Mallory Ervin (she's back :)

have her as a friend. And now she's talking all about social influencing, how to make money, how she's done it. She's so honest, she's so real. Get excited. Here is the one, the only Mallorie. Then, Mallorie Irvin it actually I'm in your house. I know this is part two. I know. I'm so excited because part one was awesome. Part one was awesome. You are probably one of the most inspirational people that I personally know, because I have seen you absolutely decide what you want to do in

your life and then just crush it. Well, thank you. I feel the same about you. But I need to take lessons from you, like your child on her having a baby. But I need you to be my when you get my mother coming. I know you have a big old baby in here. I have a really really big baby, Like how big is this baby? It's really big? Is about double the saze? So you're tiny, You're like five ft people of all the people to have a Mondo baby, true, And I feel like I got am

I gotta. I got a Mondo like career thing happening right now and a Mando baby. And I didn't even know the word Mando was a word. I feel like you're the one of those people, a little large, a little large, like you ain't doing anything small, Yeah you can't. You only got one go with this and you really have to just do it. How do you have the energy? So I feel like I'm a high energy person naturally, And I feel like people are either born as high

energy people or they're not. Like it's funny because I start thinking, because when when a baby's coming, you start looking at your sleep patterns and like the kind of sleep that you need, and then you start looking at your husband's for instance, my husband can sleep. Why is that soaking? Michael he didn't just sleep. He snores and he can sleep until eleven o'clock and I have I don't know the last time I slept till eleven o'clock. But he can also work until four thirty in the morning,

which I used to do. But now I'm like, Okay, you know, we're just some people need more sleep than others. I don't need a lot of sleep. I'm high energy person um. But also I just I'm doing things that I really am excited about doing. And I know that sounds like a cliche thing, but that it's a game changer. Yes, totally. How did you Okay, so this whole series are doing right now as an influencer? Serious, this is cool? Well, it's because I, like, you know, I am just like

Grasshopper Green. It's gonna be I fall. I never know what the f I'm doing and I and I am learning from all this world of influencing that there's actually a career out here. You can make money on it. Like people are having a whole digital life, and some influencers are just making money from shopping their looks, you know, But you have parlaid influencing into something so much more than influencing because you are just a brand. How did

you make that happen? And like, how do you how do you become Mallory Urban because you built this yourself. That's really nice for you to say. I hope you say that to everyone because that's a really nice way to start an interview because you feel like very like an authority on this. But you are very exceptional. What you have done in a few years is insane. You too, but not like you. Yes, you just don't realize it.

And I do realize it about myself Sometimes I wake up in the morning and I tell Colm, like I run the world today, like not how to get it when you do it? But I have a lot of growth to do. But okay, so it is what a time to be alive? Amen to that? Because an influencer, like what is the word influencer? Five years ago, did you know what an influencer was? It wasn't even a thing.

And now you can literally make a career in whatever hobby or passion or thing that you want to do in this world and you can make so much money doing it. How do you do that? There's a lot of different ways, but I truly believe in a lot of people don't believe it's a lot of influencers want to think that there's this certain amount of space in this realm for people to do you have to have certain talent, certain gifts, certain looks. I think anybody can

be an influencer. I think anybody any age. Yes, it's gonna be easier for you to make it in a fashion world between maybe eighteen and thirty five rather than sixty. But I think anybody, anybody can do this. And I think that you can see so many different levels and types of influencers because of like the person that they are and how they run their business. This is my business, this is my family's business. So Kyle Kyle has Um had a parking company my husband because my husband works

with me full time. Now this is amazing. Yeah, So he had his business that was doing well, and as mine kept doing better and better and better, he scaled back and scaled back and scaled back, and now he's like full time working with me. They just have like one restaurant that they're doing because this world there's no ceiling to it. It's I love it when people say this, it's the wild wild West out there. It's not even regulated. It's like you can literally make tens of thousands of

dollars working with brands. Explain. So here's what I will say to like before I explained, like how you you make the money? You definitely need to um and I feel like you need to do this too. I need help. I need you to raise me. Here's what So you have to a you have to figure out like you're you have to figure at your niche in this space. So you also in doing that though, you have to drive a lot of waves and you have to figure

things out. Whenever I first started this two and a half years ago, I thought, I gotta take professional pictures all the time. I'm gonna sell the outfits that I went. I'm gonna show people that I really thought that was my thing and fashion wasn't even like my thing. But I started which is not my thing even and I

learned so much with that. Then I was like, no, I'm starting this YouTube channel and beauty and then I wrote all those waves of things to figure out where I wanted to be as an influence, and that's where I am now. So what I believe is that it's a really cool space to be in that people look

to you to change their lives in different ways. So people come people think that clothes and beauty and things like that are going to change their lives, that it makes them feel better about themselves, but it doesn't change the core of they are right. So you can change anything. You can change your house, and you can change your change your face, you can change your face, you can change your outfit. But if you can change what's on the inside, there's it's all. It's always going back to

like square one. Yes, I like to be an influencer who yes, sometimes you have to hook them in with those things. And I love those things, and those things are great and they're ways to make money, and they're ways to celebrate, you know, just being a woman and having fun with beauty and fashion. But I have something behind that with the motivational content that I do, and um, I think that's what makes me a different type of influencer. And those are the influencers that I like to follow.

