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Gain Traction

The Gain Traction Podcast features top tire and auto repair professionals, shop owners, industry executives, and thought leaders.
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Episodes

Optimizing Performance by Committing to Staff Development With Charles Mesones of Cook’s Tire & Service

Charles Mesones, Partner at Cook's Tire & Service, has been a dedicated professional in the tire and auto repair Industry for over 25 years, following in the footsteps of his father who managed a competing company during the 1980s. Charles' journey began as a teenager, working under his father's guidance, where he learned valuable life and business lessons. Today, Charles proudly continues the family tradition, with his eldest son excelling as a service advisor and his middle son voluntarily...

Nov 29, 202328 minEp. 110

Using Technology To Establish Customer Trust With Keegan Wentz, President of McMahon Tech Center

Keegan Wentz is the President of McMahon's Automotive Technology Center, a family-owned service and repair shop based in Fort Wayne, Indiana. His vision and dedication have transformed the company into a pioneering institution for automotive technician training and career development. Under his leadership, McMahon’s has implemented a comprehensive training program that not only imparts technical skills but also focuses on professionalism and ethics. An ASE Master Tech with a rich background in t...

Nov 22, 202325 minEp. 109

Camaraderie and Passion on Full Display at the 2023 SEMA Trade Show With Mike Edge of Tread Partners

Don Detore is the Editor of Tire Business , an industry trade magazine published by Crain Communications, and has over 35 years of journalism experience. Geoff Doster is the President of Linglong Tires, spearheading the brand’s North American growth initiatives. George Kingman is the Founder of Advanced Shop Leadership, a group of consultants focused on improving financials, team culture, training, customer experience, and operational excellence. Greg Draper is in charge of purchasing at Dunlap ...

Nov 10, 202326 minEp. 108

Recognizing the Good and Fixing the Bad With Randy O’Connor of Dealer to Dealer Development Group

Randy O'Connor is the Owner of Dealer to Dealer (D2D) Development Group, which offers financial and operational consulting for the independent tire and auto service market in North America. The company's primary offering is a business growth strategy rooted in peer-to-peer networks, specifically the 20 Group format. Randy's strength lies in strategic analysis and process improvement. Drawing from varied roles across diverse industries, he's distinguished himself as an adept operator, crafting lo...

Nov 08, 202332 minEp. 107

Reacting to Changes in the Marketplace With Michael Chung of Auto Care Association

Michael Chung is the Senior Director of Market Intelligence at Auto Care Association, where he spearheads market research initiatives for the automotive aftermarket sector. He plays a pivotal role in keeping industry members informed about market trends, primarily through monthly content, the promotion of a comprehensive industry data platform, and the publication of an annual factbook. Before joining the association, Michael co-led a market research consultancy, focusing on client relationships...

Nov 01, 202335 minEp. 106

The Importance of Trust From Tire Dealers and Customers With Cody Lang of Tire Solutions

Cody Lang is Vice President of Sales at Tire Solutions. He embarked on his journey in the tire industry from a young age, inspired by his father's passion for the trade. From playful childhood memories of "playing tire store" with Matchbox cars to overcoming challenges as a young salesperson in a seasoned industry, Cody’s dedication is evident. His proudest achievement is contributing to the growth of Tire Solutions, a startup that began in 2010 with only five employees and has since flourished,...

Oct 25, 202326 minEp. 105

The Value of a Long-Term Exit Strategy With Giorgio Andonian of FOCUS Investment Banking

Giorgio Andonian is the Managing Director at FOCUS Investment Banking. Since joining the company in 2019, he has been instrumental in guiding mergers, acquisitions, recapitalizations, and capital raises for middle-market businesses in the Consumer and Automotive Aftermarket sectors. Prior to FOCUS, Giorgio served as vice president of 55 Inc. in Southern California and has held other roles in the tire industry spanning finance, operations, and supply chain management. He holds a MBA from Pepperdi...

Oct 18, 202326 minEp. 104

A Reporter’s Journey From Covering Sports to Tires With Don Detore of Tire Business

Don Detore is the Editor of Tire Business , an industry trade magazine published by Crain Communications. Before this, he began his tenure at Rubber & Plastics News in March 2013 as a copy editor and was later promoted to managing editor. With over 35 years in journalism, Don has held significant roles at The Repository in Canton, including sports editor, managing editor, and executive editor. He holds a bachelor's degree in communication arts from Walsh University. In this episode… When you...

