0721 – Explainer and Training Video Narration

2022.12.22 – 0721 – Explainer and Training Video Narration

Explainer videos by their definition are structured in the classic problem > solution style, often featuring the owner of the business or a member of staff (or an actor appearing to be a member of staff!) and 30-120 seconds. Like all of these e-learning formats, you have to sound as though you understand and care about the problem and the product, but you don’t need to ‘sell’ anything as you might have to in a commercial as the audience is already interested in what you’re telling them – they have usually sought out the information. Your voice style will be one of a trusted guide, friendly and knowledgeable and talking one-to-one, as most of these videos will be watched alone.

Training videos are more content rich with information and instructions for colleagues or clients, who may be paying to watch a tutorial. You will need to sound knowledgeable (who’s going to take advice from someone who sounds unsure?), so that means making sure that intonation and pronunciation are spot on. Projection is minimal, again people will likely be watching this by themselves with headphones on so won’t want to be shouted at. And take your time: by sheer definition, this is new information so tread a careful line between giving people time to take it all in, and not being patronising. That will be affected of course by the content and the context. Brand new information on school exam courses may have to be at a slower pace than new drug protocols for senior anaesthetists. Having said that, as we saw earlier, you can afford to slow down on the new and important phrases and speed up on the old and ‘already known’ content.

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