I do too. I love to follow Doug once in the Pug. So we are in my home and we work out of my home, so you see very loving in action what happens. We're actually have a Bower's house, Doug greeting me by jumping on the coffee table and running circles. I love it, rules as he should. But in the same way as you. I want motivational influencers who also are just like And then if they want to tell me about something else they love, like to

happen to love of clothes or something great. But like, I want the soul stuff right, but you have to have content to do that. So I mean, just think of the people that are motivational and inspirational. Tony Robbins, he started out in finance, um Oprah started out on the news. You know, all these people started out doing their thing, and I think the motivational stuff it emerged from all that, from their love. It's um, it's just

it's a cool place to be because lifestyle. Lifestyle is what I'm all about, and part of your lifestyle needs to be bettering yourself in other ways than like the the outside. So and I think that influencers who just do fashion and do it really awesome and really well. They have a passion for fashion, and fashion drives the them and like fills their spirit, and that's awesome for them because it's their true passion. It is their true passion, and a lot of people follow them because that's their

true passion and they get that from them. But I think there are a lot of people that are kind of floating around and like living their lives and going through the day to day and they look at someone's Instagram account and they feel like, dang, if only I

had that, then I would feel like that. And the beautiful thing about video and instas stories, which is something that I've added into my content, is that I can say things like so they'll come to my account and they say, that's oh my god, those Gucci shoes I

love and they look so good. And then they're like, oh shoot, I could never have those, and they watched my ins story, and then I'm going to tell them about I'm having a tough time because I got the diabetes when I was r or like I went through a really tough, dark, laying on the floor time in my life that we talked about on our first podcast four years ago, where literally I was just a dead

duck in the water. Like you emerged into this thing that you have created it you were in the lowest point of your life and now you're probably the highest point of your life. It was truly, I wouldn't be here today living the life that I'm doing, writing a book and doing this Instagram stuff and doing this YouTube stuff, and if I hadn't been through that. So a lot of people, I think they reach out to these influencers like thinking, gosh, how can I make my life better?

And then when one of these influencers that they think I love her clothes and I love her beauty says hey, I did not want to live another day only four years ago, then they're like, oh my gosh. I can relate because sometimes people don't sit around and read motivational books and watch and listen to over podect very fast society we live in, and honestly like's like instance, stories are fifteen seconds. It's little. People can only digest little honey bikes. So I do I feel that I am

an influencer. That is, I'm hopeful to influence people's lives, not their their looks and their their beauty. I want people, I always say, like, I don't care. In ten years, I would love to have a lifestyle on and Target and have a best selling book and be doing motivational

speeches and all these things. But if in ten years nobody knows what my last name was, they just remember, like there was this there was this thing called Instagram and like this girl said this thing and it changed my life because there were people in my life that I was watching for whatever reason that said something that

changed my whole life. And that's what I mean, just all different things, Like you've collected things that are correct, and like, if I can be that person into someone if in ten years there's no influencers anymore, which that ain't gonna happen, um, then that that's that's the kind of influencer that I want to be. So when did you switch from just doing influencing from like fashion and you know, the superficial stuff that you see on Instagram like the first glance? When did you have this change

of heart? And you've always been a soulful person, but when did you, like, I want to shift my focus. So it wasn't really a conscious shift, it was a um you know, people people tell you the direction that

you need to go in in this space too. That's really helpful really is people start telling you what they like from your content and you're like that, Like, you changed my life when you said that, or you did this, or now they have those little things where you know, they fill out those quizzes on Instagram where it's like beauty accounts, I'm loving, I want to trade lives with.

I go to for last, I go to for inspiration, and I have on my on my direct messages like hundreds and hundreds and they're all inspiration and last that none of them are fashion and beauty like hardly any

of them. So I think that people um in sending me messages about what was really changing their life within my content, that helps me to start moving in that direction, because you, I mean, in this space, yes, it's awesome if you have a passionport and you just want to put it out there, but people need to like it and they need to watch it and they need to

follow it or it's turn into a business. So um, I kind of followed the suggest the suggestions and like the the opinions of what people were loving from my content, and that gave me more not courage, because I always had the courage to say it, but that gave me more like validation that this is needed and wanted in

this space. So I started doing more and more of that and more and more of that, and and then it just turned into now I'd say it's equal to my content of um, beauty and fashion, but also another thing. So because I do YouTube, so a lot of influencers stick to the social media things where they do blogs and Instagram and stuff like that. Um, when you have a video component and now in the video component space, these things called vlogs. Video blogs are so huge, and

vlogs are about your life. Vlogs are filming what you're doing every day and putting it on the dang Internet and it's like your reality show. It is. And so that's more that's a platform that's more conducive to sharing those types of because you really share every part of your day. And if you'd say about and she's like she and she talked about sex, like after she is real open. She's able to do that because I'm like, there are certain things I'm not going to share. But

you're right, the YouTube world is wide open about being honest. Yeah, and that's what an awesome thing. And I think it's actually helping with the comparison because you like you're saying social media can be such a hard thing for people. In the comparison is so real. But when you take it the next level, you're like, but here is my struggle and let's show it to you. Yeah, and um, I think yeah, video really gives me a lot bigger

platform to do that kind of stuff. Um. And because the first podcast that I did with you, you know, people for a long time, I've been asking for podcasts because I think they love those bytes of inspiration. Some people aren't into YouTube. YouTube is um something that I personally wasn't into before I started doing it. And some people don't get blogs, and some people don't have an

Instagram account because anyone be on social media. But podcasts are awesome because you know, you're able to put it on your way to work. And that's I've lived my life listening to podcasts in the morning and type and um, so you know, considering starting something like that. But here's something I just said to you, like off camera, that

I truly believe. Don't jump in and think everything has to be perfect, Like open up the next phase of being an influencer, whether it's a YouTube channel or a podcast or a blog or like, just do it as it as it comes. Don't for a time on you you have to get That's where I get overwhelmed, is I like see everything that's out there, and I'm like, how does anyone do this? There's so much. Then like you'll take away from the things that you're really good at.