Oct 11, 202332 minEp. 103

Truth and Transparency in the Tire Industry With Frank Frattale of Trimax Tire-Maxon International

Frank Frattale is the Director of Sales at Trimax Tire-Maxon International. With a rich history in the automotive industry, Frank has honed his skills in management, account management, sales, strategic planning, and business development. He is an accomplished sales professional, having previously worked for Fury Tires, NAMA Tires Inc. and NEXEN TIRE. In this episode… How do you build long-term partnerships or relationships with customers? Treat them the way you’d like to be treated. According t...

Oct 04, 202325 minEp. 102

Profits and Product Performance Produce Partnerships With Scott Weeden of Barnwell House of Tires

Scott Weeden is the Vice President of Sales at Barnwell House of Tires. With over two decades in the trucking industry, he previously managed his own freight company and oversaw the New York City market for a commercial tire manufacturer. In his position at Barnwell, Scott has cultivated a team of 22 sales representatives, leading to a 60% increase in revenue. Additionally, he serves on the Tire Industry Association board, contributing to the safety of tire technicians, drivers, and pedestrians....

Sep 27, 202330 minEp. 101

Looking Back on 100 Episodes With Neal Maier, David Christopher, and Mike Edge of Tread Partners

Neal Maier and David Christopher are Co-founders of Tread Partners, a digital marketing agency focused on using SEO, marketing, and branding to help tire companies and auto-repair shops grow and thrive. Neal was previously a Partner at 3VE and COO of TexTivia, which rebranded into 3VE. He has worked for multiple automotive companies such as Autoshop Solutions and Auto Pro To Call. David was previously a Partner at 3VE and the Founder of TexTivia, which rebranded into 3VE. He has over 20 years of...

Sep 20, 202322 minEp. 1

Revolutionizing Tire Sales With George Silagadze, Vice President of TireConnect

George Silagadze is the Vice President of TireConnect, a company that has revolutionized the way tires are sold. He founded the company in 2013 and it was acquired by Bridgestone in 2015. George has worked with Bridgestone to transform the tire sales landscape, revolutionizing the practice through direct referrals and online platforms. In this episode… The true definition of entrepreneurship is the ability to recognize a gap in the marketplace, fill it with your own ideas and abilities to satisf...

Sep 13, 202337 minEp. 99

Relationships Drive Success With JP Gallagher, President of Gallagher Tire

JP Gallagher is the President of Gallagher Tire, a leading specialty tire wholesaler based in the US. Assuming leadership in 2003, JP has expertly guided the company's expansion, establishing warehouses in Southeastern Pennsylvania and Upstate New York and launching online consumer tire sales website Tires4That.com in 2017. Drawing from his vast experience at the forefront of a family business, he emphasizes the importance of both respecting current management practices and being agile in implem...

Sep 06, 202325 minEp. 98

Growing Customer Awareness With Bill Bainbridge, Former VP of Marketing and Business Development with CJ’s Tire and Automotive

Bill Bainbridge retired in March 2023 after more than 45 years in the tire industry. Bill was Vice President of Marketing and Business Development for CJ’s Tire and Automotive, where he helped grow the brand from 11 to 17 locations. His journey in marketing, communications, and sales involved nearly every area of the tire business from retail to wholesale. During his career, Bill established a track record of creating and managing marketing platforms that generated exceptional return on investme...

Aug 30, 202340 minEp. 98

How Core Values Enhance Credibility With John Repp, Sales Manager for Dunlap & Kyle Co.

John Repp is Sales Manager for Dunlap & Kyle Co., one of the leading tire distributors in the nation. John got his long-sought start in the automotive industry by taking a job at a National Tire Wholesale in Nashville, TN while working a second job to make ends meet. He worked several roles with Bridgestone for nearly 20 years before joining Dunlap & Kyle. In this episode… What’s the secret to building a long-term foundation of credibility for your business? Start by establishing core va...

