Today, Brian sits down with Julie Bornstein, former COO of Stitch Fix, currently launching the personally curated shopping app, The Yes . What is The Yes? How does an AI-integrated shopping app differ from traditional retail or eCommerce experiences? THE YES AND THE NEED FOR TECHNOLOGICAL INNOVATION Julie has been working in the industry since the beginning of eCommerce and has always seen new ideas and opportunities which are now finally possible through technology. The Yes is an AI-shopping ap...
Jun 05, 2020•55 min•Ep. 160
Brian chats with Melanie Travis, founder of Andie Swim . How has COVID affected Andie and similar direct to consumer brands? How might we shift our approach from product-centered advertising to building a direct brand-to-consumer relationship? MELANIE AND THE CREATION OF ANDIE SWIM Melanie tells her history and experiences building up to creating Andie. Melanie’s experiences with brand storytelling and customer acquisition lead her to testing the waters for Andie with advertisements to feel out ...
May 29, 2020•45 min•Ep. 159
Phillip and Brian are joined today by Ingrid Milman Cordy . How have brands contributed to community-based fanaticism or an individualized mindset? How has COVID-19 affected the online and in-person consumer experiences? What residual effects will the pandemic have on consumer experience? How can we be innovative in staying ahead of the curve on these changes? PELOTON, MIRROR, AND THEIR DIVIDING LINE: Ingrid owns a Mirror , which has proven an essential and loved piece of equipment in the time o...
May 21, 2020•48 min•Ep. 158
Show notes coming soon.
May 15, 2020•44 min•Ep. 157
Main Takeaways: Somehow Google Docs has become the future of eCommerce, or ecommerce or E-Commerce or however everyone wants to spell it (eCommerce is correct) There's a virtual mall in Google Docs, and it's insanely cool Phillip may or may not be really into Jurassic Park Brands are finding "scrappy" new ways to get feedback from their customers eCommerce has become the name of the new shopping game, could that be a forever thing? Google Docs is The Future of Everything: At Least Right Now: The...
May 08, 2020•46 min•Ep. 156
Christina Stembel joins Brian to discuss what the last few months has looked like from a CEO and owner of a "nonessential" business's perspective.
May 01, 2020•37 min•Ep. 155
Brian sits down with Ariel Kaye, CEO and founder of Parachute Home to discuss innovation in crisis as a home goods brand.
Apr 30, 2020•25 min
Gen Z founders Lesley De La Uz of LUDU, Madison Semarjian of Mada, and Chris Meade of Crossnet join the show to discuss their journeys as some of the first Gen Z founders in the retail world.
Apr 28, 2020•48 min•Ep. 154
Main Takeaways: We have a super exciting guest this week, and she used to work for the happiest place on earth Brian's not on the show this week so, things might get a little dark Does anyone do branding better than Disney (probably not) What does the future of commerce, the future of brands, the future of this planet even look like anymore? Was February Two Months or Two Years Ago? Since time has absolutely no meaning anymore, it seems like February was forever ago, but two months ago, Phillip ...
Apr 24, 2020•43 min•Ep. 153
"I think that eCommerce only grows as we move forward, as people are being forced to realize the benefit of shopping online." Today's interview unpacks the eCommerce investment and technology adoption efforts of DTC consumer electronics and home automation brand, Wyze.
Apr 17, 2020•51 min•Ep. 152
"What we are Witnessing is the Humanity of Love" is a phrase that shook us in this interview. Brands like Rhone, M. Gemi, Cotopaxi, and more have banded together to raise hundreds of thousands of dollars for COVID-19 relief in a matter of days. On pace to raise over one million dollars in the month of April alone, they have gained the attention of over 60 other brands ready to join their ranks. Sign up today at Brands for Better's website: brandsxbetter.com
Apr 10, 2020•37 min•Ep. 151
Klaviyo's Director of Product Management joins us to talk about Klaviyo's COVID-19 response and their sudden transformation into a collaborative media organization. Using their own data and insights, as well as consumer research, they're helping businesses make real-time decisions during the economic fallout of coronavirus. Main Takeaways: What does the next generation and cutting edge commerce even mean anymore? Phillip and Brian are joined this week by Jake Cohen, Director of Product at Klaviy...
