Episode #19, SmartPlant App, CEO Interview, Connecting People with Plants

On this episode, we meet Bert Wahlen, CEO of Smartplant, a company empowering and capturing the next generation of plant lovers. They just launched their new app after years of research and expanding on their mission. They are using demographics data to transform the garden industry from a confusing, overwhelming, a sometimes stale and unwelcoming industry, into a fun and approachable one, in the language that millennials understand, data and technology. SmartPlant is increasing connection between people and their plants and empowering the next generation of plant hobbyists so that the next generation of consumers will be engaged in gardening.