Enterprising Insights, Episode 16: Mid-Market SaaS Applications
Mar 14, 2024•21 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
In this episode of Enterprising Insights, The Futurum Group’s Enterprise Applications Research Director Keith Kirkpatrick discusses the opportunities for SaaS vendors in the mid-market space, delving into key market trends, differences between the enterprise, SMB, and mid-market, and opportunities for vendors seeking to participate in this market. Then, Kirkpatrick will close the show with the Rant or Rave segment.
For the best experience, listen in Metacast app for iOS or Android