94. Digital fundraising success, especially now, with Emily Casson.

Clearly digital approaches can help your fundraising success, but digital also feels daunting to many charities. So how do make it work in practice? In this episode, the brilliant Emily Casson, Digital Marketing and Fundraising Manager at the Salvation Army, shares her powerful, succinct recipe for digital fundraising success, as well as four powerful principles. At the time of recording, she was one week into a record-breaking (over £1m) appeal for her charity. She shows these techniques work for small charities as well as large, and shares plenty of examples to help you believe! If you want to share this episode – thank you!! – or get in touch, Emily and I would love to hear from you – we’re both on Linked In, and on twitter Emily is @EmilyCasson and I’m @woods_rob.