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Julie Solomon

May 16, 201847 minEp. 101
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Episode description

Julie Solomon is a seasoned, smart, driven, out of the box thinker.  She has created an empire for herself. She is a #1 Best Selling Publicist, has "The Influencer Podcast" where she shares priceless information about how to best make money and grow your brand... She is THE resource for BLOGGING/BRAND/GROWTH Strategy. Through trial and error, and her publicist background and brain, Julie has figured out how to best monetize with brand deals.  And she TEACHES YOU HOW! Her course "Pitch It Perfect" tells young Influencers how to best market themselves and make major cash, authentically. I love Julie. She has walked the walk to get to happiness in her career and her personal life. Julie has fought to find her bliss. And she shares it all on this episode and gives major insight into THE BEST BRAND GROWTH PLANS. This is the last episode in my "Influencer Series." Hope y'all loved it as much as I did!

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Transcript

Speaker 1

Carala. She's the queen of talking. He was. She's on the side, got the scoop on no one can do Caral La Carala, No one can do with caral Caroline. This is my very last episode of my Influencer series. I hope you have loved joining me on each episode as much as I have loved getting to interview these fantastic girls. I thought it was only fitting that I

would end with the expert, Julie Solomon. She offers an incredible class called Pitch It Perfect, where she teaches you how to get specific and real about your brand, how to make money. She has figured it out by her trial and error, and now she's teaching everyone who signs up for this, you've got to do it. I'm signing

up for it. She also has a podcast called The Influencer Podcast where she interviews all sorts of incredible influencers talks about all sorts of incredible stuff in the influencer world. You have to check it out. That's why I had it in with Julie, because she is the expert, and she's so much wisdom and knowledge, and she's so authentic, and she's all about being authentic. So you guys, get excited.

Here's Julie Salomon. Okay, I am here with Julie Solomon. Hi. It is so good to be here with you and just to get time with you. I miss you and I just love having this time with you today. I know you had to move away to California. You were in Nashville, girl, for a minute. You were born and raised in Nashville. Yeah, it was nice too. I was born and raised in Nashville, Um, and it was it was amazing. I loved being from there. But yeah, I moved to l A about five and a half years

ago and miss all Mrs mctribe there for sure. What have you loved about l A? Though? What is the difference between Nashville and l A? Because there's so much activity in both cities, but there's such a different vibe for both. So how would you define both now that you've lived in both? It is I mean, I mean just you know, the the very kind of common and like obvious right, Like it's l A is much larger,

it's much more expensive, Um, it's much warmer. Um so the the good and bad and ugly with all of that. But I would say there's, um, you know, the the the expansiveness to l A really does allow for for that, for that feeling and kind of more of that sense

of abundance, which is really nice. UM. And you can exactly and I think that especially for what what I do in terms of professionally, which we're going to talk about today, this is a very optimal time to be in Los Angeles just because you have a lot of um, a lot of just amazing creative people out here doing a lot of really awesome things in the online digital space, so that's amazing, um, and just you know, being able to thrive um, kind of more of a mind, body

and spirit, um overall wellness perspective. I mean, the food is amazing out here. The weather is great, so you can hike. There's a lot of outdoor activity, so that's great.

But um, you know, one of the things that it it can lack at times is that feeling of community, which Nashville has so beautifully because it is such a little big town, um, so you do kind of miss that, and because traffic is so bad and it is so expansive, you kind of don't really like leave your pocket, whereas you know, living in Nashville, you can go downtown to Franklin and forty five minutes and it's fine for the

most part. I know traffic has gotten back there too, but um but yeah, So, I mean that's kind of the gist of the differences that I've seen. But I'm a mom in l A. So I also have a really different perspective than I think I would if I was like young and single in l A. What is mom in l A? Like, let's mom? I've in like mom life is wonderful. I have a four and ahi off a little boy named Camden, who is just a gym and so fun and four is definitely by far

the most fun age. Um, you know, the first couple of years, you're you don't really know what you're doing, and you're kind of like navigating and you have this like human that you're trying to figure out. But something weird. Like it's like they wake up when they're four and they're like awesome. They're just like funny and hilarious and amazing and just so sweet. And little boys are just

permanently different. Yes, they're so delicious. You know, Like he'll just he'll say really funny things like, um, you know, I just started boys say or that he'll say really adorable things like you know, Mommy, you can never leave me because I always have you in my heart. Stop it. I think I know from sole mother had taught you. I think, I mean so much and I feel like, um, you learn something new from them and through them every day.

