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Fullerton Unfiltered

A podcast show dedicated to those who are determined to take their business and their life to the next level!
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Episodes

238. Who You Calling A Rookie? Friday Takeover With Naylor Taliaferro of LCR Media

Today we're joined by Naylor Taliaferro of the LCR Media podcast, sharing with us some fun stories about his business and career in lawn care and landscaping. Naylor has a great business in the Midlothian area of Virginia, and today we have him doing a feature Friday as a guest takeover on the show. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance www.TheHardscapeAcad...

Sep 10, 202140 min

237. Nourishment For The Soul! Live Events GIE+EXPO & LAL 2021!

Today Liz and I are talking about why we LOVE live events and why we cannot wait to see so many of you this fall in Louisville KY and Novi MI! Live events are an incredible opportunity to network, make friends, learn business best practices, and so much more. But most importantly, they're an opportunity to recharge your batteries, grow personally, and cater to building relationships. Listen in as we break down 2 of the most exciting live events that are happening this fall, and why we can't wait...

Sep 08, 202156 min

236. 15 Years Old & Making A Name For Himself! Interview w/ Zadok Shafer!

Today we're joined by Zadok Shafer of Zdubs Mowing & More, hearing about his entrepreneurial startup story and what his business looks like today! Zadok is only 15 years old but is already making a name for himself with his lawn care business in Wayland MI. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance www.TheHardscapeAcademy.com...

Sep 06, 202132 min

235. Failure Isn't Fatal Unless It's Final! w/ Paul Jamison Of The Green Industry Podcast

Today we're sharing the stage with a fellow host of a popular podcast named Paul Jamison sharing his 2 biggest failures when it came to running his landscaping business. Listen in as Paul shares his story of some damage he did to a customer's property, and what he had to do to fix the mistakes and the lessons learned. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance w...

Sep 03, 202138 min

234. 15 Years Old & Making It Happen! Interview w/ Ethan Jackson Of E's Loyalty Lawn Care

Today we're joined with Ethan Jackson of E's Loyalty Lawn Care out of Litchfield IL, sharing with us his business start-up story! Ethan is only 15 years old and already has a great client list and is continually reinvesting into his company and buying new equipment to grow to the next level. Listen in and check out this fun story with Ethan Jackson and learn what he's doing to grow to the next level. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Ma...

Sep 01, 202141 min

233.Full Time Teacher & Career w/ An Incredible Side Hustle Business - Eric Hughes Of The EH Group

Today we're joined by Eric Huges of The EH Group out of Dublin OH sharing with us his start-up story and how he manages his business part-time. Eric has a successful career as a full-time teacher, but on nights and weekends he runs his mowing company to make extra income. Listen in as Eric shares helpful tips to growing a part-time business and how he manages the demands of both opportunities. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenan...

Aug 30, 202135 min

232. One Of Canada's Best Hardscapers Joins The Show! Paver King AKA Mike Pennington!

Today we're joined with Mike Pennington of Paver King Limited all the way from Ontario Canada. Mike shares an incredible start-up story and his perspective on being a hardscaper for almost 30 years. Along the way Mike shares insightful tips regarding sales techniques, building customer rapport quickly, and so much more. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance...

Aug 27, 20211 hr 28 min

231. How To Hardscape Heads Up! Interview w/ Mike Pletz Of How To Hardscape

Today we're interviewing Mike Pletz of How To Hardscape and hearing a little more about his background in the hardscaping industry. Many of you guys know that I love hardscaping and live vicariously through so many of you perform that scope of work! Listen in as Mike shares his start-up story, as well as his most recent efforts to grow on social media in the hardscaping world. Enjoy! www.SiteOne.com www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenanc...

Aug 25, 202133 min

230. A Bigger Vision For A Greener Landscaping Company - Interview w/ Logan Manning Of Earth Advocate

Today we're joined with Logan Manning of Earth Advocate out of Canal Winchester OH. Logan is rapidly growing his lawn and landscaping company and recently made some incredible investments into his business. Listen in to hear Logan's passion and enthusiasm for the industry, and the exciting vision he has for his growing business. Enjoy! www.ISOtunes.com (Brians10 Save $10) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenan...

