tell the customer. He you know, you know what'sn't not real, right, It's like, I don't care. I want you said diamond in there. So I'm the jewelers. I'm just doing it. But that's all the only time. It's tough stories. But the public, you know, it's going to go to the public. I say, oh,

why you sell the faith wash in your opinion? You know, these watches, this jury costs a lot of money, a lot of these juries. Like if you bust down and watch, it costs a lot of money in your opinion, m hm, that is that a smart thing for a person to do is to buy bust down watch versus and watch that it is already has the diamonds and that's that's that's manufactured by by well, that's designed by the manufacturer.

Let me answer that question for one man. When it depreciates when you poke holes in the middle, I know that I'm just asking questions editing. When you buy anything, the depreciation either depends on what the purpose you buy for it. You know, when you buy the diamond wash, you know that we'll be depreciate, but what the proposing thing is. You're meanting to buy the wash to buy jury through to do promote, to get to promote. Just like you spend money to promote yourself album or your

song on radio or TV. That's money is gone because you have to pay for the radio companies to promote. Right, But you buy the wash for yourself for promotion purpose, you still benefit because you're still on the wash, even the deduction, but it's still worked it. You know the reduced right in there. But if you wear juries, the same thing right now, you put two on the campaign and advertised, so that's money for the campag is might

be gone. But you put two thou because social media is so big and you invest yourself, you promote, it's my this work double than what you pay for. Right If you spent two thousands on the juries and make a real nice one, they go viral on social medias,

not much public city. You you spend a seme amount, you might not buy the same you know to to me, that's with the like the artists, um, the hip hop community, and that's the that's a smart invest If you invest your said, you got your jurry, you do a lot of promotion, you know why not, and then you always can get the money back. It's not like just it's done.

That's the reason. That's why I feel not a lot of regulate, but put a lot of more money on radio or TV advertise they'd rather get artists of jewelry's yeah, because I should we promote something himself that you've designed jewelry for a lot of celebrities, a lot of big people people. Was a name of somebody who we may not expect that you have designed something for? Of course, Uh, Kanye West is the biggest. You know you mean somebody

I somebody who we might not expect. It's hard you ever did a piece for Martha Stewart or somebody like that, Donna? Maybe I didn't. What about did you do something for you did something for Kodak Black? The hip thinking I'm good at big and you know, well know and hip hop community says, and then then what I love to do something for Obama precedents you should just do it and didn't send it to him. Yes, I'm gonna yeah, he will here. Well I started TV Johnny Chain on

this ship. I don't know about that, but I'm I'm sure if he sent him something like that. Yeah, you know, you gotta send Obama something plain and simple. Man, he ain't gonna rock, right, you gotta send in one of these. Send that to the president of these. Do you have kids? Yeah? I got to yeah, right, I sitting and and a half. Are they working in the shop. No, they still on school right now? Are they blamed up? They go to school and blame but planned to put up in business.

So my goal really to turn my kids to to do business because you know, I read asked. Because Asian families, you know, they start to keep it out early in the story, like four years old, making transaction. That's how my kids doing. Now for the summer, they get to the shop, they work. They still that I pay them though, to be fair, so they's locking get to the shop. And so they loved the business. They love the family business and they want to shy away from it. They

kind of love it. You know how kid is you have to and direct them when it was a kid. Give them the ideas. Why did the benefits? First? The school? Of course, you know you have to finish school, college and then and give them the goal because after school you still have to go to the business. Whatever you do, you still have to work to make to make money. So business is the idea, you know, to give them the goal. So my daughter they started getting the major

and business major. So even she only eleventh grade now, but she takes a lot of business class. And then see you doing the school. They got to like business program, so she joined up. You know, so when they give them the idea from when it was a kid doing business, he though the kid. I want them to do it and motivate them so they like it. That's the thing is a kid right now, you're very tough. You have to train them from young and and show them what they like. If they don't like it, you kind of

make them doing it. It's so tough, right playing ideas, giving them the options. They put them in a position and then so they can have options. Ryan, but I showed them how too late more earned themselves instead of just give to them. You know, that's why I made kids. Do you give them an allowance I'm sorry. Do your kids get an allowance every week? Do you give them money every No? No, you don't give him no money. They have to work for it. They for whatever they

expended for it. That's why I gave them an officer here. You want to spend more money, you have to get earn more. They got their own a cow. Do they have a trust fund? Do your kids have a trust fund? Yeah? Of course, but they don't know that. They don't. Yeah, what's the most expensive piece you ever made? On the pieces? I do a lot of right now and make a lot of diamond rings. The diamond rings like tanks that spens.

