Today we’re talking with Phil Strazzulla, CEO and Founder of the recruitment marketing company, Next Wave Hire, and creator of the YouTube series “Whiteboard Wednesdays” . Firstly, if you haven’t watched Whiteboard Wednesdays, you should. Whiteboard Wednesdays started as a New Year’s Resolution and became a hit for viewers with over 252,475 watches. Stemming from conversations that Phil has had with recruiters, HR departments, and other business minds, he spends 2 minutes in front of a whiteboar...
Nov 29, 2018•50 min•Season 1Ep. 6
Today, we’re talking with a man who was pronounced dead at birth, diagnosed as retarded by his guidance counselor, and never spoke a word until he was 6 years old. Additionally, he had a documentary made about him in in 2007 called “Music Within”. Our guest this week, Richard Pimentel, has overcome tremendous odds and Keith and I are honored to have him on our show. A disability rights advocate and public speaker, Richard was born and raised in Portland, Oregon. Pronounced dead at birth, his mot...
Nov 23, 2018•50 min•Season 1Ep. 5
Is AI something that could be utilized in the recruitment process without eliminating the need for the human element in HR? This week, Keith and I cover this topic during a great conversation with our guest, Robby Gulri, CMO of Engage Talent , an AI-assisted recruitment support company. With the recruitment process going through a technology metamorphosis, AI has found its place in the echelon of the biggest players and change makers in business tech. Robby describes Engage Talent as “Recruitmen...
Nov 01, 2018•51 min•Season 1Ep. 4
This week’s podcast features our guest Janine Woodworth, Director of Strategic Services at Jobvite. Janine, Keith, and I had a fast-paced conversation about the current state of talent acquisition, why corporations are failing at it, and how to ensure that you don’t. With unemployment rates at their lowest since 1969, a staggering 3.7% (2% if you’re a college graduate), competition between companies to hire the best talent is extremely high, and the time of candidates begging for jobs (aka the r...
Oct 26, 2018•50 min•Season 1Ep. 3
This week on The Geeks Geezers and Googlization Show we’re talking about the #MeToo movement and its effects on the culture of HR as we know it. Rebecca Weaver and Nickolett Hocking from HR Uprise lead us in an eye-opening discussion regarding “disruptive HR”, the #MeToo movement, and how Human Resource departments wield so much more power than they realize. In the wake of #MeToo and the conversations it has stirred up within the past year, Rebecca and Nickolett wondered why they were seeing so ...
Oct 18, 2018•50 min•Season 1Ep. 2
On this episode of The Geeks Geezers and Googlization Show, we’re talking with the Editor-in-Chief of Entrepreneur Magazine, Jason Feifer. Keith, Jason, and I dive deep into the resentment that each generation seems to have for the next. If you’re curious to hear Jason’s thoughts on this topic, you’ll love this episode. We get down to brass tacks quickly. First, Jason invited us to take a look at the history of innovation and how each new thing introduced through the generations was met with res...
Oct 10, 2018•50 min•Season 1Ep. 1
Join me on BeTheTalk, a 7 day a week podcast, where Nathan Eckel chats with me about my journey to and from my TEDx talk, living in a VUCA world. Ira S Wolfe is a “Millennial trapped in a Baby Boomer body.” He’s known for his fierce passion for embracing exponential change and his commitment to understanding its impact on people, jobs, and work. Ira is an accomplished speaker/author and President of Success Performance Solutions . His latest book is Recruiting in the Age of Googlization: When th...
Jun 27, 2018•19 min•Season 1Ep. 14
Is HR on the fast track to irrelevance or what will it take for HR to finally get a “seat at the table?” Those are just a few of the critical questions discussed in this episode of Geeks, Geezers, and Googlization. My guest is Ed Krow, partner and co-founder of TurboExecs and 25 year “veteran” of HR. This episode was prompted by two separate but almost simultaneous experiences shared by me (Ira S Wolfe) and Ed. When presenting my keynote at a regional SHRM meeting, I noticed something odd. I was...
May 26, 2018•29 min•Season 1Ep. 23
True or False? There is a brewing technological storm threatening to eliminate hundreds of jobs and leave millions of workers without a paycheck. Listen to this podcast when futurists John McElligott and Ira S Wolfe discuss why robots, artificial intelligence, Internet of Things (IoT), and other advanced technologies probably won't destroy occupations and jobs as quickly as many experts forecast. But exponential technologies will certainly disrupt and change how work gets done. You might find th...
Apr 29, 2018•28 min•Season 1Ep. 22
This podcast is the second in a 2-part series. You can listen to the 1st podcast here. For decades, posting a job opening was a relatively simple task. All a recruiter had to do was share the job description across the appropriate channels and candidates came pouring in. Today, the competition for talent is fierce and writing content to advertise a job opening requires a lot more finesse. An effective job post attracts a high volume of high caliber candidates that actually click to apply to the ...