So you're really awesome at the podcast. Well that's fine. If you started like a YouTube channel and you started and you were like, Okay, now I'm going to write a book and now I'm gonna do a lifestyle brand, your podcast is not gonna get the same kind of energy that it had, and you are those things. You're not ready for him. So yes, I love that you're saying that, don't just try to do everything at once. Michael actually always says that, He's like, do one thing

at a time when you can. When you do one thing, move like, just don't bite off more than you can do it, right, you can do it all, but don't sacrifice on any of it. You can. That's the thing. You can do it all, and it's all gonna be around. And another thing is and this is such a cliche thing to say, and I almost like hate it because everybody says it and I don't think half the people mean it. But try not to compare yourself to other

influencers because you can everyone falls into that. Like I didn't like figure it out, and now I have it good and now I don't have to work have to work every single day, working harder than ever, like, but like I have to work not to compare, and I have to work not to want to start ten new things, and I have to work with follow through, Like that's always been one of my things as a creative, you know, like are you told me that, Like you learned how to fly a plane, like you learned how to do

like a ukulele, like you learn all new things, and like I have, follow through is tough for me. And I have all these really incredible opportunities right now right in front of me, and I'll do them at and I'll leave them ten percent undone because I'm like, that's it, right, and like I hate I hate that about myself, but that's one of the things that I have to I

have to fight. Well, you're ten percent, you're leaving undone is like you is most people's not even I don't know, but a lot of people are doing this as a hobby and it's supporting my whole family. And I've got a different vision for this, I want what's your vision? I just you know, I wanted to turn into something really big that that really is impactful in people's lives in in much in a much bigger way than like what you what dressed you bought the springtime? So how

is your steps for doing that? What is your plan for achieving that? So, um, my plan until now was to see if this thing was a thing that could really be a business sustainable and like, you do have to know it's not about money, but yes, it is about money. Also, if you're supporting yourself and your family, you really have to get past that thing of like like, oh it's you know, it's fine, you don't have to pay me to do that. It took me to two years to get past that. I was like, I'll do

everything for free. It's fine. It's so nice that people want to listen to me and talk to me. But like, for me to really give my maximum, I have to make money at this because then it's a fire under you to do it. Yes, and like you can take your attention away that you have with another job that you're using to make money and you can really focus that into your business. As an influencer, and I you know, I think that a lot of women, for some reason are its got a task for money. And my husband

helped me a lot with that. But because here's the thing, I see my sales in my numbers that I'm what I'm doing for these brands, and they are making a heck of a lot more than they're paying me on some of these things. And you learn that all these big companies have budgets for they have budgets for this, and I am and this is a new advertisement, this is I'm a billboard, I'm a commercial, and I'm seeing

more people than a commercial or billboard would, right. And I'm very specific about the types of brand deals that I'll take. It's very hard to turn down all tons of deals. It's that's a that's a tough thing, and that's something that um, I've been pretty good at since the beginning. UM, but that's a hard thing. But you really have to do that to keep your audience authentic.

And it really does. And I think a lot of influencers really fall into the what I can make a thousand dollars if I post this, right, and they don't really believe in what they're posting. But they're doing it for the paycheck. But also like their followers can tell yeah, because they're like, oh, I don't this is the gross and there ain't no it's gonna help your hair grow? What about the tea. There ain't no tea that's going

to change your life either. And there's probably not a teeth whitening thing that you can do at your house that's gonna be as great as those zoom white and you can get done at the dentist. But so you're saying, if it's not really working and you're not really loving it and you're not promoting it even if you got to, I will not that that's why your fans love you. Well, thanks, that's really nice. But you start seeing some of these people and they just promote everything, and I'm like, oh

my gosh, now you're just a billboard. Like all that person is is a billboard now right exactly, And it's so you can see right through it. And also like, if I want to help people in their lives and help them change their lives, the last thing I want to do is tell them to buy something that you don't believe in, that I don't believe in that that loses them that quick amen to that. So you have

to rise above a dollar intrigue. You have to rise about ten thousand dollars sometimes, and when somebody comes to you and says, I'm gonna pay you eight thousand dollars to talk about this or ten thou dollars, that's a tough thing to go. Yeah, thanks, but no, because I need that and that and that. Potentially it is going to take the place of like three things that I was going to promote, or three companies I was gonna work with that I really believed in, But I gotta

do three different projects. I can't do it though, and I have it. Is it is safe to say there's something that I've done in the past two years because you've you live and learned that I didn't absolutely have to have to have to have. I was like, I like this product enough, and I think that a lot of my followers will really love this product. But I've never promoted something that I didn't like ever, And now

I'm getting even better at that. But that's now you're doing love like yeah, and I'll and I'll be out of doing I won't do brand deals for forever. I do brand deals right now. As I'm building these other things that you're really going to make a difference in people's lives. You're getting your brand with brand deals, right, yeah, and you have to that's the easiest way to make money. So you asked me in the beginning, and I'm sorry taking me such a roundabout way to get this, But

how do you make money as an influencer? And we do YouTube videos on this because I love transparency too. I love it when somebody's doing something really awesome and somebody's encouraging you and telling you you can do this too, but then they're like, here's how you do it. A lot of YouTubers and influencers don't want other people to do it, so they say you can do this too so that people will like them and feel the camaraderie. But like, you gotta tell them how you do it.