I think two things. I think it's taught me patience, um, which I think is just a learning um, a learning behavior that we all have to kind of adapt to as we as we grow. But for sure, and then just kind of seeing the world through his eyes is really magical. Um, just kind of the zest for life and how you know something as small as like a rock can just be like this incredible thing and it is, I mean, something so small. But you as you grow older,

you you kind of miss those little moments. So just seeing seeing the world through his eyes is really special. I love that. Okay. So also I'm sure being a career mom has you have so much knowledge just about navigating you can do everything. If you're a career mom

in l A, you're basically superwoman. I really think that's what it breaks down to, and that's you because you have a great, thriving career and I want to talk to you about how you've got to this particular point because you wrote a really detailed, real blog about how you were pursuing something that you felt was like a little it was getting closer to your passion and your calling, but it wasn't quite fully where you feel like you're calling is, and you rebranded your whole self. So how

did you get into this journey? It started with publicity, I know, and now you influence people in it's such a big way and teach people how to correctly use their platforms. Yeah. So, I mean, I think I think the beginning of it all, it's safe to say that, um,

you know, it takes a village. Like no matter where I've ever been on my path, I've always had a team of people, um or at least another person, just somebody there that I've been able to collaborate with and to really kind of help me because I don't think that it is possible to really do everything on your own, you know, so whether that's family, friendships, uh, you know,

professional career, what have you. So I appreciate what you say and and thank you, but I have to give a lot of credit to just the people that I've been able to surround myself with and I have. I haven't always had a team, but I have a team now. UM, a small team, but they're small but small but mighty um.

But you know, I think that the whole trajectory with everything that's interesting because I feel like I've always kind of been the person that has um really kind of whenever I've gotten to like a crossroads or a moment that I needed like a shift or a change, I kind of rebranded myself. So whether that was you know, um, a shift in a in a personal life for a

shift professionally, I've I've always kind of done that. And whenever I found myself in that like fear based moment um instead of just kind of quelling in that, I've always, um like just followed it and gone through and gone through it. So why did you decide to pursue that? Because that type bravery? And I was actually talking to Just Southern and aeronyms just Pain, but I have to

call her just Southern because that's our Instagram. I was talking to her and she was saying the same thing basically how she always I was never afraid to push through that fear and you have done that in so many bold ways in your lives, in your life so many times, but I feel like a lot of people hit that first big wall of fear and they're like, oh no, oh, no, retreat, retreat, when really that's we need to push through. But what what what is your

take on why so many people won't push through? And what is your suggestion on that? You know, so people say that it's fear of failure, um, but I would even go farther to say that. I think that it's a lot of times it's fear of criticism and and just fear of really, um, you know, showing up. Maybe fear of blame and and and fear of forgiveness. And I think a lot of times it's forgiveness for yourself.

I think a lot of times people will kind of stay where they are, are not pushed through those boundaries, are not really follow their dreams or step into the abundance of what they want in life because they haven't really been able to forgive either themselves or a person or some kind of obstacle along the way. So I think, yeah, I think that that that kind of is the big one for me is that I definitely have not had a perfect journey by any means that it's it's had

its moments of being really messy. When you and I met, I was married to my college sweetheart. Um, we ended up separating shortly after we got married, although we were together off and on for a really long time. UM. But I think that it took it took me kind of just forgiving myself and forgiving that process to then be able to step into a new um idea or life that I wanted for myself, which then led to like living in l A, which led to my husband now, which led to my family now, which led to new

business opportunities. And you know when I would when I left my cushiony corporate job job working at HarperCollins, like I had to kind of forgive myself that that was not my path, even though that was the path that my parents wanted for me, and kind of really like

stepping into myself and and forging my own path. So I think at the time to to really analyze your journey and like when you hit a spot that made you feel kind of uh inside, work through that, figure out why you felt that way, and then be able to step into your keep moving forward to like almost like clean your slate in a way, Is that right? Yeah, I'm kind of just like sitting with it because it's like,

you know, it's none of that's going to change. Or you know, if if if I'm not doing something that my parents wanted me to do, or that you know, something that I thought was my career path or something that I intended for myself, that doesn't mean that it's necessarily wrong or that I'm necessarily like, you know, this

horrible person because I'm not going this one direction. It just kind of is like it just is, and I think that drivings, Yeah, just trying it and sitting with it and just being okay with it and then it kind of like works itself out. So a lot of times, I think, especially you know, in my younger twenties, I would always want to hit the easy button and like

just run away. You know, I would just like fight or flight totally flight, Like I just I didn't want to deal you know, I wouldn't want to sit with it. So but it was it was those reasons that I wasn't dealing with things. I kept finding myself in these situations or in these jobs or in these relationships that

