Shady Rays: Customer Loyalty Built Through Returns

Becoming someone’s favorite sunglasses brand is difficult. But Shady Rays remains a gold standard for many of its customers. Through competitive marketing efforts, a philanthropic mission, and an ultimate focus on providing the best service and product to their customers, Chris and Dan have found success in ecommerce — shipping upward of 10,000 orders in a day. They've even been listed as one of the fastest growing eyewear brands in the U.S. according to the 2020 INC. 5,000 list. 

In addition to offering free shipping, returns, and exchanges, Shady Rays' true claim to fame is being “The Sunglasses Company that replaces all lost & broken sunglasses." Learn about Chris and Dan's ecommerce journey over the last decade and how they used this successful marketing strategy to establish their brand as a preeminent business model for customer loyalty.