Episode #24, High Desert Orchids with Kelly McCracken

Today we revisit with Kelly McCracken of High Desert Orchids who was on the podcast several months ago when she was launching her online plant business. We talk about the evolution of her business, her very unique strategy she is using on facebook, and how she is successfully engaging and educating her customer via facebook groups and weekly live streams of her unique orchid plants. If you are interested in online marketing of your hobby and turning it into a successful business, you will be inspired by Kelly’s story. Since we are both the admins of our own facebook groups, we talk about our theories about the facebook algorithms too. Have a listen If you are interested in the geekier side of orchid collecting, random facts about orchids, the types of people who collect orchids, the complex world of hybridizing them, the details about the vast quantities of very diverse orchids all over the world, and an update on the orchid industry that has been crushed by the erupting Hawaiian volcano. Make sure to join Kelly’s awesome facebook group, High Desert Orchids - Orchids for Sale on facebook, and listen to dynamic and fun live stream every Thursday night.