Mar 20, 2018•6 min•Season 1Ep. 21
Business Builders Show host Marty Wolff interviews Ira S. Wolfe, author of this great new book Recruiting in the Age of Googlization: When The Shift Hits Your Plan. The Business Builders Show with Marty Wolff is proud to bring you this interview on www.c-suiteradio.com Ira was one of the FIRST and most outspoken leaders to talk about job and skill changes nearly twenty years ago. And he remains an expert in this field as you will hear in the interview and see in his book. To schedule more interv...
Mar 18, 2018•24 min•Season 1Ep. 20
Google receives 300 million job-related search requests each month, which makes up nearly 30 percent of all Google searches. Unfortunately, for many organizations, there's often a significant disconnect between how job seekers search for opportunities and how recruiters post jobs. Consequently, it's all too easy for a job posting to evaporate into cyberspace and become an invisible blip in a sea of information, even with seven out of every 10 (or more) job searches starting online . Using SEM an...
Mar 17, 2018•7 min•Season 1Ep. 19
"Shift or die. It's that simple." These are the opening words of the new best seller Recruiting in the Age of Googlization. Author Ira S Wolfe explains how most people don't think big enough and how many executives, business owners, and individuals tune out what's happening and underestimate the disruption that exponential change causes. He even cites how legendary American business magnate and investor Warren Buffet admitted he was caught flat-footed by the transformative powers of Amazon. Whil...
Mar 07, 2018•19 min•Season 1Ep. 18
“Is this year going to be more challenged than last year” when it comes to talent acquisition. "Yes" is the nearly unanimous answer! Consequently, recruiters and HR are scrambling to chase top talent. Unfortunately traditional recruitment practices that just aren’t working anymore. One underutilized but massively successful solution is video which might explain its explosion of popularity in every marketing strategy except … you guessed it: HR! My guest for this episode is Abby Cheesman, co-foun...
Jan 27, 2018•21 min•Season 1Ep. 17
Recruiting top talent in 2018 - from the production floor to the C-Suite - will be more competitive than ever. To reach and engage qualified candidates, organizations must stand out. And no matter how creative the text-based job posting, text is still text and it pales in comparison to the power of video. For example, video is watched and shared 1200% more than text and images. The impact of video in search engine rankings is 50X greater than text and video. How can recruiters and HR take advant...
Dec 15, 2017•19 min•Season 1Ep. 16
Sociology professor Tony Campolo said, “I am convinced we don’t live in a generation of bad kids. We live in a generation of kids who know too much too soon.” From an intellectual perspective, Millennials today have been exposed to so much more than Gen X and Baby Boomers at the same age. They’ve consumed information on everything from cyberspace to sexual techniques before they graduate from middle school. Everything is coming at them sooner. [1] On the other hand, many believe that emotional m...
Apr 15, 2017•18 min•Season 1Ep. 15
A Baby Boomer walks into a room and finds 3 smart, hard-working Millennials sitting at a table. That’s it. There is no joke. Sparks didn’t fly. Attitudes didn’t clash. The Millennials didn’t ask to be CEO tomorrow. Ironically, these 3 twenty-something start-up entrepreneurs “hired” Baby Boomer Jon Carson, more than 3 ½ decades older and 2 generations removed, to be CollegeVine ’s first chief executive officer. Scenes like this - Baby Boomers and Millennials getting along - happen every day and a...
Feb 14, 2017•30 min•Season 1Ep. 14
In these VUCA (Volatile-Uncertain-Complex-Ambiguous) times, what’s next seems to be top of everyone’s mind these days from the coffee shop to the board room. So it seemed pretty obvious that when Dr. Liz Alexander and Geeks Geezers and Googlization host and TEDx Speaker Ira S Wolfe got together to discuss the future of work that what’s next in leadership would kick off the conversation. Here are 3 take-aways from this podcast. The Ambiguity of Leadership Did you ever wonder why most descriptions...
Jan 28, 2017•21 min•Season 1Ep. 13
Purpose, vision, and mission often get bantered about in board rooms as if the words held magical powers. They don't. It's the passion and action behind those words that matter. During this podcast, my friend and colleague John Dame didn’t waste any time tackling one of the biggest concerns we hear from executives and small business owners when we ask “what is the purpose of your business.” The reaction we get suggests we are asking some sort of trick question like who's buried in Grant's tomb? ...
Dec 27, 2016•39 min•Season 1Ep. 12
What does the future of work look like was the focus of a recent interview I had with Rick Anthony on his Entrepreneurs Network Radio show. Like most of our conversations, we started off with a discussion about the multi-generational workforce. And like we do so often it led off with a discussion of the Baby Boomers and Millennials. Rick started with, “What is the major shift you see occurring right now and where is it headed?” I’m not sure Rick got the answer he was expecting. Here’s an edited ...
