The danger of generational labelling
Terms like "Gen Z", "Boomer" and "Millennial" are popular, but they have no basis in science. Demographers and social scientists are now pushing back. Generational labelling, they argue, is akin to Astrology and while politicians, journalists and media influencers find them irresistible, they actually promote pseudo-science, sew social division and can reinforce prejudicial stereotypes. So why are generational labels so popular? Original broadcast on February 9, 2025. Guests Professor Bobby Duff...
Jan 15, 2026•29 min