I had no business being in the first place. How did you finally decide to deal because that is the moment, Like what finally when did you be like I am gonna look this seven eyes and just move on with it. I think when I started really thinking of like what what is the alternative? You know, it's like I can even because to me, it's like you're either in You're either in abundance or scarcity. Right you can't be either in a state of joy or you're in a state

of grief. Like you can't be in both. And so to me, it's like if I'm if I'm choosing to always walk into in the path of joy and love and light and abundance, then I can't be holding onto all of this other stuff. And of course it's still there, right like fear comes up all the time. You can you can sit with it at breakfast and like not

have it by lunch, right like, it's there. But I think just identifying and and being and knowing that, just just the knowing that it's there and there's not really a control or or a way that you can muscle with that anyways. So just as long as you can kind of keep trying to move towards what is presence and what is going to bring you joy and allow you to bring your best self to the world. Um is kind of what helped me just like go for it, I think. And you just commuted to yourself, which I

love you. Just committed to you being happy with you, which I think is simple as that sounds. It is such a brave move because a lot of us are programmed not to put ourselves our passions first and not to you kind of sacrifice yourself the time. But really, you can't thrive until you have loved yourself and let yourself come into your own I feel. And you have done such a great job blossoming into this amazing human. So how did you get from being a best selling

publicist to running this incredible influencer empire? Yeah? So, um did the whole did the whole PR thing? Still do it to a certain degree. I just kind of tweaked the way I do it now. Um. I lived in New York for a while, moved back to Nashville, did it there, and then um moved to l A. And when I moved to l A, I was o MG Publicity, which is the book PR firm that my business partner bet From and I joined forces to to run and

um I moved to l A to do that. Luckily I could do it from my home as long as I had in my computer. And but when I got out here, I was kind of finding myself in this place that I found myself a lot in growing up, because I constantly moved as a child, so I would always find myself in this new place. And like, I didn't have any friends, and like, you know, I'm like, well what do I do? So I moved to l A and I'm like barefoot and pregnant baking pies and I'm like, okay, well then what do I do here?

Like who wants to hang out with a pregnant woman? Like especially, it's not true, right, but it's like so I was like, well, I need to make friends. So the easiest way at the time this was to make friends in l A was to become a blogger, because that is what everybody was doing in l A at

the time. And I knew enough, like I was savvy enough in PR and marketing to know that there are things like networking events and that sort of thing, just like living in Nashville and living in in New York, Like you're invited to that kind of stuff all the time, right, So I knew that there had to be that here, Like obviously there's going to be that for like the acting world, but that's not my world, So like there has to be that for the blogging and you know

what is now the influencer space. So I got into blogging and I started to meet other PR people that I knew that new other bloggers that sort of thing, and so I kind of started to do both. I was doing my PR stuff, which then kind of like got me in the mix of the PR people out here, and then I was doing I was had a blog and so that kind of got me in the mix of the bloggers out here. And then I'm kind of

over probably like an eighteen month span. I started doing kind of what everyone else was doing, which was this fashion lifestyle beauty blog thing, which works for a lot of people because I really do feel like that's their passion at the core, but it wasn't really what was like my passion at my cool. I totally get that, Julie. I have had that same struggle like dabbling with fashion and I'm like, I love fashion, but I don't have

a fashion for fashion. It's like, I mean I like it, I'm comin in person, I like cut glasses and I like makeup, but it's not something It's like I didn't go to fit them, Like I never had any desire

to study fashion. I don't know what text files are, nor do I whatever want to get to know totally yes, And I feel like, you know, for a lot of people who get in that either they're they're genuinely passionate about it or they're genuinely passionate passionate about becoming famous, but once they kind of realized like there's an end of the road to that, it's like where do you

kind of go? And since I didn't really fall under either of those because like just I knew that like the fame was fleeting and that wasn't really a service based path, so like that wasn't really gonna get me where I wanted to go. And then this whole lifestyle fashion thing wasn't really where my purpose lied, So that wasn't really going to get me where I wanted to go. So I was like, well, what am I really doing here?

