0739 – Political Ad Voiceover Styles

2023.01.09 – 0739 – Political Ad Voiceover Styles

Like most advertising where the style of such campaigns was once very ‘announcery’, both of these content styles are now much more conversational, contemporary and authentic, inspiring and upbeat or authoritative and direct. And your accent is likely to be from the community (say Maine or rural Mississippi) and the demographic (Floridian Spanish, 18–24-year-olds, stay-home mums, over 75s), to whom the ad is targeted. In some ads, such as introducing the candidate to the electorate, the voice should usually reflect the tone and attitude of that candidate: smooth and experienced for an older and more knowledgeable nominee, a more youthful sound to reflect the youth of someone else standing.

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