That's living in scarcity thinking, and honestly, you're so confident with what you have to offer, you're like, I'll tell you, but no one's gonna be me, So you do you. But there's so enough space, Like it's like being a billboard and being like, oh, I can't tell you where that other billboard is, Like, like it doesn't matter. If you're a billboard discovered and do that a brand deal on your billboard, you're fine with all those other billboards

being up. Okay, So how do you make money? So you can make money in tons of different ways, So like with just an Instagram account, for instance, you can make money now with brand deals. So brand deals are probably the biggest money maker, I would say, because other things fluctuate, like ads and stuff like that go up and down. So a brand deal, whether it comes to a management company like UM, you know a you you hear common names like Cia and William Morris. But then

there are smaller ones that just deal with influencers. They're a huge influur influencer agencies now that only handle things for influencer. So I'm not partnered with one, but a lot of them bring me deals. But I do have a management company for my YouTube channel out of l A that's a very small like boutique company that brings me brand deals from my YouTube channel. I don't do a ton of brand deals on my YouTube channel at all. I try to do select few um that are higher

paying that I really like, or year long partnerships. I really like those because I like to really stand for something if I'm going to promote it and tell you to buy it. But um, so brand deals, that's one way. And like, you know, if you have a hundred thousand followers on Instagram, especially a hundred thousand engaged followers on Instagram, you should be making over a thousand dollars for every single post that you do on Instagram. That's a that's

a branded post. Yeah, and you can make you can make even more money than that, you know, I mean, and it's hard to tell you like a number to anything like that, but um but you know that's you have to think of Walmart and Coca Cola and all

these big companies. They're putting money into influencers now, and they have large marketing budgets because they used to have to pay for They used to have to pay for a PR agency, that paid for the talent, that paid for the people that were filming the talent, that paid for the people to write the script, that paid for the people to edit it. I'm all those things. So now you're saying, and that's why you're saying, you don't feel bad accepting these checks because you're like, I am

giving you everything and lot of content. Yes, and your reach is covering a lot of people. Yeah, it is. And it's also like I am, I'm promoting a product to a very specific demographic that I know is gonna like this product that wouldn't have known about this product. It's gonna be this product. Yes. And because you're so right, like if they're going to do like a print ad or something, you have to hire a photographer. That's gonna

cost like people. Yeah, and that's gonna cost like three thousand dollars just in hiring people, or before you even get the product out there. So that helped me a lot in the beginning because I would literally do everything for free. I really would, but you can't. You can't if it's your job because you you have to live, you have to have money to live. So um, then you just have to take those tough make those tough calls, and turn down a lot of stuff to get the

good stuff so that you don't oversaturate it. Because brand deals are awesome because I get to promote really incredible products too. I love that that mask that I use all the time. I have that mask, and I promoted that for free for a really really long time and I love you know. I love the hair that I wear that I promoted for free for a really long time.

You know, there's there are things that I really love that I really want to tell my following about that um that I don't I don't even get paid for and uh and that's fine because cause you keep your you keep it real too, though, Like not everything you do is a brand deal or sponsored, like a lot of it is also you just being you most of it. Nine of what I'm doing is not sponsoring. You're sprinkling your sponsors only when you believe in it, correct, But

the big majority of your content is you. The vast majority, almost all of my content is just me telling you guys what I like. And when it's just you telling you people what you like. You can also make money on things like that too without it being a brand deal per se. And you can make that with what

they call affiliate marketing. So like if you if someone gives you a discount code, which I would say even the discount codes I give out I'm not even making money on, Like, I don't make money on a lot of those codes, but I just I go to a lot of companies that I work with and I say, can my followers get a discount? And you know, a lot of a lot of times they will give my followers a discount. You know, sometimes I make a little bit of money off of it, but that's pretty rare

making big chunks off that, right. Um but uh, you know, so reward style is a wonderful platform. So whenever you see you on Instagram, the like to know a thing, and that's what the majority of bloggers use. You can make ten percent if somebody buys an outfit that you're wearing or from a store that that outfit that you're wearing was from or whatever. And that's a good way to promote authentically but still make a little bit of money.

But um, yeah, so affiliate marketing that's another way. Um. Also, so this is a sketchy one though because on these platforms because they're not like regulated. You know, if you work at a bank, or if you work at Best Bar or if you work at Cracker Barrel, your job is the same. We love so you know, these companies how you make money and your job are there setting

stone and they don't change Cracker barrels. You're not gonna walk into work at Cracker barrel and they're gonna be like, if you wear your apron backwards today, you're gonna make six dollars more or like you you know, something just funky happens with these platforms. Funky things happen. Algorithms change, ad sales change, demonetization happens. There's so many things are

out of control. So it's just you have to have your arms in a lot of fires, but only put your arm in the fire when you're ready, so you don't have too many irons in the fire. And you're

just like a spas. So it's a balancing act, it is, and it is, uh, you know, I fell into this too, because you can get so mad at a platform like you remember whenever Instagram changed the algorithm and people were so mad because you can't see everyone you follow now and they were like tournal notifications, turnal notifications, and for like six days, I was like, I'm not gonna that didn't feel right. Then I was like, turn on notifications. Did you fall into that? Like oh my god, Like

my whole career is over. But you cannot rely on just like in your career, you can't rely on an employer. That employer is not who is making you successful? You are what if Instagram gets wiped out one day? What if Instagram gets wiped out? That is why I have to have other avenues of being an influencer, so YouTube for instance, so you get wiped up. If anything can happen to anything, That's so true, like especially in the digital world, like what if something just lights out one day?