Aug 23, 202154 min

229. Who Wins When You Succeed? Rerelease From LAL 2020 w/ Host Brian Fullerton

Today we're re-releasing an episode that we dropped during winter that a ton of you guys missed! This was a powerful speech that Liz and myself shared from our live event in 2020 that was heartfelt and charged up the crowd right before Jeff Joiner took the stage. If you guys are on the fence for LAL 2021, you need to be there! Just make a decision and the rest of the details will fall into place. Liz and I hope to host you guys in Novi MI Saturday, November 13th, 2021. Enjoy. www.SiteOne.com www...

Aug 20, 202141 min

228. Part 2 - What Is A Good Name? Family & Legacy w/ Caleb Auman Of Auman Landscape LLC

Here is Part 2 as we are once again joined by Caleb Auman of Auman Landscape LLC. Listen in as Caleb shares some exciting business updates on trucks and equipment, as well as a deep dive conversation about family and legacy. This was a power-packed episode that gets you thinking about your priorities and really focusing on creating a lasting legacy for your kids. Enjoy! www.BillyGoat.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance www....

Aug 18, 20211 hr 33 min

227. What Is A Good Name? Family & Legacy w/ Caleb Auman Of Auman Landscape LLC

Today we're joined by returning guest and friend of the show Caleb Auman of Auman Landscape LLC. Listen in as Caleb shares some exciting business updates on trucks and equipment, as well as a deep dive conversation about family and legacy. This was a power-packed episode that gets you thinking about your priorities and really focusing on creating a lasting legacy for your kids. Enjoy! www.BillyGoat.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnm...

Aug 18, 202151 min

226. Opt Out Of Your Perceived Obligation To Misery - w/ Host Brian Fullerton

Today we're talking about 4 different types of businesses I've noticed out there in the marketplace. This podcast is to help you guys decide on what type of business you'd like to have, and then give you the encouragement to go get yours! Unstuck yourself, you're not obligated to a life of misery and a frustrated business model. You can change, starting today. Enjoy! www.echo-usa.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @briansl...

Aug 16, 202146 min

225. West Virginia On The Map! 20 Years Old & Crushing It! Interview w/ Seth Kessler of Kesslers Property Management

Today we're interviewing Seth Kessler who is just 20 years old hailing from Fayette County West Virginia. Seth is motivated to grow his business, expand services, and really make a name for himself in West Virginia. Listen in as he shares his exciting start-up story and how living below his means and running a profitable business is setting himself up for a bright future. Enjoy! www.Exmark.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenanc...

Aug 13, 202134 min

224. Creating A Profitable Content & Work Calendar For Your Business w/ Host Brian Fullerton

Today we're talking about how to best stay ahead of the curve for your business and how to capitalize on marketing to your customers. Brian shares some secrets to creating content and some helpful tips when trying to put your business in a position to win. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance www.thehardscapeacademy.com @brianslawnmaintenance www.GIE-Expo.com (Use Code: Brian Save 50%)...

Aug 11, 202146 min

223. 16 Years Old & Making A Name For Himself! Interview w/ Ethan Hammond Of Hammond Landscape

Today we're interviewing Ethan Hammond of Hammond Landscape and hearing his start-up story! Ethan just turned 16 and is really focused on growing his lawn and landscaping business in the Okemos, MI area. Ethan is enthusiastic and blazing a trail for his future as it shows with this exciting conversation hearing about how he started his business at a young age. Enjoy! www.SiteOne.com www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https...

Aug 09, 202137 min

222. We're Expanding! Adjusting To Life As New Parents! w/ Host Brian & Liz Fullerton

Today Liz and I are sharing a little debrief about the last week of our crazy life! Baby Emmie was born on Monday night at 8:47 pm, and safe to say the last few days have been a blur! Such exciting times are ahead, and we're so thankful for all the amazing people around us and in our life. More to come, but here is our wonky quick debrief that we recorded on zero sleep, enjoy! www.ISOtunes.com (Brians10 Save $10) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/...

Aug 06, 202135 min

221. Creating Margin In Your Life w/ Andrew Martinez Of Southern Sons Landscape

Today we're joined with Andrew Martinez as he shares his life and business update so far this season! Andrew has some super insightful topics he shares about creating margin in your life, leaving a legacy and overall talking about what's most important to him: family. Andrew is a genuinely great dude and it really helps me to remember the reason why we work so hard. Enjoy! www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintena...

