E36: Brand Freedom: Creating Independent Hotels that Work w/ Ethan Orley

In today’s episode we get the chance to talk with Ethan Orley, Managing Partner BNA Associates, and Oliver Hospitality; an award-winning Nashville-based concept, development, and management company focusing on hotels and food & beverage, with specific expertise in independent lifestyle brand development. During our discussion, we chat about the excitement and challenges of developing independent hotels, how it’s possible to make smaller properties work, and the importance of managing with a purpose and giving team opportunities to succeed. https://www.oliverhospitality.com/ https://www.bna-re.com/ https://longitudedesign.com/