S4: E03 - Matt Cook uses digital strategy and innovation to drive growth

Matt Cook, an accomplished, award-winning sales and inbound marketing leader and expert in all aspects of business development, joins us on the Leaders Series this week! We discuss with Matt how the success of a business can be largely based on sound business processes, using digital and innovation to drive growth, and how to scale up a business in a way that will guarantee positive results. Matt also shares his experience breaking into the relatively new industry such as cannabis in the US and how to use data to make the right decisions.

Matthew Cook is a serial entrepreneur and has over 25 years of sales and management experience in inbound sales and marketing and recruitment. As the founder of SalesForce Search & SalesHub, he has helped small, medium and Fortune 500 companies (Such as Apple, Johnson & Johnson and IBM) recruit, train and get the most out of their sales teams. In short, his career has been focused on helping companies grow revenue.