Fundraising Voices from RNL

This podcast features conversations with fundraisers, researchers and thought leaders to help propel your fundraising results.

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Episodes

The Future of Higher Education Campaigns - New Survey

There is no denying that higher education campaigns have been transformative. These comprehensive efforts help us build buildings, fund scholarships and even boost current use support. And they are growing. It’s more and more common for us to see campaign totals exceeding 1 billion. Almost every institution is either in or thinking about a campaign. So we wanted to know what fundraisers feel about the future of campaigns in higher education. We surveyed almost 600 fundraisers and got their opini...

Mar 08, 2018•20 min

New Survey: Annual Giving multi-channel best practices

We’ve just released our seventh chapter in the RNL Advancement Leaders Speak series , where we ask you, the fundraisers about your challenges, successes and best practices. This release is focuses on annual giving multichannel strategy – or how we contact annual giving donors through all the various fundraising channels. The report revealed some interesting things about how annual giving is judged and evaluated by institutions, how fundraisers are timing appeals, and what we feel are the best wa...

Jan 03, 2018•22 min

New Research - Giving Day Index

Giving Days – Campaigns that focus a groundswell of donations to a specific day, have really made a splash in the fundraising world. Using online portals that track donations as they come in, as well as offering challenges, match donations and real excitement for donors, giving days have been a game changer. We’ve just published a new study on how giving days can transform your fundraising. The RNL Giving Day Index looks at over $32 million in giving to answer key questions about average donatio...

Nov 27, 2017•20 min

Fundraising Voices: New Digital and Millennial Donor Engagement Survey

Digital Engagement – it’s important for any fundraiser, especially those of us who want to engage younger donors. Whether it’s targeted digital advertising, social media, or great new methods like crowdfunding and online giving days, we have a great menu of options. But we hear from fundraisers that they haven’t always been able to really optimize their digital outreach. So we wanted to know more... We are about to release part four of our series Advancement Leaders Speak , and this edition is t...

Oct 16, 2017•13 min

RNL 2017 Crowdfunding Index

Crowdfunding has become very popular over the past few years. Following success in the commercial world, funding new products, artistic endeavors and other projects, we’ve seen hundreds of charities create crowdfunding campaigns and full portals with multiple campaigns to attract donors to specific needs. Higher education, with a wealth of student, faculty and athletics opportunities, has really benefited from this optimized, online and socially integrated technology. We’ve just released a compr...

Sep 21, 2017•17 min

New Survey: Major and Planned Giving Productivity

We’ve just released part two of our major research series Advancement Leaders Speak here at Ruffalo Noel Levitz. This time, we surveyed and spoke with 270 major and planned giving officers to find out how they do their jobs and how they feel about productivity. You can download the study at RuffaloNL.com —we included questions about average prospect pool sizes, number of visits with donors, key frustrations and challenges for gift officers, as well as what they think would make their jobs easier...

Jun 28, 2017•14 min

Student Philanthropy with Josh Harraman and Felicity Meu

Student philanthropy continues to be a hot topic in higher education. Just about every institution hosts some form of student philanthropic engagement. The goal is to engage students in causes that they are passionate about, help students thank current donors, and if we do it right, help students understand the importance of giving back as future alumni. Josh Harraman and Felicity Meu are experts with years of experience with successful student philanthropy programs. I’m proud to serve as facult...

Jun 11, 2017•21 min

Emotionraising with Francesco Ambrogetti

Emotion—it’s a key part of fundraising, and definitely impacts the response we receive from donors. We don’t talk about emotion in fundraising enough, really. We’re usually more concerned with what segment we’re calling or mailing or what we need to tell donors. We don’t often think about how donors feel when we reach out to them. Francesco Ambrogetti has a long career as an international fundraiser, and his groundbreaking book Emotionraising: How to astonish, disturb, seduce and convince the br...

May 04, 2017•14 min

Advancement Leaders Speak: New Study with guest Jim Rogers

What’s keeping advancement leaders up at night? Find out what 40 higher education advancement leaders told us. Ruffalo Noel Levitz recently commissioned a major research project to better understand advancement leaders’ priorities, challenges and strategies for the future. Through in-depth interviews with leaders across the country, we uncovered what chief advancement officers are really thinking about the future. The results of 40 hour-long interviews with Chief Advancement Officers are discuss...

Apr 25, 2017•21 min

Fundraising Voices: Robert McGuire on Content Marketing

Getting great content in front of your donors, things that are interesting and invoke a passion for giving, is a sure fire way to build your base of support. Robert McGuire of McGuire Editorial knows this well. He’s spent years helping top non-profits and higher education institutions put together great content strategies. Increasingly, we’re hearing that the communications you provide that are outside of the ask are crucial to engaging and retaining donors. I got Robert on the line to explain w...

Apr 19, 2017•18 min

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