Because that seems to be like the only two tracks the tracks these girls are taking, right, they'm like reality people, or they just become like insta famous, or you know, maybe they're really passionate about beauty and fashion and they get some like deal with a big you know, label or something to do a big collaboration. But that was kind of like the rest was just going to kind of be like a diamond dozen thing. Um. In the meantime, I started noticing that a lot of people started coming

to me for more like pr and marketing advice. They were like, you know, how do you get to go to these events? How are you pitching yourself for things? Um? Because at the same time, I started pitching myself for

brand deals as in a way to monetize it. And I started very quickly and very effectively started monetizing pretty well my blog, especially at the time because my follower reach was probably between ten and twenty thousand, and I was making like five thousand dollars a month, which, wow, how do you pitch How would you pitch yourself to

a brand? I like, that's a question so many people have. Yeah, I mean the same way that I would pitch clients when I was a publicist, you know, So it's like that that came that was like my work, That's what I did, right, So um, I started pitching myself, and I would have my friends be like, wait a second, like I have a hundred thousand followers and I'm not making that Like how is it that you have this tiny little following compared to other people, but you're able

to monetize so well. And and then that's when I realized, like you just said that people needed this information, right, like, this is how I could show up and I could really serve them far more than like wearing a cute dress and like liking to know it and like maybe making five dollars off of the dress, right like on

an right. So um, I created a online pitch course because that was going to be the most like efficient way that I could get it out to Everyone was going to be on an online platform far more than

I could. I thought about maybe doing like in person conferences and like you know, one on one mentoring, but I kept hitting that wall because I wasn't you know, there's only so much time in the day, and so if I didn't want to travel all that, right and do all of that and then like all of my time doing the one on one mentoring and I was like, wow, I could have just served like fifteen people, but I just only served three. So it was like, how could I How could I serve the greatest capacity and get

this out to people who need it the most. And so that's when I created That's why I decided to do it on the online platform because it's just the easiest way to consume the information. And I created that about two years ago, and that's called Pitch It Perfect, so that teaches bloggers and influencers how to effectively pitch themselves for brand deals. So not only do they get out of that affiliate rat race, which is what I call it, and just like that, you know, like reward

styled like to Know It. You know the girls that are literally post every single post you see on Instagram is an affiliate post. Is like this is my dress, It's so cute, it comes in five colors, it's on sale by it. Yeah. I just I got so because that used to be me and I was like, it was like nails on a talk board to me. I'm like, if I see one more girl tell me to like their photo to know it, I'm gonna bang my head against the wall because it's just it's like so unsustainable,

you just stop all together. Like to know, it dropped all together because I was like, how am I serving? I'm not serving anyone the amount of time that I have to put into this versus what I'm getting back. Like to me, it just kind of became laughable because I was like, I would pitch a brand. I would spend two hours pitching a brand and get walk in you know, seventeen hundred dollars worth of brand deals, versus spending all day creating this content for one Instagram post

and maybe making twenty five off the shirt. Totally, it was like I was like, people like, this does not make sense, but they were like, the affiliate companies want us to do that, right, So I felt like I was like brainwashed, and so I was like, this is the we bloggers are being brainwashed into thinking that this is the only way that we can, you know, make make a living. So, um, the pitching really helped. It

started helping a lot of people. Um, I've had hundreds of bloggers and influencers take the course, and I want to take your course. When how often do you offer them? You can get it online now, so it's set up. I've recorded webinars and like offered free services for that, and then it's up. It's at pitch it perfect dot net, so you can just go there and you can go in immediate access to it pitch it perfect dot net

dot net. And it's for anyone who needs. I mean, it's it really is focus towards influencers and bloggers because that's who I was. I do serve and specifically when I created it was really serving at the time. Of course, we update it pretty frequently because this industry is ever changing, so we have to kind of keep up with the times. But you know, it really is for anyone who because a lot of times people ask me, but like, well will it work for me? But I'm not a blogger,

I'm not this or I'm this type of blogger. So what I always say to people is like, if you're a human being that has to send an email to another human being, like you have to pitch anything to anyone, this will work for you. Yes, for the most part, I think for for media and for collaborations, it will work. No, can you do it and just use your Instagram profile? Do you have to have You don't have to be

a blogger. Okay, Um, you can have an Instagram, you can have a Pinterest, you can have a Twitter, any kind of any kind of online platform that you have. You have to have an online platform obviously. So how did you figure all of this out? How did you figure out how to be effective with brands on these platforms? Because I did it myself. You know, I spent I spent you know, now over ten years as a publicist

to kind of learn that end of the spectrum. And then I spent like two years as a blogger doing exactly what we just talked about to really understand that process. And then I was able to kind of use those two things together. And do you feel like with brand deals, do you only do brands that match you as a person? Yeah, now I do. I think in the beginning trial and error, we all just it's like throwing spagetti at the wall to see what's sticks, right, like, oh yeah, this dog

walking thing, I'll do that or this or that. And then at the time I think that you learn, when you really start to learn who you are as a brand and what your purposes and what your vision is and your why. Um, then you can start kind of carving out more of a strategy behind it. Um. But that's another thing. A lot of people don't know what their purposes or their vision is. How do you find your wife? Yeah, so um, that's at um. I can

tell you kind of how I've uncovered it um. But that was something that I started after, you know, kind of helping a lot of people through their pitching process. That was kind of the next question of like, now, what I'm discovering is that when you know the pitches are working, but then when they're coming back to me

to really want to do more bigger collaborations. I don't really have a brand, you know, like I just kind of a mass this following online, but like I don't know who I am or why it matters, or like how I'm trying to serve. So I've been I've been helping people kind of maneuver through that of really understanding their why, mapping out their their purpose and their vision, and then being able to put like a strategy behind it.

