IDFA Loss: Real Data & Real Talk

We talk about real-world data and the implications of IDFA deprecation.

Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening.

More specifically we will discuss:

#1. Real world data and impact of IDFA Deprecation

#2. Specific changes to how we do UA and Marketing based on the effects of IDFA Deprecation

#3. Implications to product and monetization design

#4. Who are likely winners & losers from these changes?

SPEAKERS:

1. Brian Bowman, CEO of Consumer Acquisition:

2. Matej Lancaric, Independent UA & Marketing Consultant:

3. Warren Woodward, Co-founder and Chief Growth Officer at Upptic

Overview: 

0:00 Intro 

2:15 Games Impact: Real Data 

12:02 Winners, Models, Supercell 

16:47 Algo Instability, Lookalikes  

20:43 Google Performance 

23:35 Unity Perf Explained 

26:20 ROAS Loss 

30:05 Specific Marketing Changes 

36:43 SKAdnetwork Conversion Value 

43:17 Creative Testing on iOS 

44:43 Reactivation Campaigns  

46:13 Strategic Maneuvering 

48:56 CPG Marketing 

53:20 Product Implications 

56:42 Winners & Losers