[Step by Step] - Why Should I Prioritize Shipping in My Business?

• Michelle McNamara joins the show to talk about the common pain points of shipping among merchants, and how the pandemic has impacted e-commerce with the shifts of consumer behavior. 
• Shipping is not one size fits all, it's unique to every business. Shipping should be thought of as a key differentiator to add value to your business.  
• “Think of ways you can increase your order value without increasing the weight of the box by too much.” -Michelle 

• Get connected with Shippo!
• Listen to our other Step by Step seasons
• Find our Future Commerce episodes on our website. 

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