But I'm I'm going to be launching a new academy in the fall called the Influencer Academy NICE that's going to basically be like a master's program, like a like a like an educational program for someone who wants to become an influencer and really like an influencer with like purpose that can see staining a long term business as an influencer. So I always say it's kind of like some people go to school and spend thousands and thousands, sometimes hundreds of thousands of dollars on some kind of

education or degree that they never even use. So this is hopefully, you know, for those people who feel lost in that, giving them something that is way more manageable and cost effective and easy to retain. Um, it's gonna

be about a six week program. Um, you get access to me and my team, and there's kind of a lot of great details that go in it, but that's going to really cover a lot of the purpose and the vision, mapping that out how can one gain clarity on that, and then the strategies that you need to then grow a brand, and then you have like list building and audience growth and marketing and all of that stuff that will come in with it. So because all the pitch at perfect dot net, that will be the

Influencer Academy. So yeah, Julie Solomon dot net is my website. So we'll be having information on that very soon, but of course on Stagram, I mean I'll be I'll be sharing all the good news there, So that's an easy way to find it too. So if you're going to start your courses, say, I'm say on me actually and I would like to start your courses because I would like to start your courses. Would I start with pitch it Perfect? What? How would that? What are the options

of classes I can take? And how would you start to begin? Like just someone who is kind of like because I feel like I I'm very much getting clearer on my purposes, but I'm still a little all over the place, So I feel like your course would be ideal for someone like me. Yeah, I think that you know that the pitch course is great because for someone who's who's really wanting to learn those pitch tactics. So you know, maybe they're just starting out as a blogger influencer.

Maybe they've been doing it for a while and they plateaued. Maybe they've just been doing affiliate stuff and they want to try to like pitch brands, and maybe maybe they never even knew that they could do that, or maybe they were scared of pitching because they didn't know what

to say. That's when pitch it Perfect would be a good fit for that kind of person because it offers you get like all of the emol templates that I used to land brand deal, So it kind of takes the guesswork out of like how what to say in the email and um, you kind of see a lot of behind the scenes of how I negotiate deals so you can get higher rates and that sort of thing. So it's it's more focused on the monetization and more of the collaboration with brands. You're really cutting off the

middleman and building those relationships. So that's relationship building and monetization through pitching. Fluencer Academy is going to be more of an in depth, deep dive into someone who really has a passion and a dream and a desire to be an influencer, like for their career. Yeah, they want to be an online influencer and whatever that may look like. So that could mean, um, a blogger, that could mean a podcaster, that can mean a YouTuber, you know, just

using their online platform to grow a sustainable business. So the academy is going to deep dive and all and all of the nooks and crannies on how to exactly do that. So we start with the purpose and vision and mapping that out. Then we go into the stress ategy of like what is your actual product or service um strategy on how to get that out to the world. And then once it's out there, how do we best service it, how do we innovate it, how do we

grow our newsletter list so we can market it properly? Um, and then how do we leverage it from there? And I'm signing up, I'm signing one spot you can buy me okay, launching that in October. Actually, so um, what a useful service you're offering people. Thank you, Thank you. It's saving people so much time because they say you have the nuts and both of it, but you don't

know what you're doing. It's so much worth it's so worth it to put a little bit of an investment in with you and learn how to do it right so then you're not just spending your wheels and wasting all this time and like demoting your brand on accident. And that's kind of a lot of the reason why this evolved is because that's what happened to me, is that like I did it the hard way, which was just like figuring it out myself many years of trial

and error. Um, because something like this didn't exist. And so now that I have the knowledge and the experience and the ability to create it for other people, than why wouldn't I do that? Um? You know. I remember the first online course I ever took. I was so terrified because I was like, it's you know, it is an investment, you know. I think it was like four hundred dollars or something, which is a lot of money, and I was like, what is this Am I gonna

be able to retain this information? This thing is online? What's going on? But it was an online course that was that actually taught like how to set up your website and stuff like that, and it was the most valuable, Like I'm so glad that I took that, just and not that I set there and I like listened to

