Hosting Events that Generate Leads, with Michael Tucker

One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases.

Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan. 

My guest, Michael Tucker, has refined a program that develops virtual events for clients, and over the past 3 years it has accelerated post-event prospect discussions and sales success.

Graduating from Campbellsville University in Kentucky, he now calls Florida home 

Chapters/Timestamps:

0:00:00 Intro

0:01:14 Welcome Michael

0:03:44 Virtual events are good for leadgen

0:29:09 PSA

0:30:17 Running virtual event that embeds call-to-action

0:32:30 Seeding the CTA into event

0:54:50 Michael's coordinates

Links to all People/Products/Concepts mentioned in the show is available on Episode 185’s page on the Funnel Reboot website.