And it can and but even if it's not lights out, things can happen. Like back in September, because they were trying to protect people on YouTube from content that shouldn't be on there. Ones and you know, things about children shouldn't be on there and just all these different things. Um, you know, YouTube was like okay. So companies like you know, Google are pouring all these ads into YouTube in general. So if you post this is another way to make money is you can post a video on YouTube and

there's an ad that runs before it or whatever. And you're not making a lot of money doing that about any means. But if you have a lot of YouTube videos up, you can continue to bring in revenue. You know, whether it's a few hundred dollars a month, a few thousand, ten thousand dollars a month, it is a consistent revenue

stream that once you figure that out, like you can have. However, back in September, in an effort to clean up YouTube, they put in place all these like flagging type mechani mechanisms, so like if you said certain words, or if you had certain tags, or if you had certain things and a thumbnail or that, your video could be demonetized so you can make no money on it at all. And something happened with our channel, even though we have a

very family friendly channel. They every family friendly that every single video from September until last week got demonetized, so we couldn't make any money on you. And it was so frustrating, and that's one of those things that can just happen. It just happens, and then you're like working for free, which is okay if you have income coming in from somewhere else, but you know, most people were like, this is not fair, this is you know, how's YouTube

doing this? Because it was so frustrating because we were doing everything right and that just happened us. And it can be out of your hands. You don't show up at a bank one day and they're like, you know, we're actually not going to pay you for the last three weeks that you but you know, naughty. Eight percent of the people came to us and we're like, oh my gosh, this sucks. What can we do to help you?

Like this is so terrible they're doing that two percent last week two percent of the people were like, you make us feel like it's all about money, and like what and you know it? Yeah, doesn't it something? I can remember every negative thing anyone has probably ever said to me, and the thing is like, you're getting pause it is, but you're getting two percent negative? Why is it? I rarely get hate mail either, but every now and then I'll just get some straight up hate and I'm like,

oh my god. And then it makes you feel terrible that someone in the world think that about you. And that is a really tough hurdle of being an influencer because people feel free to tell you whatever they think. No one's immune from that, and they can start another email account and start another account, and they can be ten.

It can be one person that's got ten accounts going and spreading hate, just spreading so much hate, and they and you, you know, even if you're a confident person that knows you're who you are and what you're feeling. It really does. And why would you think that about me. I'm not trying to hurt you. I just and I'm a nice person and and that's wrong what you said about me. But it's you know, but that's a personal thing. And that goes back to whatever someone can put out

in the world is what they're feeling about themselves. That's that's so true. So if you could actually spread hate like it stays and throw it on people, then you're feeling pretty bad about yourself. True, but I remember that, but I'm so it's really hard. So, um, that's that's a tough thing about, especially when you're putting yourself out there in all waysone knows everything about you because you're sharing. Yeah, and um, there are you know what what are those

those quotes out there that I forget? Is it David Green or something? I read this quote and I was like, this is so true about how when you're putting your talents and good and you know, all of this stuff out into the world, it stirs up resentment and it stirs out insecurity and people and they spew things off.

And that's that is so true, and like nothing interesting true than that, Like, you know, and just think of all the people that have done these awesome things in the world that were putting out so much pure good that we're realiculed the people shot I mean, Jesus Christ, Jesus that put him on the cross. People aren't trying to do anything bad. He's doing everything good. People always are trying to bring down. Why is that because it

makes people feel bad about themselves or something. I mean, you know, they're in my own life, I've said things or about people that we're awesome, probably like I don't anymore. I really tried not to do that, but like when I was younger that were feel they were awesome. Yeah,

they've send things about people that were awesome. No, like if somebody is doing really great things or like some celebrity is doing something awesome and you say something like yeah, but they're they this happened for them, so of course they do, like and like I didn't believe that, Like I can't think of specific times, but I know there are times in my life that that I have said or thought that about like they can't really be that great because there has to be Yeah, So that's what

I think when people say stuff like that about me. I'm like, you know what, at some point in time in my life, I probably thought that about someone that is definitely not who I am and how I how I am. But there are times even though I'm a person that kind of gets it with that kind of stuff. But I think it's because you and I have been on the same path where we have kind of experienced a lot of things. We've seen how being negative pays off.