every single second. I mean with some of some of the stuff I might have already knew, so I was able to kind of take bits and pieces, but the the way that it helped curve that learning, yeah, was invaluable. I got out of that in probably three weeks what

would have taken me easily through the months. Yeah, like that alone of just to me, it was like the four dollars was well worth it learning from this person on how to properly set up my website and get going in three weeks, as opposed to me just like continuing to try to figure out which by that point I probably would have had to pay someone way more money than four to try to then like just fix it or do it or what have you. So that's the way you choose to frame it and look at it,

because you just can't. It is a chunk of money, But like you said, the investment is so worth it to put that little bit on the right front end so you can have so much access on the back end. Yeah. And but this is what I always say to It's like, look, being an entrepreneur, being being a business owner is not for everyone because the first step to being a business owner is investing in yourself. And if you are not someone who wants to invest in yourself, then you're not

serious about being a business owner. And that's the that I always say about anyone that it's like, if you're not serious us about investing in yourself, whether that is investing in equipment, whether that's investing in services, products, photography. But whatever that is for you, then like, please don't sign up for my course because you're not going to get anything out of it because you're not really ready

to show up. Yes, so I'm a firm believer and being completely honest that it's like it's not for everyone. You know, I have to really want to be an entrepreneur. Do you have to really want to be an entrepreneur? You have to be really excited. Hopefully we can curb some of that time by teaching a lot of techniques to to people as we grow in this online space. That's what helped me. So now that's what I want

to be able to do for other people. But there, you know, for the for the people that want to just kind of like graze around, you know, and like for the faint of heart, Like this is not for the sin of heart. This is these are this is like your livelihood and these are people I mean, you know, I mean, so you're you're just your entire career in the music business, like songwriting, performing, having a music career,

like innovating into other things. It is not for the people who just want to like fly into town and like hang out on music row and see what happens. Like it's a lot of flipping hard work. I don't care what industry you're in your that's all right, Okay, yeah, you're so right. I think when you commit to being an entrepreneur entrepreneur, which in essence is committing to be a creative, you are committing to a roller coaster life,

but in the best way. And you sort of have to just learn how to embrace it all because I used to fight my first few times I hit the rock bottom of the roller coaster, freaked out, panic attack, almost mental breakdown. First couple times really knocked me in

my gut, like laid me out. And then you find the lesson and then you grow, and then it actually takes you somewhere else that you wouldn't have gone, and it's like, oh my god, I can next time, I'll be able to survive better because I know what I'm

in the valley. It's gonna take me somewhere great. Absolutely, And you have to look at it too, of like, you know, by not showing up in the world and by not really stepping into what you want to do and and and not like saying I'm here, like claiming your spot because it's, like you said, having people put their feelings on you with fear of like what people are gonna say, Like it's scary to put yourself out there.

Of course it is, especially as and I love that you used I mean being and I agree with you being an influencer, being an entrepreneur. To me, that is being an artist and being a creative being, which all of us are born by God as creative beings. That's what we're put on this earth to do. And so by waking up every day and intentionally not doing that, you're only stealing from those people who need you the most.

And that is such a good point to use your how you're saying it, to use your gift as how can you serve? You use the words serve, like how can I serve? People? Like, yes, you are making this your business and you're making money off of it, but it's to serve people and to help people. And I think that's the key. You have to find your career where you can use your gifts to serve others exactly because it's always a service and not a cell at least I look at especially if it's if it's a

purposeful service. Now, of course, could you have like this easy car salesman with like the gold chains, you know, sure, But if you're really coming from a place of authenticity and of love and light and purpose and vision and all of that stuff that we were talking about. Um, even you know the songs that people write, it's like, I may be paying for that song on iTunes, but it's a service because it's doing something to my soul. It's uplifting me, it's making me happy, it's making me

want to dance, whatever that may be. If I go to a restaurant order food, I have to pay for the food, but it is it is serving my body, is nourishing my body, or it's just making me feel really good. If it's like something that's the thing. I think that it's if you look at what you do as a service instead of a sell, because that's another big reason that people are afraid to show up right because they they're afraid of that criticism of of like

looking to sales. Well, I don't want to pitch myself or I don't want to post this, or I don't want to say this, or I'm not gonna do that because people are gonna think this about me or say that I'm in this or that or what it's like what people say or think about you as none of your business. Anyway. I love that I had. It's taken me tell my mid thirties to really believe that. Sometimes I still have a hard time like living it, but I believe that with my full self now it's none

of my business. Like I know now that I'm trying to be a good person every day and if someone if you do something that upset someone and it's unintentional, you can't really worry too much about it exactly. And the way that I look at criticism, it's like if you get criticized for something even if it had no value.