Dec 04, 2016•19 min•Season 1Ep. 11
Whether you believe that change is going to impact your business 2 years, 5 years, or 10 years from now, Ira S Wolfe has some breaking news. There is something extraordinary happening. And many of us haven’t noticed. We go about our business as usual while the environment in which we operate is volatile, uncertain, complex, and ambiguous. Whatever time frame you believe you have to adapt… cut reduce it by half. The future is happening much faster on a greater scale than ever before. That was his...
Sep 26, 2016•35 min•Season 1Ep. 10
Talent management is in a “state of confusion.” Those were the words of Mike Haberman , a long term friend and colleague of mine. I respect Mike a lot and scheduled him for a very long overdue interview. One reason organizations struggle to attract and retain talent is that no one seems to be able to agree on the definition of talent. And if you can't identify it, how can you manage it? During this brief interview we covered a lot of territory from the current state of talent management to the b...
Aug 28, 2016•27 min•Season 1Ep. 9
DISC is one of the most popular assessment tools on the planet. Millions of people complete the assessment each year. And still it's often misunderstood and misused. Many participants in training and coaching describe their experience as "fun" and "informative" but then fail to apply its diverse and universal approach toward communicating with others. During this podcast DISC experts Ira S Wolfe and Jennifer Zamecki discuss "what is DISC" and how it can be used to build better teams, increase em...
Jun 24, 2016•31 min•Season 1Ep. 8
Bashing Millennials has become a national pastime. Older generations watch and wonder who invaded the souls of nearly 80 million American youth...along with hundreds of millions worldwide. As Rick Anthony from The Anthony Group shares in this podcast, “{management seems to fear] the Millennials, almost like they are aliens who have come from another planet.” Millennial James Goodnow , an attorney with Fennemore Craig and the youngest partner to ever be selected for its management team, takes a s...
May 31, 2016•13 min•Season 1Ep. 7
Most everyone recognizes that technology is changing the way we work and the pace of change is accelerating ...except when it comes to how companies recruit and hire employees. It seems that many companies are sitting back and expecting change to stand still until they have the time and feel the urge to react. Unfortunately that's never happened...and likely never will. Many businesses are getting trampled when it comes to recruiting, especially Millennials. The disconnect between new technology...
May 24, 2016•3 min•Season 1Ep. 6
85 percent of Americans ages 18-29 (Millennials) are smartphone owners . For many of them, the recruiting pitch lobbed to Millennials is so far outside the strike zone, the candidates just step back and vanish. If your company wants to be reach Millennials, it’s essential that you walk in the shoes of a young job candidate. In recruiting speak…If you want to attract young top talent, it's crucial to optimize your career site and join the Millennial world of mobile. This podcast is a 3 1/2 minute...
May 23, 2016•3 min•Season 1Ep. 5
Bashing Millennials has become a national pastime. Described as narcissistic, immature, trophy kid slackers, this generation (born between 1980 and 1996) has become the "alien" generation. Other generations watch and wonder who snatched the life and soul out of nearly 80 million American youth...and hundreds of millions worldwide. If only these labels were true. For sure, the stereotypes stick for many Millennials. But as this podcast of an article published by Millennial and hiring expert Ira S...
May 22, 2016•5 min•Season 1Ep. 4
Truth be told, the cost of a bad hire induces widespread collateral damage — like spending $100 bills to earn pennies. When you consider that a toxic employee has a negative impact on both coworkers and customers, the costs skyrocket. According to a recent Cornerstone report, bad hires make their teammates 54 percent more likely to quit and can cost organizations up to three times more in hiring fees. Instead of leading, managing and delivering excellent customer service, bad hires force manager...
May 15, 2016•9 min•Season 1Ep. 3
“This [interview] is a clinic for small business owners and HR.” Those were the words used by Business Builder Show hosts Marty Wolff and Kerry Kearney to describe this interview with Success Performance Solutions President and author Ira S Wolfe. zyou might be asking what is Recrooglization? The word was coined by Ira Wolfe to describe the current state of recruiting. It’s simple – it’s the practice of blending the art of recruiting with the science of Google. What does Google have to do with r...
May 15, 2016•39 min•Season 1Ep. 2
Until recently emotional intelligence was largely ignored or dismissed. But with volatility, uncertainty, complexity,and ambiguity confronting us on a daily basis, past experience and education is often not enough to achieve and thrive in today's hyper-competitive business environment. Many studies have confirmed that the difference between top performers (especially at the executive and management level) and mediocre ones is emotional intelligence. During this podcast, Ira S Wolfe interviews em...
May 12, 2016•29 min•Season 1Ep. 1