We've seen how being positive pays off. You've seen how not We've just seen how things have played out because we've had so many crazy experiences and you I have realized and I know you have too, that like if you want to have great results in your life, you truly get what you put out. So if you are putting out negativity, you are going to be getting that back. Anyone that puts out hard work and positivity in the world will be successful. And Newton's law physics, for every

action there's an equal and opposite reaction. It's a law of physics. You're getting back what you put out. I agree with that wholeheartedly, and so in this space as an influencer, like it's hard too, because like it's when it's your life and it's woven into your life. You can't ever turn it off. And I'm also a person. I am a hustler. I don't want to work. All the signs says every day I'm hustling, and like everyone's like you have you're forced to take maternity leaving. I'm like,

I'm in my house. I am taking maternity. You're like, I'm in my house but not. Malory has like an operation in here, but it's a you know, that's a tough thing too, to be able to step back whenever you love what you do and when it's really woven into your real life, it's tough to step back and be like, Okay, I have to take a Saturday. I have to because I hate that because you know, the people that I love in this space are like the

Gary vs. He's just obsessed. He's doing it all just like microphone wired him Saturday of my life and I love that about him. But like, you have to find what works for you in the balance that works for you, and you also have to look at your priorities and if your priority and what you want to do in life. If you want to be a say at home mom, and you want to be a teacher and you want to get messed by. That is just as good as

what you and I are doing. That's just as good as what you just have to be true to the president is doing. That's just you that you just do whatever you do really really well. Like I always say it every always like you only have one life. But people I feel like people just say it as words, but like, really and truly you you only have one and you are in total control of it. You can change in one day. You can make a change, an inside change. I'm gonna change my life. I'm gonna go

for this. It's gonna be hard. If it's not hard, it ain't nothing gonna come of it. Nothing amen to that, people, nothing, you know what. And this is something I've actually talked to about, like my sister and several friends. Hard is not bad. Everyone's like, oh my god, that's so hard, or oh my gosh, that was so hard for you, or that was such a terrible thing go through that,

Like I'm so sorry about that. But I'm like, honestly, if you don't go through hard things, if you don't figure out how to survive hard things and how to find the blessing and the lesson, then you're just going to shrivel up and die, and life's can beat you. And it takes things like that to make you like that far. But you either give up or you say, Okay, what can I learn from this? How can I use

this for my advantage to better my life? Or you become a victim of that thing and that thing, and then that thing is your god and that thing controls your life. Like half people's parents get divorced, have people deal with death, People deal with so many terrible, terrible things. And I'm for sun it that I feel like I haven't had to deal with as many terrible things as a lot of people have, and I'm grateful for that.

But all the things aren't what makes the person. No, you can, the lesson happens, but that's not what the person is. I always lean into That's one of my things too. I lean into those hard things in my life. I didn't used to. For twenty six years of my life, I never leaned into hard things. I want to numb hard things out. I want to keep hard things as

far away from me as I possibly could. But now when a hard thing, oh the hardest things I've had some of the hardest things happen, and when those things happen automatically in the beginning, I think, you know what, sometimes it's hard to say thank you do like I'm about to have a gross spurt here. I'm about like

it's going to be a next level. It's gonna be a good thing for me if you can lean into it, if you don't sit on your couch and drink a bottle of wine and don't even think about it, you know, if you really face that thing and look in the middle of that thing at like, what the heck is gonna What can happen when you do that? Instead of giving into it and drinking a bottle wine and becoming a victim, what happens when you lean into it? It changed is your whole entire life? Like what what changes

for people who have never done this? So if you know, if you numb something out, if something happens to you, if your fiance leaves you, if you find out you over the rs A hundred thousand dollars, if you have a drug probably if you a parent dies um in the middle of that, I think that you have to be clear headed a to see what like that grief or that sadness or that sorrow or that anxiety whatever is going to teach you. And so we're just in

a world of numbing. So I didn't figure this out that, like whoa, you can really learn things in these in these moments of despair. I didn't learn that until like I had alcohol stripped away from me, and sleeping pills and like the things that I was numbing out and trying to achieve by like using more of until I had those things taken away from me because I had to for my help, I would have died. Um. I didn't see the beauty of the hard things in life,

and and then that changed my life. For that was the hardest thing. I wanted to give up every single second of every single day of that process. But then that oh my gosh, when people are like I'm so sorry you had to go through that, or like, man, you had everything so good, I can't believe that happening here, I'm like, shoot, I would not trade a second of

that because you wouldn't have gotten this brain. You wouldn't have understood what is the big Like as Oprah says, like aha, thing that you learn because everyone like you said it's trying to No, I'm trying to fight, trying not to experience bad things. If something's hard, they want

to run from it. But really, like you said, when you hit those things, that's like when you're really truly being blessed because you're about to if you can lean in, you're about to go somewhere and open yourself up to something that is so much bigger because you're not letting something control you. Yeah, So I think like the AHA moment doesn't it's not. There's not so many Aha moments. I get Aha like inspirations that kind of keep me

going and keep going. But sometimes the AHA moment is when you look back on the last year and you're like, whoa, look at the different person that I am now than I was the first twenty six years. Everything went right in my life. For twenty six years, I was the rather rule the world. I could do this America an amazing race, and it was validator all the good things, and they were just awesome and easy and everything was

a good family. But I just don't I'd never the highs weren't even the highs until like I started really experiencing the lows and and like learning from those and so at my AHA moment, it wasn't in a moment. It's like now, you know, four and a half years past that, as I'll see what my life is now. And also there is an aha moment in that because

still things happened. Things happened to us all the time, you know, in our business or in our relationship or just and even just of your pregnancy in the last run, like the last how many months have you had it? Yeah, just a couple of months. But like the aha moment is like whenever hard things happened like that that I can see myself reacting to them differently, Like I used to feel different in my stomach it would happen and automatically start looking for things to get out of it.