I'm not talking about constructive criticism, but if someone says, like I had someone write me the other day and she was like, Hey, I love your podcast, but could you please stop saying this word in this way because it's nails on a chalk for it, But I really love what you're doing. Thanks, And you know, I just had to stop for a minute to be like, you know what, that's actually really awesome that, like, at least

I'm producing something that is worth criticizing. Amended that you know, because if something is like like rudimentary or like average or boring, I'm gonna be caring. Yeah, at least to me, it's like I want to like I think that we should always be going into it asking ourselves those questions of like, how can we create something that is worth criticizing? I love that. Heck, yes, Julie, what would you tell your twenty year old your twenties, yourself and your twenties,

what would you tell her? Um, you're having a lot of fun, keep doing that. But I just know that it's all gonna work out and be okay. I think too. I would have also told her that if if she I don't think she she could have heard it. But just to be more present, I think that I always flew by the seat of my pants, which again was a lot of fun. I got to experience a lot, but I don't remember a lot of it because I wasn't present in that moment. I relate, Julie, I relate

to that. Yea, So just really being in that in that moment of just appreciating and the gratitude of just the joys of I mean, twenties are insane because we're insane. It's like we're it's like we're toddlers in a way, you know, like we're in the world. You're like toddlers that can take care of themselves exactly kind of you know, you won't hopefully die your own toddlers. So interesting time, but it's it's such a beautiful time because you have

no responsibility other than yourself. You you know, you can, you can fly by the seat of your pants and enjoy life and see your friends all of the time and just do so much. So I think that I would say, you know, keep doing that because you're you're really good at that. Keep living life. But just be be more present in the moment and and when you know, yeah, just be more present with people. I think too, what has your thirty year old self taken away from this

decade so far? Presence for sure, patients, I think a child would do that to you. Um, and just I think gratitude, you know, I think that I've I've always been a glass half full person anyways, so that's probably innately in me. But really taking a moment to sit back and be just grateful just for the little things, I mean, as simple as like my breath my heart beating, and I don't have to do anything for it to.

Like the garbage man taking my trash every week too, you know, my dogs still being here at twelve years old and being so cute and fluffy that I get to walk every day just seeing those moments as as gratitudes instead of just like you know, the trashman's loud, uh, the dog's barking, you know, just trying to come from more of a place of of just joy. How did you teach yourself to do that? Because a lot of people never learned that lesson of therapy helps. Everything is wonderful.

Therapy is amazing. I think that I think that that should be actually something that the government pays for that every human being. I totally agree, before they put you on all the different medications, not that I don't think people should have medications, but before they put you straight on a pilly, you you to go to six monther therapy. I think every week, yes, just and it feels good

just to just to give yourself. What I love about therapy or that idea of therapy is it it gives you a space, like a safe space to really think and feel for yourself or to just start learning and you can just say it as ugly as it is and as terrible, as jacked up as it is in your brain. You can say it out loud and someone has the resources to help you organize it. Yeah. So I mean it's like we're all messy, So just being able to to sit in that messiness in a safe

space is great. So I think, um, you know, I've had a lot of great mentors and um in my late twenties and early thirties, like I I you know, I would do therapy. I started reading a lot of amazing books and I really started you know, one of my intentions a few years ago was was to find people like that, Like I want to find mentors and thought leaders and people who are really going to help me get to that next space. So I sent that

out to the universe and and I received it. So I have have an amazing life coach and energy healer out here named Nicolas Salter that I go to for a lot of my stuff. And I did a lot of work with her about four years ago, and she really The work that I did with her kind of

like like put all of this stuff into motion. It was kind of when I was like at one of those like you know, rock bottom places where I was like, I don't know what's going on with my life and I thought I had it figured out, and like now I'm this mom and I don't know what's what? You know what is life? And you kind of shifted things for me. And then, um, I read a lot of books, you know, like a course in Miracles is one that's amazing.

It's it's kind of like a Bible. So if that's too much for people, you can read a course and Miracles made Easy by Alan Cohen. That's amazing. Um, let's see. Um. Maria Shriver is incredible. I love just she has something called the Sunday Paper. If you subscribe to her newsletter, you get it every Sunday morning in your inbox and it's just like magic to your heart. I listened to a lot of podcasts so like Super Soul Sunday, a lot of super Souls. My faith, it's she's the best.