Aug 16, 202334 minEp. 96

How To Hire a Great Technician With Chris Lawson of Technician Find

Chris Lawson is the Founder of Technician Find, which helps independent automotive and diesel repair shops use creative ads and social media marketing to find good techs faster. He is also a digital marketing strategist with Astute Social Media and host of the Technician Find Office Hours podcast. Chris launched Technician Find in 2017 after he was asked to give a social media presentation for ten independent repair shop owners, nine of which became clients. In this episode… If you own a tire or...

Aug 09, 202331 minEp. 95

Expanding Your Portfolio To Meet Customer Demand With Lance Bullock of OE Wheels

Lance Bullock is President of OE Wheels, where he has worked since early 2006. He has used his background in finance and operations to contribute to the overall modernization, direction, and growth of the company. Under Lance’s leadership, OE Wheels has grown to become the largest independent replica wheel distributor in North America and is the parent company to 4Play Wheels and Defiant Wheels. In this episode… What should you do when demand outgrows what you have to offer? You expand your port...

Aug 02, 202324 minEp. 94

Supplying and Servicing Big Tires in the Mining Industry With Mason Hess of Purcell Tire

Mason Hess is the Director of Global Mining Division at Purcell Tire and an Executive Board Member and past President of the Tire Industry Association. He is a third-generation “tire guy” whose grandfather ran an independent tire store and whose father worked in the tire industry for decades. Mason began working full-time in the tire industry in 1995, joining D&D Tire in 2007 before it was purchased by Purcell Tire. In this episode… When you think about the tires and the various industries t...

Jul 26, 202331 minEp. 93

Roy Littlefield of the Tire Industry Association on Tire Registration and Right to Repair Legislation

Roy Littlefield retired as CEO of the Tire Industry Association in late 2021. He began working there in 2002, and his tire industry career spans over 50 years. As CEO, he grew TIA’s membership from 2,700 to 13,000. He started his career in 1975, volunteering for Sen. Thomas McIntyre, D-NH, and worked for Sen. Barry Goldwater, R-CA, a few years later. His experience in politics taught him the importance of building strong relationships and paying attention to details. Roy earned a Ph.D. and teach...

Jul 19, 202324 minEp. 92

Innovating Software to Accommodate Customer Demands With Dave Vogel, General Manager at ASA Automotive Systems

Dave Vogel is General Manager at ASA Automotive Systems, where he leads all business operations. He has worked for over two decades, previously serving as Executive Vice President and Vice President of Sales. Immediately after graduating from Boise State University in 1983, Dave started his career with Goodyear Tires and worked his way from the ground up. In this episode… Consumer behavior and inclinations have seen multiple changes in all business sectors, including the automotive industry. Unt...

Jul 05, 202326 minEp. 91

Fascinating Insights Into the Production of Automotive TV Shows With Tom Diaz, Coordinating Producer at Bright Bay Creative

Tom Diaz is the Coordinating Producer at Bright Bay Creative, where he contributes to the production of Netflix automotive TV shows. His first experience in the automotive industry was as a co-owner of a muffler shop in 1992. Despite not knowing what a muffler or catalytic converter were — or how to run a business — Tom’s passion for cars helped him to learn quickly. He found his muffler-related niche in import racing, and mufflers from his shop were routinely featured on the cover of Super Stre...

Jun 28, 202334 minEp. 90

A Voice for Independent Tire Dealers With Jason Rook, President and CEO of Independent Tire Dealers Group

Jason Rook is the President and CEO of Independent Tire Dealers Group, where he leads a network of 1,000 independent tire dealer locations across the U.S. Jason specializes in strategic planning, business development, customer relations, and team building. His mission is to provide independent tire dealers with the best products, services, and resources available, while striving to foster a collaborative and inclusive culture within ITDG. In this episode… Many customers within the tire industry ...

Jun 14, 202336 minEp. 89

Increasing Sales Through Effective and Thorough Training With Robert “Sonny” McDonald, Senior National Training Manager at Toyo Tires Corp USA

Robert “Sonny” McDonald is the Senior National Training Manager for Toyo Tires Corp USA. He started his sales career in the tire industry as a representative for The Tire Rack, where he worked for over a decade, and has been in his current position for more than 20 years. Sonny has also served as an aircraft maintenance specialist in the US Air Force. In this episode… As anyone who works in the tire and auto repair industry will tell you, customers don’t come to your shop because things are goin...

