Talking Consumer behaviour with James Lappeman on Future Readiness With Za
Episode description
This month #FutureReadinessWithZa brings you Dr James Lappeman.
He is the Head of Projects at the UCT Liberty Institute of Strategic Marketing.
He has a PhD in consumer behaviour and has published on the subject of South African consumer behaviour in international journals like the Journal of International Marketing, the International Journal of Market Research and the European Business Review to name a few.
You can download his most recent textbook Marketing to South African Consumers (https://openbooks.uct.ac.za/uct/catalog/book/29)
Connect with James Lappeman (https://www.linkedin.com/in/jameslappeman/?originalSubdomain=za)
Follow him on Twitter @JamesLappeman
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