Is the world of copyright infringement getting weirder? We catch up on the latest (and tastiest) brand battles. PLUS: October-exclusive segment, Spooky Commerce, where we take a look at an interesting urban legend that will make you say, “Holy matrimony!” Seattle Suits and Lawsuits More from Shoptoberfest: Brian, Mike Wattier and Jeremy Noonan dive deeper into our latest report, “The Honest Truth.” Key takeaways: The lines separating brands’ identities are blurrier and blurrier as markets become...
Oct 04, 2024•1 hr 8 min•Ep. 369
If buying software were a cage match, the RFP would be a royal rumble. Dive into the weird world of software buying and the flawed nature of RFPs with Philipp Krueger and Jason Nyhus, as we explore insights from the latest Future Commerce report, "The Honest Truth." Lies, Damned Lies, and RFPsKey takeaways: “The Honest Truth” report reveals that 81% of merchants expect software implementation to differ from their original RFP expectations. Companies value both speed to market and customization, ...
Sep 27, 2024•54 min•Ep. 368
Phillip and Brian debrief this year’s All-In Summit, which touched on coming societal changes due to AI. From the impact of automation to the power of data, they talk through these technological advancements that are reshaping the way we shop, work, and interact. PLUS: An exciting sneak peek of the upcoming VISIONS Summit in LA! Stealthily Building an Institution Key takeaways: VISIONS Summit LA is October 10, and your first look at our speaker lineup is finally here. This year’s All-In Summit e...
Sep 20, 2024•1 hr 27 min•Ep. 367
Recorded live from BigSummit, Phillip and Brian join John Affourtit (Senior Director of Strategic Sales at Attentive) and Melissa Dixon (Senior Director of Content Marketing at BigCommerce) to share expert insights on the future of consumer behavior. Dig into the newest Future Commerce & BigCommerce report: New Modes, Redefining Personalization In the Age of AI and learn how brands can stay ahead of ecommerce’s rapidly evolving landscape – from the rise of “omnimodal” shopping to AI’s growin...
Sep 10, 2024•34 min
“Get it in their hands” is Kristin Flor Perret’s (Sur La Table, Saucy) secret sauce to blending cutting-edge tech with genuine human connection. Learn how Sur La Table is futureproofing their business and blending education and connection with in-store and digital commerce on Amazon and beyond. Listen now! Dishing on Commerce and Connection Key takeaways: As automation increases, businesses will need to focus on offering unique, human-centric experiences that machines can’t replicate Leaders nee...
Sep 06, 2024•53 min•Ep. 366
What an incredible eight years it has been here at Future Commerce, but wait until you see what’s coming next. There is a lot ahead that you won’t want to miss. In this episode Phillip gives you a little taste of what is to come and how you can make sure you stay in the know (because you’re really going to want to stay in the know). Buckle Up Key takeaways: [00:03:52]: "We have a quiz on archetypesjournal.com where you could find out what your archetype is. But it's about shaping or adopting a s...
Aug 30, 2024•23 min•Ep. 365
feat. Justin Breton, Head of Brand Marketing and Innovation at Walmart How does an early adopter become a leader and consistently one of the most adaptive brands in the market? Listen now as Justin Breton shares the story of innovation Walmart is telling and how they are creating new worlds within the commerce landscape. The New Familiar of the Future Key takeaways: [00:12:26]: "We are a part of our customers' lives in the real world. How do we become a part of their lives in the virtual and dig...
Aug 23, 2024•52 min•Ep. 364
Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 20% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!
Aug 16, 2024•3 min
In this episode we speak with special guest Lee Glandorf, author of The Sweat Lookbook substack about the intersection of sports, fashion, and culture. Lee, a long-time friend of the podcast and former Director of Marketing at Tracksmith, shares her unique insights on how running culture, women's sports, and performance fashion are evolving. Listen now!
Aug 11, 2024•52 min
feat. Alexa Lombardo and Candace Stewart Alexa Lombardo and Candace Stewart co-host this week breaking down the intersection of female athletes, beauty, and commerce. Learn how female athletes are revolutionizing both the sports and beauty industries through authentic storytelling and strategic brand partnerships. Listen now! Tunnel Fits: The Court is the new Catwalk Key takeaways: Female athletes are leading the charge in authentic storytelling, making them ideal partners for beauty brands. Col...