Jun 07, 202333 minEp. 88

Selling Tires Without a Sales Pitch With Ron Dolan, President at Sailun Tire North America

Ron Dolan is President at Sailun Tire North America. He has a demonstrated history working in the automotive industry with developed skills in negotiation, budgeting, business planning, and sales. Sailun Tires are exclusively distributed by TBC Brands in the US and sells over 30 million tires annually in more than 50 countries worldwide. Ron came to Sailun from Dynamic Tire Corp, where he worked for nearly twenty years. In this episode… What makes a salesperson great at what they do? According t...

May 31, 202333 minEp. 87

The Value of Experienced and Empathetic Leadership With Kyle Blankenhorn of Ken’s Tire

Kyle Blankenhorn came to Ken’s Tire as a tire changer after serving as a small town Iowa police officer and working for TSA at the Eastern Iowa Airport in Cedar Rapids. His grandparents founded Ken’s Tire, with three locations in eastern Pennsylvania, and Kyle — who has managed two of the stores — is now helping run the successful third-generation business. He attributes the success of Ken’s Tire to the longevity of the staff and their ability to learn from mistakes. In this episode… In recent y...

May 24, 202321 minEp. 86

Promoting a Tire Brand by Sponsoring a Sport With Samuel Felberbaum, President at Prinx Chengshan Tire

Samuel Felberbaum is President at Prinx Chengshan Tire. He came to Prinx from Toyo Tires, where he was the Director of Sales for eight years. His passion is in helping companies set up and implement marketing initiatives that increase customer growth, improve retention, and drive revenue. Samuel is a big sports enthusiast, especially when it comes to the New York Yankees. In this episode… What is the best way to reach your target customer demographic? Is it always through social media, or could ...

May 17, 202327 minEp. 85

Eliminating Fear From the Payment Process With Chris Talevi, Vice President of Sales at PayTomorrow

Chris Talevi is Vice President of Sales at PayTomorrow, a fintech company with a unique financing model designed to offer a full credit spectrum platform for businesses to offer to their consumers. Chris was Ticket Office Manager at Davidson College, his alma mater, before becoming a part-time tire changer in NASCAR with Stewart-Haas Racing. He joined PayTomorrow in 2016 as a Senior Account Representative and was promoted to VP in early 2021. In this episode… If you are a tire or custom wheel de...

May 10, 202317 minEp. 84

Tackling Tire Industry Software With Jay Adams, President of MaddenCo

Jay Adams is President at MaddenCo, widely recognized as an industry leader for tire industry software. He started working in sales there in the late 90s after graduating from Wabash College with a history degree. After two years, Jay left for law school and then worked as an attorney for four years before returning to MaddenCo in 2006. In this episode… What should tire and auto repair shops consider when implementing or changing their software systems? Should data collection be a primary factor...

May 03, 202327 minEp. 83

Simply Subscribe to Your Sweet Ride With Immanuel Klaiber and Jürgen Lobach of FINN

Jürgen Lobach is Chief Fleet Officer at FINN, overseeing the acquisition management and remarketing of over 20,000 vehicles. With more than 30 years of experience in the mobility sector, Jürgen is considered a proven and experienced industry expert. He spent almost two decades at Choice GmbH, an automotive provider. Immanuel Klaiber is Head of Subscription Pricing and TCO at FINN where he is responsible for FINN’s global subscription pricing and US remarketing team, which helps to market and sel...

Apr 26, 202333 minEp. 82

The Fruits of Being a Franchisee With Brian Beers, President at Prenlyn Automotive

Brian Beers is President at Prenlyn Automotive and the podcast host of Business with Beers . He has grown his small family franchise auto repair business into an enterprise with thirty locations. Currently, Brian’s mission is to teach people how to create freedom and build wealth by owning franchises. In this episode… For those interested in becoming an automotive industry franchisee, what are some initial barriers they’ll have to overcome? What are advantages to becoming a franchisee as opposed...

Apr 19, 202324 minEp. 81
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