But the piece of bigger piece of make it, I believe the golden and five caras and five kilo goal just one and who was that for? Just for one of random guys? Yeah? Yeah, I had to make five kilo piece display at home. And what's something like that cars that's back there? Like to SENTI five five don't know it has diamonds in it? It just go starlet's go.

But the average in hip hop pieces just like two hundred thousand, two d thos, you know, two hundred and fifty thousand dollars Johnny the it's not not like big diamond rings. Have you ever did a piece for somebody for like in the millions, anything like anything around that area.

It's not, of course the total expanding millions. Like Rick Ross, you know what function was his jewelry spent more than way more than millions, but not in one piece like the necklace and the piece that just did for Ross. You know that's counts a lot of money and individual added up more way more than millions of dollars one piece. Did you do that piece for Rick Ross that has like his face, it's a it's a facial piece. Oh no, No, I didn't do that piece. I don't think he's still

have that piece. Do you mean the faith with the class? I think he I think he had glasses on. Yeah, Ross alway in training in juries. You know, he always come up with the new piece, new jury's. I don't know where he lived all his jury, but they have a lot of jurory collection. Man, what happened to that show you had on Vice dot com? You know what's going on with that? No, it's cool they to do like forfight stories advice, I think just for YouTube. And they tried to ask me to do kind of like

reality TV show. What I really don't want to do is just too much. They need to ask him in drama, you know, for the TV. For reality TV, you need to ask some more drama, some family size. But I don't want to put my family in in TV that. Yeah. Yeah, they want to know all your personal business and they need that drama, they need conflict, and that's really not you. That's You're not that kind of person. But I do, I do believe that there's an audience for a TV

Johnny Um what they call the reality show. I believe it's an audience for that because you know, everybody, it's just not about the drama. I know, the drama is for a lot of these TV exacts, the drama is the low hanging fruit. You know, it's easy to just throw watch some throw out a show till everybody go at each other. The crazy part about it, man, You know, like we always talk about how we want to see some positivity and all that kind of stuff, and we

frown on all of the negativity. But the number when the numbers come back, it's the negative stuff that get all of the views. Ain't there something like a lot of the negative stuff. That's that's what it is for me, right now, whatever negative you do, this come out crazy news, A lot of stuff. I asked on my own channel, like I asked my viewers on Willie d Live on the YouTube channel. I was like, you know, like till me, like,

what what kind of stories y'all y'all want? Right? Sad like crime and punishment, had like uh you know politics, uh, you know, race all this type of stuff, right, and oh, celebrity news okay, just off. Oh and social issues right so and and and uh uh family and relationships and then that was just positive news, right. Guess what the guess what they said? What's the number one thing they wanted probably miss propaganda? What they said? They wanted positive news, right,

that's number one? Number one? What's positive news? You know? And Kanye is divorce? I guess say, I guess, I guess just just feel good stories, you know, like cat got saved from the tree. You know, the guy working at the restaurant, you know, was walking five miles a day to work and the community and bought him a car. You know, that's what they say. But I disagree with you.

What I disagree with I disagree with with with you on that because I know for a fact that that ain't what they want because I post it all day long. Well you disagree with them, I because I just took the pole and man, that polis is not right, Willie, because man, I can post some ship talking about you know, black history and and and and in the condition to

black people, brown people and and and nothing. But if I say some ship like uh something crazy as fuck, you know, yes, yes, yes, yes, it's like it's like it's like we love stupid controversy or poking the bag. That's as much game as Johnny has exchanged with us. Today. People are gonna get piste off at that and not watch it because it's it's it's educational. This was a learning moment right here. People don't want to hear nothing about ship they can learn about, you know what I mean.

