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Fullerton Unfiltered

A podcast show dedicated to those who are determined to take their business and their life to the next level!
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Episodes

658. Growing Greatness: Cultivating Workplace Excellence Through the Power of Vulnerability

Today, I'm sharing about a recent trip and experience while I was visiting Hidden Creek, a landscape company in Columbus, OH. They had a fantastic team meeting that morning, which opened up so many conversations about how to improve the company, both from the perspective of the office team and field teams' perspectives. This exercise is one I thought we could all learn from, and I wanted to share my takeaways from that impactful event. Get Brian's Free Newsletter https://www.lawntrepreneuracadem...

Apr 29, 202434 min

657. Failing To Plan Is Planning To Fail!

Today, we're joined by Luis Barrett of Neosho, Missouri. He shares his lawn care business startup story with us and spends a few minutes talking about their struggles with cash flow, keeping up to date with bills, and how failing to plan is planning to fail. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipm...

Apr 26, 202442 min

656. Spring Forward: Essential Lawn Care Checks You Can't Afford to Miss!

Today, we're discussing a few critical items that we can pay attention to that will pay big dividends this spring rush. A lot is happening this time of year, but you can still catch your breath and make sure these items don't fall through the cracks this April. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Ballard-Inc.com (Brians10) KUJO (Brians10) Equ...

Apr 24, 202438 min

655. A Turn Key Business In Australia That Provided Him Freedom!

Today, we're joined by Damian Bush, owner of one of the Jim's Mowing franchises in Tasmanian, Australia! Damian shares how he purchased a Jim's Mowing franchise, transitioned out of the food and beverage industry, and wanted to even out a work-life balance instead of working 100 hours a week. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Ballard-Inc.co...

Apr 22, 202445 min

654. Dig Your Well Before You Need It

What would you do with an extra 47 leads for your company by the 18th of April? That is a question I was thinking about when I saw the stat on a recent submission form from our website, which prompted me to think about digging your well before you need it. Getting a website, marketing strategy, or referral program in place is critical to help you capture leads and market share while your competitors take their foot off the gas. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ B...

Apr 19, 202426 min

653. Bidding & Estimating Exclusive Replay From LINK Live

Today, we're sharing an excerpt from our most recent live stream part of our Facebook group called LINK. We had a great question from a group member, which parlayed into a 20-minute rant about line items, bids, and customer service. I hope this snippet helps you guys out on your spring bids, and we hope to see you on the next LINK Live! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2...

Apr 17, 202426 min

652. Commercial Bidding Tips w/ Open & Honest Frustrations

Today we're sharing about bidding commercial sites and some of the real frustrations that come with it along the way. Not every site is a home run, not every decision-maker is the understanding type. Sometimes, these accounts take maintenance to keep the relationship going, which is our job as business owners to make sure everyone's happy and the job gets done. https://www.togetherinthetrades.com/ July 26, 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maint...

Apr 15, 202435 min

651. Take Time To Refuel, Recharge, And Reconnect!

Today, we're joined by my beautiful wife, Liz, as we share about our marriage conference that we co-host coming up this July! We are going to the Bahamas on a cruise and will be attending the marriage conference in the beautiful destinations of Coco Cay and Nassau. https://www.togetherinthetrades.com/ July 26, 2024 Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with cod...

Apr 12, 202455 min

650. The Tale Of Chasing Two Rabbits & Getting None!

Today, we're joined by special guest Kory Ballard, owner of Ballard Products and previous owner of Perficut in Des Moines, Iowa! Kory has grown two incredible businesses along his entrepreneurial journey. In this episode, Kory shares how he navigated focusing on one at a time, and how he built a team with a dream for both to succeed. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024...

Apr 10, 202430 min

649. Cultivating Core Values in Lawn Care Teams - Establishing Standards for Growth and Excellence

Today, we're sharing about our second meeting with our team, where we had the opportunity to establish company core values! This was an exciting conversation and exercise that I would encourage any growing company to spend a few hours doing. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KU...

Apr 08, 202446 min

648. Digging Into Dirt Work With A Fresh Start!

Today, we're joined by Chris Howell, owner of Back Forty Land Development, as he shares his startup story and how he is getting back into dirt work, seeding, and reclamation work. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment Defender (Brians10) https://gpstrackit...

Apr 05, 202455 min

647. I've Always Wanted To Do This! Mission & Vision Statement!

Today, the team sat down together and created our company mission and vision statement, both of which have been a long time coming! We were excited to do this to help give us a rudder for the growth we anticipate for the coming years. We believe this will help not only our customers, but also our future team members, to know who and what Brian's Lawn Maintenance does, and why we exist. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's ...

Apr 03, 202426 min

646. March Accountability Growth Update!

Today, I'm sharing about the company's recent wins and growth in March, including the recent equipment purchases and mindset shifts with our new software LMN. We're excited about gaining momentum into spring and, as the weather breaks, getting back out there to complete a ton of work. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Sta...

Apr 01, 202451 min

645. Canada's Teen Turf Titan: V.I.L. Landscaping!

Today, Charlie Kerrigan joins us all the way from Ontario, Canada to share his start-up story about his lawn and landscaping business. At just 17 years old, Charlie and his team are doing big things and adopting software and systems that is putting him decades ahead of his competition. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking St...

Mar 29, 202431 min

644. Plummeting Closing Rates: An Omen or Reality Check?

Today, we're discussing the reality many of us have faced lately: plummeting closing rates and the struggle to get quality pricing. While this may be an omen for the country's economic state, it also could be a reality check for those of us who genuinely don't know our numbers. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Br...

