Live Focus Groups now Virtual- How to conduct effectively.
Apr 03, 2020•26 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
- Use multiple, representative samples of screened participants
- Multiple groups allow generalization and greater confidence in patterns
- Objective, behavioral scientist moderates focus group
- Conducted in from the comfort of participant’s home
- Simulates live discussion among participants
- Examine how individuals affect others’ expression of emotions and verbal responses
- Records each participant’s facial expressions for offline analysis
- Records text of each participant’s speech for offline analysis
- Multiple channels of data
- Survey responses
- Facial expressions of emotion
- Linguistic analysis of speech to reveal more dimensions of personality
Learn more about live focus groups.
For the best experience, listen in Metacast app for iOS or Android