0497 – The Lead In – Working Example

2022.05.12 – 0497 – The Lead In – Working Example

SCRIPT:

“I’m fed up. Another Christmas lunch on the way battling with my worn-out kitchen. Stuck drawers, crammed cupboards and simply not enough surfaces. I’m heading to Kittyhawk Kitchens. They have an in -house design and fitting team, to advise and help every step of the way to your new dream kitchen. From their house to yours, Kittyhawk Kitchens. They soar above the rest.”

So faced with that script, build in the imagined prompts for you to naturally reply to:

·        Are you OK? > I’m fed up.

·        Why’s that? > Another Christmas lunch on the way battling with my worn-out kitchen.

·        Really? What’s wrong with it? > Stuck drawers, crammed cupboards and simply not enough surfaces.

·        So, what’re you gonna do? > That’s why I’m heading to Kittyhawk Kitchens.

·        Why there? > They have an in -house design and fitting team, t o advise and help every step of the way to your new dream kitchen. From their house to yours, Kittyhawk Kitchens. They soar above the rest.

Lead-ins give you something to organically react to, to create an authentic atmosphere, and the situation for you to deliver your first line off from.

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