Apr 03, 2020•31 min•Ep. 150
We point out some bright spots in the wake of COVID-19 and offer up our help to businesses needing to obtain grants from the SBA at this time. Future Commerce is offering assistance to SMB eCommerce businesses who need help applying for Small Business Administration Disaster Recovery loans. Drop us a line at hello@futurecommerce.fm and we'll do our best to get you the right resources. Links: 1909 West Palm Beach: weare1909.org SBA Disaster Recovery Loan Process: Resource portal here Future Comme...
Mar 27, 2020•26 min•Ep. 149
Phillip and Brian sit down with Kiri Masters to talk about how the ongoing Covid-19 pandemic is affecting the world of DTC. Main Takeaways: Kiri Masters , the Founder of Bobsled Marketing and author of Amazon for CMOs , joins Briand and Phillp in this week's episode. How is eCommerce being affected by Amazon restrictions on nonessential products? The world has entered an unprecedented period of social distancing, and brands are dealing with this in different ways. Brands are stepping up in comfo...
Mar 20, 2020•46 min•Ep. 148
Main Takeaways: Phillip and Brian are joined today by research guru, Rachel Swanson , founder of Method + Mode which gives bespoke insights for brand growth. First, Brain and Phillip give a COVID-19 update. The trio review Rachel’s work on Future Commerce’s Vision 2020 Report and reflect on the process of the research and give their own insights to the findings. Rachel makes data come alive and creates a story from the data she gathers. The three discuss the cyclical nature of retail and how DTC...
Mar 13, 2020•1 hr 5 min•Ep. 147
Hey, Phillip from Future Commerce here. I'm so glad you're listening. I want to tell you a little bit about what makes future commerce so special and different than every other e-commerce podcast on the market today. The first thing is that we believe that commerce connects people. This is all about people. Commerce is what brings people of disparate backgrounds and races and creeds together. No matter what you believe or who you are or where you come from. If I have something you need, or you h...
Mar 12, 2020•2 min
Main Takeaways: Brian and Phillip are joined in today's episode by guest host extraordinaire, Ingrid Cordy , the Vice President of Global E-Commerce and Consumer Experience at e.l.f. Cosmetics . The direct to consumer industry is taking a shift towards profitability, and significant changes are happening to accompany it. Why are smaller companies expected to innovate and scale entire categories? Larger and more established brands are no longer the most relevant in the spaces that they helped def...
Mar 06, 2020•56 min•Ep. 146
Main Takeaways: In the final episode of this season of Step by Step, Brian and Phillip are joined by Dan Nephew , the Director of System Operations at Lovepop . Lovepop offers robust customization options for its products and needs a rich tech stack to manage the fulfillment of such unique orders. How can you best use data to inform your business decisions and what technology can aid in your decision making? There is no single, silver-bullet application that will handle all your tech requirement...
Feb 28, 2020•39 min
Main Takeaways: Grant Van Kirk , the Head of Finance at ROKA , joins Brian and Phillip in this episode of Step by Step. A single, all-encompassing tech solution is not always the best choice for your business and diversifying your tech stack can minimize integration demands. How do you decide when it is time to add a piece of software to your tech stack? Fulfillment expectations are higher than ever, but streamlining your operations can meet these demands and boost customer lifetime value. The R...
Feb 27, 2020•49 min
Main Takeaways: Brian and Phillip are joined in this episode of Step by Step by Alida Sholl , the Director of Operations at Rep Fitness . Rep has tackled the unique challenges of setting up a warehouse for larger than average products and has perfected processes to handle these items. What are some tools that your brand can leverage to better your customers' post-purchase experience? Arming your customers with knowledge and guiding them through the purchase process not only builds their trust of...
Feb 26, 2020•39 min
Main Takeaways: Brian and Phillip are joined in today's episode by Andy Zuro , the President at ZLINE Kitchen and Bath . ZLINE has grown over the years to be a brand focused on innovation and providing customers with unique products that they cannot get anywhere else. With so many channels available today in which to acquire and convert customers, how do you know where to focus your efforts to get the most substantial returns? How do you decide what tools to add to your technology stack? What is...