They'd rather watch something, Yeah, who's fucking who and who's getting fat? Right as they don't funk about nothing else but who's fucking who and who's getting fat? But that's that's why I even I told trade advice anybody to read that be out of this show. I want to do some motivate for the kids, teaching them like, hey, you have you have much more chance than me when you wanting American you know, and they say, man, noo,

they're gonna to view that. They want to do like you said, they want something like real negatives and they do. But you know, you got your own camera crew, man, you gotta do It's just just go yeah, recorded and chop that stuff up and then send it to some of the networks because networks are begging for content they all need. And Johnny, Johnny walking around with his own fucking theme music and ship too, all this ship happening camera and everywhere you go, Bro, you draw a crowd.

People know you have an affectionate energy. You have an energy about yourself that people appreciate. So people would watch you, you know, like, look, man, I've seen it all and I watch you when I see you when you come into the room, Johnny, you know what I'm saying. You just you like the room. And that's something that man, yeah, it's something that people. I do believe that people would pay for that, pay to see that. And I'm gonna tell you something. I don't watch television the last time.

I don't even have I have a televigent vision in my house. But you know, I haven't watched television at my house and about eight months, I just don't watch television Internet, you know. Yeah, yeah, that's like Slam. You know Slam the watch TV. He watched it, as he said, it's how you get his news through Instagram. The news breaking, news breaking, survived because it's so late. All the news

come out, they go first. People can't wait because you know, the news has to have a structure and they have to they got timelines and all of this type of stuff. And you can't just just jump anything on there, like something major major, they'll stop, you know, a major major death, uh war going on something, a big big shootout, mass murder, okay, stop. But everything else has to wait. And social media you don't have to wait. The social media doesn't make you wait.

Social media will let you take off, take off at the gig. What you got coming up? Man? I know you shouldn't really do something with television though, you know, because you know, I think I think that the world needs that type of energy, and I think it would be good for people to see how you move around, not knowing that man, But people would love to hear your story. Man, I think your story is immaculate. Man, it's fantastic. Appreciate that made me think we might do

something so story for the movie. But my coming up it's just more concentrating. I always concentrating business because to keep it up, and there have to be with a lot of energy in there, not only on production but on some promotion on So I invest on crypto. You know, crypto is so popular right now. I had to adapt my business with the crypto. So I accept a lot of people pay jewelry by a teddim big koy. Do

you have do you have some crypto? Yeah? We are some that sometime I just kind of like spa what I'm saying, it's going down, you know where it's like you say, you know, the market go up and it go down. That's how just like it's life, crypto business, business, it's up and down. So so I'm really take eventtl a sept for my business when they're going up. People didn't spend money with the crypto easily. I'm just ter I'm just totally out of the crypto game right now.

It's just very risky. He's very very risky. Yeah, well, uh here's the thing like with crypto, you know, like you know, people say what goes up must come down in crypto, if you own a good project, what goes down must come up, will come up. And so I don't spend a lot of time like people that don't believe in crypto. I don't spend a lot of time trying to convince him, you know, because I've done very very well, you know, so I just I just keep it moving forward. Man. You know, but hey, man, we

appreciate you, Johnny and Johnny you are a class act. Bro. Appreciate you man. You know, it's my big own up to be here. How can people get in contact with you? Never mind, let me do it at TV Johnny dot net. You want to find yeah, tell him Johnny Dan at TV, Johnny doc that TV, Johnny doc Net. I told you, man, we love you, Johnny. And what's your Instagram? Johnny dangin't cole Johnny Dane? And then uh you got Facebook? The same thing, same thing, And then you got Twitter. Yes,

same thing, man, Johnny. We love you man. Thank you, bro, Johnny Dane. Ladies and appreciate your kids. This episode was produced by A King and brought you buy the Black Effect Podcast Network and I Heart radiom,