DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)

• DTC Theory: anything that can be disintermediated eventually will be disintermediated
• With the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come 
• “We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -Brian
• Product-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DTC
• “There's going to be a new brand of retailers that arises. Retailers that hit key markets with shared spaces and offer in-store experiences for a product that has just won over won over people because of its uses or quality.” -Brian
• We think there is a huge opportunity for local shopping, it’s just going to require some strategy
• If you're dipping your toe into a lot of different channels, that's a great way to catch the ones that are going to be the winners

• Catch us at #RICE22 next week! Use our promo code: RICE50P07 for 50%! 
• Capitalizing on Momentum by Rightpoint
• StackCommerce Acquires The Fascination
• Ishani Gujral episode
• Stay tuned for VISIONS 2022…coming soon!
• Subscribe to Insiders and Senses to read more of our hot takes! 
• Listen to our other episodes of Future Commerce
• Tune into Infinite Shelf Season 2!
• Check out Decoded, our newest limited series

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