What the Fluff is Marshmallow Creme?

If you’re not from New England, you may never have heard of Fluff, or its legendary sandwich-based incarnation, the Fluffernutter. The sticky sweet marshmallow creme was invented exactly one hundred years ago in Somerville, Massachusetts—at the time, the Silicon Valley of candy innovation. To celebrate, we’re diving into the history of the disruptive technologies that led to Fluff’s rise, as well as the secret behind its soft yet sturdy consistency. It’s a story that involves Howard Stern, Fanny Farmer, and the fabulously named Archibald Query—so listen in and join this festival of fluff!

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