Aug 09, 2024•47 min•Ep. 363
Feat. Aaron Sheehan In this rewind episode, we discuss a key topic: the analyst ecosystem and the influence of reports like Gartner's Magic Quadrant on the eCommerce industry. We explore how these reports are created, who they benefit, and their role in shaping market perceptions. Aaron sheds light on the complexities behind the rankings, the criteria used, and the nuances often overlooked in the widely shared 2x2 graphics. Whether you're a seasoned industry professional or new to the world of e...
Aug 02, 2024•1 hr 17 min•Ep. 362
In this episode of Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives, we are revisiting Episode 341 with friend of the pod and cultural theorist, Matt Klein, to discuss the findings from his annual META Trends Report. Today, we're not just talking about trends and data. We're talking about a deep human need that's driving patterns and how businesses can begin to sense those patterns and tap into and address the core desires and anxiety of ...
Jul 26, 2024•49 min•Ep. 361
Parasocial Relationships Will Change Retail Forever Welcome to Future Commerce Rewind, our summer series where we compare today's news against episodes from the archives. Today, we revisit our historic 300th episode from 2023, where we explored the future of commerce shopping experiences through parasocial relationships. We also cover how the chat interface, a UI prediction we made just a year ago, is influencing commerce today. Listen now! Unlocking Tomorrow Key takeaways: [00:02:07] Phillip: "...
Jul 19, 2024•1 hr 3 min•Ep. 360
We’re back exploring the intersection of technology, payments, and consumer behavior with guests Michaela Weber from BigCommerce and Sanjeev Gill from Stripe Live from VISIONS Summit: NYC. The conversation covers how modern ecommerce platforms and payment solutions are transforming the retail landscape. Join us to discuss the shift from traditional retail hours to 24/7 online shopping, the importance of seamless checkout experiences, and the role of personalization in driving consumer engagement...
Jul 17, 2024•21 min
These show notes were written at a time before LLMs were available to the public, if that's any indication of In this episode from 2017, we covered: WILL WALMART BE COOL AGAIN? Lord and Taylor started selling on walmart.com with their own special homepage. Also, remember how Walmart acquired Bonobos and Modcloth? The world has changed, people. THE DIGITAL DIVIDE: Walmart's upmarket aspirations clashed with the working-class market. Perhaps this is still true? Brian's unfailing optimism about the...
Jul 14, 2024•1 hr 2 min•Ep. 358
In this episode, we explore the dynamic interplay between traditional and new media with insights from retail analyst Heetha Herzog and culture writer Kate Lindsay live from VISIONS Summit: NYC. Moderated by Phillip, this conversation covers how media consumption shapes our reality, the influence of monocultural events, and the generational shifts in media platforms. We examine the evolving roles of traditional and new media, the impact of AI on marketing, and the rising significance of authenti...
Jul 10, 2024•38 min
Live from the Retail Innovation Conference and Expo, feat. Dan Murphy, SVP of Marketing at Liquid Death In this episode, Phillip has a conversation with Dan Murphy, SVP of Marketing at Liquid Death, at the Retail Innovation Conference and Expo back in June about how the Liquid Death team does more with less by infusing comedy and incredible creative and employing nontraditional marketers and nontraditional marketing techniques to get earned media in their business. Dan shares how this allows the...
Jul 07, 2024•33 min•Ep. 357
Recorded live at VISIONS Summit: NYC 2024, join Alicia Esposito for her sitdown with Seb Reetz, Bloomreach’s Solutions Consulting Lead of the Americas. They dive into the fascinating intersection of AI and art, exploring how AI is transforming both the creation and consumption of art discussing the ethical considerations, creative opportunities, and practical applications of AI in the artistic process. Seb shares insights from his current projects, including a thought-provoking video game that l...
Jul 04, 2024•21 min
Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of physical spaces, and the impact of digital status-seeking on our everyday lives. Listen now! From Avatars to AI Key takeaways: The line between digital a...
Jul 02, 2024•40 min
Welcome to a special episode of Future Commerce, recorded live from the Outdoor Retailer conference held at the beautiful Tracy Aviary. In this episode, Brian sits down with industry leaders to discuss the future of omnichannel retail in the outdoor industry. Discover insights into enhancing the customer journey, reducing checkout friction, and optimizing operations to create seamless, memorable experiences for both B2B and B2C markets. Key Takeaways [00:02:30] - Elcee Vargas: "The prevailing re...