Now I'm just like it's like this slow, okay, here we go like together because you're down, but like they're amazing. You know. It's a it's a cool thing to realize at a young age because I think a lot of people you're not gonna waste your life. You're gonna now you know this, so you can actually maximize your young life that you have and you cannot be fearful because in the space as an influencer. Fear, I think is the number one thing fear in comparison that's gonna knock

of these influencers out. And that's why I like whenever I see an incredible influencer like you that is like saying something about fear, like I don't know, I'm I doing this right or is it not? I'm like, no, don't you let that get you, because that's about to You're about to have a takedown with the fear stuff. So I feel like I never know what I'm doing though. That's my thing is like I never do though, but I never know. I mine is like not being of

myself like part of his. Like I think now that I've built my brand up to this point and I've realized I actually have skills, it's like, Okay, I'm not just an imposter, not at all. And you know what you're You're very lucky because you know your talents, you

know your gifts and your talents. So whe do you question whether like you used it with their way and I'm not doing this right and getting paign enough for this at least, you know, because a lot of people go through their whole abs not knowing their passions and their gifts in the talent, And that is so true. That's the worst too, because like what what is it? What did you do your whole life? You worked to make money to live in a house and have a

family to die. It took me to find my passion there, Like I had to go through several career changes and kind of how you said when you started influencing to find out actually what your brand is as an influencer. I had to start off in music. Actually I started off like trying to do acting and modeling and then

found music singing, which led me to hosting. But I followed my curiosity and I kept saying, Okay, that's not totally right, but it's getting closer, right, And like looking back on all those things, would you change any No, it was a atful journey. So see this moment of and even the hard is this influencer thing for me? This is another one of those moments where like maybe it's not you're not your finger is not on the button yet, like this is where I'm supposed to beak,

but like you're almost you're almost like I'm all around it. Yeah, you see the button, I see it, and I'm like, I'm like all around it, but I still know what it is. We're trying to be singers. We didn't even see the button yet, like we thought it was a whole different machine. You started off in singing to agents, and it's just you know, it's just your journey and it teaches you so many things that you'll need later in life. And you know what, if there's something else

that comes along. If I end up in the end of this being a speaker, an author, or like something totally different, that's awesome. That's where I was meant to be. But you're still working hard and building your brand and doing whatever you can with what you got until something else comes along that maybe fits better. Right, And that's another thing I love about you is you're not waiting for something to come like sweep you off your feet and save you like a night in shining Armor. Hey,

your career. You're like, I'm going to freaking make this career. Well, that's it's cool about this is this is a career where there are no middlemen. You can make it happen. Anybody can open an Instagram account for free. Anybody can start a YouTube channel for free, costs zero overhead you have to put the work in, yes, but like for the first time ever where it used to be have to be managers in pr agencies and you know, marketing company. You don't have to go through those things anymore. And

that is the coolest thing about this. There's nothing holding people back but themselves in this career. If you want to be a lawyer, yeah, there's something holding you back. You gotta take an AILSA. If you want to be a doctor, you gotta go to school and you gotta take an m CAT. With this career, you have to love something and you open an Instagram account and there you go, and you can make a unders if you want to in one year, like you know you can.

You can do it. And but the thing is, uh, and I love it that Gary V says this, and I love it when he says this. You know, like it is a privilege to do to to love what

you do every single day. And there are even parts of being an influencer in the start, the beginning of being an influencer, and you're fearful and you're scared and you wonder what your friends are gonna think when you open a Instagram account and you post your outfit, Like there are parts of it that you're not gonna love in the beginning, But it's the people that like come out on top of that, the kaream that rises to the top, like after two years, that are gonna be

the influencers that you don't want to follow, that you want to follow, you don't wanna um, but those things people are thinking you can't. That's hard. It is hard because it's a business where what people think, it's yours, pay your bills. So what do you want to tell people about fear? Um? I want to tell so fear is something that everyone's gonna have, and fear is a great thing. Fear Ism is a huge motivator, um if you don't let it like take you down to the

ground and totally destroy you. So I think that fear knocks most people out of the space of being an influencer because this is a career where you're not sitting behind a desk and doing a task. You are putting yourself as a human being out there and that's your job. So it really is a whole different realm than a lot of ways to make a living, and so fear runs rampant in this space. So I think that UM see fear as a motivator and just don't let you know,

those thoughts come into your mind all the time. You can't keep the thoughts out. There's nothing that you can do. There's no peel you can take, no therapists you can go to, no meditation that you can do. That can do alcohol, you can drink right, nothing. So it's always gonna come. So it's the way that you handle that. So if that fear comes in, I can still remember that same fear. And this is the fear that a lot of people say, is what we just said. What

are my friends gonna think when I start this? That's the That's one of the number one fears, Like are people gonna think? Who does she think she is? Or or who does he think he is? Or that? And then the fear of can I really make a living at doing this? What if I quit my job and then I don't make any money? Those are two huge fears. You just have to take, make a leap and just don't let those fears take you down. So hear that voice in your head and say, Okay, I know you're there.

