F2P Game Startups: Keep Going or Tap Out? ft. Michael Martinez (CEO of FunCraft)

OUTLINE:

0:00 Intro 

0:33 The "brutal" game dev environment  

2:11 Current market environment vs. before 

3:50 More about Funcraft and the business situation 

8:15 Funcraft's biggest challenge 

9:40 How do you determine what game to make? 

11:52 Biggest lessons and challenges of startups vs. big companies to achieve success 

14:54 Challenge of new game dev from big companies 

17:20 Lessons for mobile gaming startups in current market environment 

19:50 Focus vs. "don't bet the farm" 

22:12 Keep going or do you tap out? When to pivot or quit? 

26:55 The benefit of just being alive 

28:20 Current primary challenges 

31:45 Thoughts around selling your company  

34:10 Advice to new entrepreneurs in F2P gaming 

36:30 Thoughts on current marketing challenges 

39:40 Future trends and opportunities 

41:50 Final thoughts on state of market and overall market outlook 

43:05 How to reach Michael

👇 EPISODE LINKS:

- Michael Martinez, CEO of Funcraft: https://www.linkedin.com/in/martinezmichaelj/

- FunCraft: https://www.funcraft.com/

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