The Secret Science of Fundraising (REMIX: Levels / Sam Corcos - Ep16)

Our most popular Funded interview from Season 1 was an incredible 2-part episode where Sam Corcos, the CEO of levels talked about his scientific approach to fundraising. As more people ask about Sam and our episode, we decided to remix the 2 episodes into a single episode and add a fun new debrief to the update you all on how the episode content holds up nearly a year later. Read on... Much like the "secret master plan" for his company Levels, Sam Corcos openly talks about what he was able to decipher when it comes to the science of fundraising. This is exciting because fundraising approaches have traditionally been shared with tribal knowledge, feel-based language. In this conversation, Sam talks about how how he decided to follow his training as a scientist rather than rely on fundraising folklore. The result was a data driven process that has left even the most experienced investors speechless. In addition, Sam shares details around a large key to his success - his very large cap table. Afterwards, we discussed specifics around his approach to attracting a $12MM seed round led by Andreessen Horowitz and how newcomers to the sport of fundraising might fare employing similar tactics. We wrap the episode as we always do with a debrief, but this time also include a special guest who had a front row seat to all the action. Thanks to our sponsors DocSend and Vanta for supporting this! ---------- If you're looking for more fundraising content, grab my weekly newsletter packed full of strategies and insights around how to raise money: fundedpod.com/newsletter