You come along on this ride with me for a little while. But you know, you know, my favorite, uh example of fear is Elizabeth Gilbert here at E Pray, Love and Big Magic, which I love. She in Big Magic, she which is incredible. If you haven't read that, you'll love it. She said that fear, like you know, you got love and fear, and love is the is the driver, and like love is driving the car, and fear is in the passenger seat and you look over there and

you're like, I see you fear. I'm gonna pay attention to what you see. But you're not driving, right, I'm driving and you're there. But like maybe she'd stop the car and pull over for a Hamburger. Fear went in there, but she keeps driving because because it's there, somebody else is in the car exactly, so it can be good. It can be a good motivating, it can and you know there's something else you and I both we love. We love looking to and listening to other people for

motivation and inspiration. I think that's what's driven you to do this podcast, because all your life you look for and you ask as soon as you walk in the door, as soon as Carolina and I get together, she's asking questions and she's can you help me with this. I feel like I do this wrong and you're curious and you're asking people for help, which is an incredible thing because when you act like you got it all together, Oh that's you know. I feel like I never have

anything to other. And I'm like, if I can get in the presence of greatness like you and like learn from you, then I'm like, why would I if I know what my skill isn't what my talents are, why would I not try to have people who are doing it better than me help me and I can get

home exactly? So, like I love. That's why I'm always quoting people that said these things that I guess these are kind of ah ha moments, but like I love, and my thing lately has been because I've got a lot of really huge, huge opportunities right here on a silver platter in front of me, not on a silver platter, because like I bought the silver platform, so I'm definitely like work to get the silver platter with the opportunity

on it. Um. I love so Tony Robbins, who is crass and like he is in your face, love him, but he's awesome and he and I've this thing keeps coming to me, and I keep hearing it in here and and hearing it. I love when he says, if you're going to take the island, you gotta burn the ships. You have to let go of your backup plans, and you have to because then you have to take the island. That's all you got. Then you because the ships are gone, you can't you're gonna take the island, you gotta burn.

And I love it when he said go all in basically, so go all in, and so like there are things as an influencer that I was holding onto, like smaller brand deals and like these things because because I was like, oh, but the security and I've got a family, I'd burn a lot of those ships and I had to take a lot of chances, and those chances could have been a catastrophe. But you know what, I've lived on like no money and nothing before. And you can figure it out,

and I'll figure it out. Just keep moving. But if the worst thing family is a is a great thing if you do the right things with it. But like you, um, you know, if you really really want to do this, start it while you're working another job obviously, But then like once you see it coming in. Even if it's not enough, burn the ship. Yeah you know, I mean, take a chance. You can probably get another job. Like, but it's you. You really have to make a commitment

to do this eventually when the time is right. I'm not saying everybody's watching this, Like, man, I always wanted to do that. Get on the phone with you, I quit. Don't be smart, don't get at least open your accounts and like, get some feedback first and make sure everything's going good. Started as a sidehustle until you feel you can make it, but then make that leaps. So many people are afraid to just let go of that that rope and um, and that's what holds him back in

all areas of life. And it does because you can't if if you want to grab one of the rope in front of you, gotta grab on both hands and like, you really got to go for it to make this a huge thing. And if you got one hand on the rope behind you still like that, you're never gonna be able to commit to what you're doing in front of you. And I I had I had a tough time doing that for a little while, but then, um,

you just have to do it. And like I said, my husband helped me a lot because he's working with me too, and he's such a he's a risk taker and I'm a risk taker too. But um, when you see the only other person that could be the income for your family also saying hey, let's burn do this, and you're like okay, we're all in, You're like, okay, all right, I love that. Okay, I want to talk to you forever obviously, but I'm gonna wrap up. Leave

your light, leave inspiration. This whole thing is inspirational, but just leave what's on your mind inspirational rise right now. Besides everything you said, it's awesome. Um, I mean okay, So, because this is a podcast about influencers, UM, I will say first off that you don't have to have an Instagram account or a YouTube channel or be any sort of a public figure to be an influencer. I think that a mother can be an influencer, and a teacher can be an influencer, and a fast food worker can

be an influencer. So I think, you know, the world of being influenced by other people is an incredible thing. Like, always use your influence for good, no matter what type of influencer you are. I'll say that, um, but I will also say because I think a lot of people will be watching this that probably want answers to these questions, can I really do this? And can I make money doing something like this? And they probably have a little bug in their ear that they want to do this,

I say, go for it. Like you you have one life. You have to try the things that you want to do. And I hope that like somebody out some kind of inspiration or some kind of light or something kind of oh, maybe I can enough to like make that step, because anyone watching this can do this. Anyone watching you don't have to have a certain look you're I love it when people say that too, you're only gonna be so pretty and you're only gonna be so this and that

and this. But like people love the real stuff. Well, there's real people all over the world. Like, to me, one of my favorite people to follow and I was Ashley Graham because she has transformed what a supermodel is and everyone's like, thank god, finally, like there's other options besides what we've been spoon fed for so long. So I'll say, like that's my word of advice to anyone watching is um a like being an influencer in life and and just be kind and good to people and

sean a good light. But like, if you want to be an influencer in this type of space, you can a thousand percent. No matter who you are, no matter what you have going for you, no matter what you look like, no matter how much money you have or don't have, you can do it. Um And I say, go for it. Yeah, burn the ships, burn the ship. Freaking love it. Mallory Irvine for president. I'm voting for you. I'm totally voting for you. That was amazing. You're awesome.

I love you girl. How inspiring was that interview? I could listen to her talk all day? Seriously, she motivates me to work harder, be better. I freaking love Mallorie Urban and y'all get excited. We are still in the big middle of this Influencer series. I have so many more interviews coming your way, so get excited. We have another one next week. Peace out, y'all.