Obra is touched by God, like, thank God we have over on this world right, thank you. Maryan Williamson is amazing. She's you know, an o G but great. So I do I just I try to read a lot so I wish I could surround myself even more so with just amazing people at all times. But you know, it's not enough time in the day, enough time of the day, But yeah, I do. I try to just really find awesome people to learn from, whether that's in person or

just online or through books. Julie, So you're a constant seeker, You're a constant grower. You are serving people with your own gifts. You're taking the time to self discover and better yourself, which in turn is bettering all of us

who get to know you and experience your wisdom. So I am so appreciative that you join me and shared all of this with me today because I feel like you are such a great example um influencing, but being an authentic influencer while awesome, having all of your soul there too, which I think is such a crucial point to being a great influencer. So I'm just so thrilled you join me. I always like to leave with one thing, and this whole interview has been inspiring, but I always

like to leave leave your life. So just basically, if you had, if you the Julie Solomon message that you're wanting to speak loud and proud to everyone, especially maybe younger people who are trying to find themselves, get involved with their career. Whatever, What do you want to say

to these young seekers or these people out there? What would your big message be if you could leave one, I would say that, you know, purposeful influence because we all influence, right, I mean throughout the our days, right, all day long, we're influencing or we're being influenced right, either by someone or something. So I think that a purposeful influence is a decision that we make um And you know, you could always ask yourself in those moments of like does this bring more joy into the world

or does this diminish joy in the world? And the world can be within you, because I think a lot of times that fear will get in the way. So when we start with the with those limiting beliefs and that kind of stuff, just stopping and saying like is this bringing more joy into my world? Or is this diminishing more joy in my world? And then from there you can choose the path that you want to take. I love that to say you have no path? What do you start with? Just what you're curious about? Yeah?

What lights you up, who inspires you? I think that, um, Glenn and Doyle Melton says, and it's resonated with me. She goes, tell me who you're envious of, and I'll tell you what you should be doing, And tell me what breaks your heart, and I'll tell you who should be serving Hi, I mean chill. So those are the two questions that and I go back to that all of the time because it's so true that, like, tell me who you're envious of? Because she always that she could.

She hated reading books, like she didn't want to look at it. A new author would write something and she would be like, but it's because she wanted to be doing that. So use your envious positive It's like positive envy because you're like, I love this, I want to do Okay, So who are you envious of? Um? You know, at this moment, I would probably say people that I've gotten actually into my community. I think that my my mastermind.

I'm in a mastermind, um, which is it's it's like a it's a group of ten female entrepreneurs were with each other all year. We kind of like it when we're led by this one, by our mastermind leader. I know it kind of sounds really our mastermind leader. I'm not a mind leader led by Melissa. And then there's there's ten of us that kind of like support each other throughout the year. So I think that I'm probably envious of all of them to some degree, but in

a good way. They're inspiring because they were so inspiring and I'll see something and I'm like, oh, that's such a good idea. Okay, oh oh oh, So I think everyone in my mastermind group, I'm so happily envia SUV and I love them. How great to be in a group that you are so inspired by? Yeah, it's pretty special. It's pretty amazing. Melissa Griffin is our mastermind leader. She um is an incredible, incredible woman. Super envias of her, super inspired by her. UM breaks your heart, um Cash,

you know, a literacy breaks my heart. Uh, anything relating to poverty and children break my heart, especially you know, I came. I was born in a really small town in middle Tennessee where it's like I think it's like the community is illiterate. Um. Most of them have like a second grade reading level, very low income, UM, and they're just kind of stuck. So that breaks my heart. So I know I need to do something there. I'm kind of working towards that with something philanthropically UM to

to serve that community I came from UM. That definitely breaks my heart. So, Julie, you're amazing. So you're you're such a good person. Like I been talking to you and being with you, I love love being in your energy because you are so good. And by good I mean you're just striving for good things in all areas of your life for people, and it's so wonderful to be around that goodness. Thank you. It's wonderful to receive your goodness too, it's right back at you. It's just

reflecting what's already there for you. Well, I can't wait to take your class. Literally, I'm going to sign up because I need to figure out how to pitch myself. I'm I'm just not learning how to make money on all my stuff. I'm like, gosh, canl You're such a no no counting You're you are growing gracefully into your business. You're learning every day. You're learning every day, learning every day. But thank you so much for your services. Thank you so much for chatting at me. This is the end

of the Influencer series. Julie, you are my final one. You guys, that wraps up the End Fluncer series. I hope you loved it as much as I did. I learned so much from every single girl. I really did. I learned so much about all of this. It's a wild world out there, so I'm so grateful that these girls came on here and shared all of their knowledge with me and with y'all. And just make sure you follow all of them to keep up with them, because they are on the cutting edge and they know what's

going on. So that wraps my Influencer series. I hope you loved it, and I will be back to you with more podcasts with more exciting guests coming your way next week. See then, Bye,

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