Jul 01, 2024•49 min
Feat. Nilla Ali, CEO of GAAN Creative Join us as we explore the impact of algorithms on content creation, the challenges of scaling media businesses, and the rise of creators as the new media moguls. Our special guest, Nilla Ali, formerly of BuzzFeed and CEO of GAAN Creative, shares her journey from leading BuzzFeed's commerce business to building a content network for premium creators. We discuss the future of media, the role of AI, and the importance of quality content in an ever-changing digi...
Jun 28, 2024•53 min•Ep. 356
LIVE from Outdoor Retailer 2024 In this episode, we explore the transformative trends shaping the outdoor retail industry LIVE from the Big Commerce Summer Camp during Outdoor Retailer. From the rise of resale markets, to the importance of real-time inventory data, we uncover how technology and cultural shifts are driving the future of outdoor retail. AI and Automation: A Double-Edged Sword Key takeaways: Walmart's strategy emphasizes creating a personalized, branded experience to engage Gen Z a...
Jun 25, 2024•1 hr 3 min
London PayPal Meetup: https://www.meetup.com/london-paypal-meetup-group/events/301151281/ Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with Alani™ from BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!...
Jun 25, 2024•7 min
Futurism in review: flying cars and frictionless commerce Phillip and Brian chat about the futurism movement in art and how it relates to commerce, specifically, the idea of passatisme, which is an obsession with the past that signals everything backward would be supplanted by futurism. Generally, it sounds a lot like effective acceleration or the beginning of a movement where people are railing against a prevailing nostalgic posture that culture has of looking backwards, and they are aggressive...
Jun 14, 2024•53 min•Ep. 355
Walmart is Experimenting in the Present to Create the Future In this episode Phillip and Brian discuss Walmart Realm and the plays that Walmart has been making towards a younger female media-savvy audience. There's so much there that is shopping content, it is ecommerce-centric, but it's entertainment, and it just gets the ecommerce crowd so riled up. Listen now and join the conversation! Absolutely Locked In Key takeaways: {00:29:03} - “It's for an in-store audience, and that's also really impo...
Jun 07, 2024•58 min•Ep. 354
Recorded Live at B2B Online Chicago Philips has done a great job setting up a center of excellence for commerce, essential for larger conglomerates and companies with multiple divisions. Antonio Espinoza, Head of Digital Engagement and Strategy at Philips shares his insights in this interview with Brian at B2B Online Chicago. Listen now! Purchasing is Person to Person Key takeaways: {00:15:17} - “The experience we were providing was not one that the average consumer today expects. Amazon is this...
May 31, 2024•31 min•Ep. 353
Funnels can change in the same way that ad creative is more personalized and targeted, and it's really hard to reproduce what ad creative looks like for you and for me because we are fundamentally different people. What if the funnel was also something that was truly dynamic and related more to who the person is or what the ad creative was that brought you there? That's what FERMÀT Commerce does. In this last episode of Season 3 of Decoded, Phillip sits with Rishabh Jain and Rabah Rahil from FER...
May 29, 2024•35 min
Today on the pod, Emma Apple Chozick joins us and is an incredible guest who we've known for a couple of years now, and with whom we did a great collab, if you will, with her former employer Thingtesting. These days she is breaking down the world of cultural events and brand partnerships and also a little bit of the explainer content that's out there and providing consulting and the opportunity for collaborations that build partnerships and community that make sense for everyone involved. Trifec...
May 24, 2024•47 min•Ep. 352
Get ad-free episodes and bonus content, including the full recording of this podcast, by joining Future Commerce+ at futurecommerce.com/plus Save 15% on Future Commerce print journals and merch Private GPT access with BundleIQ Exclusive invites to physical events, dinners, and priority invites to industry events (SXSW, Art Basel, VISIONS) Ad-free episodes and bonus content!
May 23, 2024•5 min
In the world of marketing, much like gambling, we take calculated risks. We strategize, we forecast, and we adjust. Today on Decoded, we'll look beyond numbers and wagers through Blaise Pascal, whose thoughts, often poetic and deeply personal, remind us that at the core of all of our strategies lies a human touch. “Good ideas don’t matter. Good people do.” {00:07:11} - “A lot of magic happens when you allow yourself to be bored. I actually think that's when really interesting things come about.”...
May 21, 2024•42 min