Mar 27, 202425 min

643. Doubling Over Night w/ Patriot Lawn Specialist!

Today, we're joined by Rory Kendall, owner of Patriot Lawn Specialist out of Vinita, Oklahoma. Listen in as Rory shares about his recent experience acquiring another company and how that has helped them to double overnight! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) Equi...

Mar 25, 202445 min

642. Kress CyberTank & Robotics Breakthrough!

Today, we're joined by Lee Withers, National Robotics Field Manager from Kress North America, sharing about their incredible breakthroughs in battery and robotic equipment. This fun discussion was educational and insightful, especially for those aspiring to convert their fleet to battery-powered equipment and learn more about the Kress platform. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register fo...

Mar 22, 202443 min

641. Charlotte Road Trip & Special Guests! Part 1

Today we’re joined by special guests Blake Albertson and Jeremiah Jennings as we catch up late night on our adventure to Charlotte, NC. Listen in as the guys swap funny stories, talk about budgeting for winter, and how to maximize productivity for the spring rush. Part 2 can be heard on The Growing Green Podcast Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code B...

Mar 20, 202440 min

640. Growth Isn't Always As EZ As It Looks!

Today, we're joined by Ezra Heinritz, owner of EZ Lawn Care in Sussex, Wisconsin, who is sharing his start-up story! Ezra has been in business for just a few seasons but is already projecting to generate half a million in 2024. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) ...

Mar 18, 202434 min

639. LMN Launch Party Recap!

Today, we're sharing the full two-hour live stream with Mark Bradley, CEO of LMN. We shared openly about our transition to LMN software for Brian's Lawn Maintenance. I was really excited about this live stream, as we provided a transparent look under the hood of not only the LMN software but also the opportunities for growth for Brian's Lawn Maintenance. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Re...

Mar 15, 20242 hr 4 min

638. Our Kansas City Missouri Trip!

Today, we're talking about our recent trip to Kansas City, Missouri, and the fun time we had hanging out with the Kawasaki Engines team. While here, we had many items to tackle, including quotes, calls, and a quick meetup with Blake Albertson of B&B Lawn Care. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballar...

Mar 13, 202432 min

637. Go Ahead, I'll Wait (Real Talk Numbers)

Today, we're having a candid conversation and transparent look at what it costs to operate and be profitable in your business. For my company, this has been a guessing game for far too long, and I suspect it may be for your company as well. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJ...

Mar 11, 202437 min

636. Leadership 2.0 & Key Growth Strategies w/ Mark Bradley

Today we’re sharing a speech Mark Bradley gave at our annual conference at Lawntrepreneur Academy LIVE 2023. Listen in as Mark shares insightful growth strategies and leadership tips on growing a successful landscaping business. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10)...

Mar 08, 202451 min

635. Updating Our Operating System! (Graduating To LMN!)

Today, we're discussing our switch to LMN software and the decisions behind making the jump! We'll discuss the evolution of what we've used previously and why we feel LMN will be the best system for us moving forward. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment ...

Mar 06, 202434 min

634. 6 Explosive Resources To Grow Your Lawn Care Empire!

Today, we're sharing about six incredible resources coming to you this spring to help you maximize the growth of your lawn care business! Check out our resources at Lawntrepreneur Academy, including the two additional resources with our exclusive LMN Launch Party and LINK+Equip membership bonus! Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right ...

Mar 04, 202419 min

633. Green Growth Strategies: How Marketing Shields Your Lawn Care Business Against Recession

Today, we're joined by Samantha Heald, VP of Corporate Sales at Postcard Mania, discussing marketing during a potential economic recession. Breakout with your business and secure new customers and market share with actionable steps from this conversation with an industry insider! Zero to $100K! : The Complete Guide on How to Start a Successful Lawn Care Company Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Insta...

Mar 01, 202440 min

632. Effective Marketing Strategies & Route Density Unlocked!

Today, we're sharing two chapters from our best-selling book Zero To $100K, focusing on marketing and route density! These two topics are supercritical this time of the season, and we wanted to give our strategy and insights on how we approach topics each spring. Zero to $100K! : The Complete Guide on How to Start a Successful Lawn Care Company Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for...

Feb 28, 202421 min

631. Allow Me To Reintroduce Myself!

Today, we’re sharing our very first podcast episode, telling the story of how Brian’s Lawn Maintenance came to be! We have a bunch of new listeners already this spring, and with that, we wanted to share with all of you where we came from, where we’re at, and where we’re going. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Bri...

Feb 26, 202451 min

630. Growing To $30m, The Perficut Story (A Unique Perspective!)

Today, we're joined by Matt Bowman, President of Perficut based in Ankeny, Iowa. Matt offers a unique perspective of the enterprise that Kory Ballard founded and the initial phase of their business growth to $10m. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment Defe...

Feb 23, 202442 min

629. The Man In The Arena w/ Brian & Liz Fullerton

Enjoy Brian & Liz's presentation at LAL 23. It's powerful motivation as you get back on the mower in 2024. Also, Mr. Producer shares the date for LAL 2024. Get Brian's Free Newsletter https://www.lawntrepreneuracademy.com/ Brian's Lawn Maintenance On YouTube Brian's Lawn Maintenance On Instagram Register for EQUIP 2024 (Save 50% with code Brian) Plow Right Marking Stakes (Brians10) Ballard-Inc.com (Brians10) KUJO (Brians10) Equipment Defender (Brians10) https://gpstrackit.com/brianlm/ www.br...

Feb 21, 202431 min
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