Garena Free Fire: Secrets to Success and Analyzing The Fall

GameMakers

Jul 15, 2022•1 hr 2 min

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Episode description

Mobile free-to-play game design experts from Naavik - Thomas Baker (former lead game designer at Electronic Arts and lead on Real Racing 3) and Eva Grillova (former game designer from Wooga and SocialPoint) - have written a super in-depth analysis on Garena Free Fire.

Find out how Free Fire was able to achieve success to become the world's most downloaded shooter game of all time! Further, why has Free Fire dropped by over 30% since last year? What are the big risks and opportunities ahead for the game?

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OUTLINE:

0:00 Intro

2:11 Secrets to Success

7:55 SEA Organization

11:45 Localization Focus