Feb 25, 2020•39 min
In the first episode of Season 2 of Step by Step, Scott Hill, SVP of Product at Brightpearl is on the show to talk about Brightpearl, the technology ecosystem, and how this season of Step by Step is going to teach our audience how to build an eCommerce Tech Stack! Main Takeaways: Scott Hill , the SVP of Product at Brightpearl , joins Phillip and Brian in this episode of Step by Step. What are some of the topics that will be covered in this season of Step By Step? Brightpearl empowers retailers b...
Feb 24, 2020•47 min
Main Takeaways: Brian and Phillip are joined in today's episode by Sandra Capponi , the co-founder of Good On You . Good On You is a brand rating system that evaluates brands in the fashion industry based on their impact against material, social, and environmental issues. How does Good On You quantify a brand's impact against various sustainability and social criteria? Every choice we make as consumers can have a positive effect on the future, so arm yourself with the knowledge of what brands ar...
Feb 20, 2020•45 min•Ep. 145
Main takeaways: Brian and Phillip are joined in today’s episode by Nilla Ali , the SVP of Commerce at BuzzFeed . The role of publishers has shifted in recent years when it comes to commerce, but is the attribution model in need of an update? The latest updates to consumer privacy protection are changing the way publishers are acquiring consumers. How are brands reaching and connecting with younger generations like Gen Z? What is BuzzFeed Today?: Evolution Through the Years: Nilla has been at Buz...
Feb 14, 2020•55 min•Ep. 144
Phillip & Brian are joined by Aubrey Bergauer to talk about marketing in the arts. Aubrey discusses that orchestras need to better serve the general population by making orchestral music more approachable by the general population. Not a change in product, rather a change in presentation. Show Notes: Main Takeaways: Brian and Phillip are joined in today's episode by Aubrey Bergauer , Vice President of Strategic Communications & Executive Director of the Center for Innovative Leadership a...
Feb 07, 2020•1 hr 2 min•Ep. 143
This week, Phillip talks with Ian Leslie, CMO at Industry West on topics that every CMO needs to know. Show Notes: Main Takeaways: Ian Leslie , the Chief Marketing Officer at Industry West , joins in on today's episode. The modern CMO goes beyond just driving awareness for your brand and relies on your knowledge of the tech stack and how to leverage that tech stack to reach customers that you need. Ian gives some insider perspectives on what is working and not working when it comes to marketing ...
Jan 31, 2020•1 hr 11 min•Ep. 142
Is Omnichannel really dead? How are niche brands reaching an entirely new (or not so new) generation of customers? And does Coty know what to do with Kylie Cosmetics? Find out during our LIVE NRF 2020 episode where Phillip and Brian are joined by Ingrid Cordy! Main Takeaways: Brian and Phillip are joined by Ingrid Cordy live from NRF 2020 ! The Future Commerce Vision 2020 Retail Report is out and contains tons of predictions for where commerce is heading in 2020. The Filter Bubble restricts peop...
Jan 21, 2020•1 hr•Ep. 141
Download the Vision 2020 Report Right now The next phase of the growth of your business will be based on your ability to plan for the changes coming over the next 10 years. Things like outsized customer expectations, online behemoths and marketplaces like Walmart and Amazon, Generation Z coming of age, aging of the Millennial population, and a whole lot more there are things to consider in the 2020s that will either put you ahead of the pack in your DTC or retail business or at the back of the p...
Jan 10, 2020•1 hr 6 min•Ep. 140
It's time to look back on our 2019 predictions to see how accurate we were. Death of Apple? Nope. The departure of Walmart from DTC? Yep. Acceleration of customer expectations? YES. Lots to unpack in our first episode of the year. Listen now! Show Notes: Main Takeaways: Brian and Phillip are journeying back to our 2019 predictions episode, episode 92 , to analyze which predictions came true. As of 2019, Apple is still alive and somehow thriving Second-hand commerce is growing and will continue t...
Jan 07, 2020•58 min•Ep. 139
After the birth of her daughter, the creator of cult brand Frank and Eileen saw the world a little differently. Women are superheroes and Audrey McLoghlin wanted to create a shirt just for them. Grayson is the result of her 5 year consideration on building a new brand from the ground up. In this episode, we talk about how to create a sustainable business with a B2B component in the new DTC era, how to play the long game, and how to join the “hundred club” — owning 100% of the business. Listen no...
Dec 27, 2019•1 hr 5 min•Ep. 138
