82. How to upgrade gift size and reactivate cancellations, with Jenny Crabtree

An important element of successful individual giving programmes is growing income from those who currently support. To achieve this, being organised about asking people to give more, and re-start once they’ve stopped, is key. Rob recently worked with the very experienced individual giving expert, Jenny Crabtree, to create a new video learning bundle for the Bright Spot Members Club, on How to Improve Upgrade and Reactivation Results. Today’s episode is an excerpt from that session. Jenny explores a range of ideas that she has found grow results, including: mind-set; cross-selling; finding opportunities for growth in your data; testing; and the importance of engaging supporters long before you come to ask again. To find out more about accessing all the resources and live workshops to inspire fundraisers in the Bright Spot Members Club, including the special offer available till 6th December 2021, follow this link www.brightspotmembersclub.co.uk/join/ And if you want to get in touch or share this episode, we’d love to hear from you – we’re both on linked in, and on twitter I’m @woods_rob.