Aug 04, 202153 min

220. Changing Careers At 40 Years Old & Getting Into Lawn Care! The Kibler Startup Story!

Today we're joined by Bronson and Carrie Kibler of Kibler Lawn & Landscaping sharing their startup story. Bronson had a successful career in the financial services industry, and at 40 years old they both decided they've had enough. Bronson left his high-profile job, Carrie backed him up and they took everything they had with them from busy Atlanta down to Bradenton FL. This was an incredibly fun episode that you have to listen to all the way through, a true victory story that you're never "s...

Aug 02, 202146 min

219. The "Highlight Reel" ISN'T REAL Life! - w/ Host Brian & Liz Fullerton

Liz and I are hanging with you guys today doing an end-of-week recap on what is going on in our world. Life has been going 100mph a minute, and this has been the toughest summer we can remember. Some things are going to schedule, some things aren't. The bottom line is this, keep a good attitude and remember, success is nothing more than going from failure to failure without the loss of enthusiasm! Enjoy. www.ISOtunes.com (Brians10 Save $10) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance ...

Jul 30, 20211 hr

218. 19 Years Old & Crushing It With Landscaping Work - Interview w/ Mike Tartoni Of Denali Landscaping

Today we're joined with Mike Tartoni owner of Denali Landscaping out in Farmington Hills Michigan. Mike and his team have been crushing it with landscaping, lawn care, and everything in between. If you're excited about fast growth and putting in the hustle to make it happen, you'll be energized by this startup success story with Denali Landscaping. Enjoy! www.echo-usa.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenan...

Jul 28, 202143 min

217. ECHO Power Equipment Tell All w/ Jason Wilk Of ECHO Inc.

Today we're chatting with Jason Wilk of ECHO and learning more about their powerful commercial grade 2 stroke power equipment. Jason is a product manager at ECHO and has become a good friend of mine over the years, and today he gets to share with us why ECHO is taking aim to partner up with commercial lawn and landscape contractors today. Enjoy. www.SiteOne.com www.GIE-Expo.com (Use Code: Brian Save 50%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslaw...

Jul 26, 202149 min

216. 19 Years Old And Crushing It! Interview w/ Christian Schloegel Of C&I Services LLC

Today we're joined by returning guest Christian Schloegel of C&I Services, hearing about his annual update and growth of his lawn and landscaping company. Christian is in the west suburbs of Chicago, IL, and is crushing it with his business. Christian gives us some timely updates about his business as well as some helpful tips for young entrepreneurs who are just getting started. Enjoy! www.Exmark.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/briansla...

Jul 23, 202144 min

215. Buying & Selling Accounts! How We Grew 20% Overnight With 1 Phone Call

Today we're talking about a quick fun story from the archives about how we grew Brian's Lawn Maintenance almost 20% overnight. We had a stroke of genius (honestly!) and caught the opportunity to pick up a list of clients from a company that was moving on and closing up shop. Along the way we share in this episode some other fun helpful nuggets for when it comes to buying and selling accounts, and what we've seen work and not work over the years. Enjoy! www.GIE-Expo.com (Use Code: Brian Save 50%)...

Jul 21, 202136 min

214. An Exciting Announcement! Patience Pays Off w/ Caleb Auman of Auman Landscape LLC!

Today we're joined by Caleb Auman of Auman Landscape LLC sharing about their business progression and some exciting updates for their company! Caleb and Brittany are great friends of ours and we are incredibly excited for this next chapter in their business and life! Enjoy! www.EquipmentDefender.com (Brians10 Save 10%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance www.GIE-Expo.com (Use Code: Brian Save 50%) www.The...

Jul 19, 202151 min

213. A Crash Course In Route Density w/ Host Brian Fullerton

Today we're talking about all things route density, and how this was the greatest determining factor in the profitability and success of our lawn care company. Over the years we've had to grow, prune and constantly cultivate our routes to make our business a stand-out success. We didn't always have the best route density, but after a decade of working on it, we've finally got it to where it needed to be, which has yielded us a very profitable enterprise. Enjoy. www.SiteOne.com www.GIE-Expo.com (...

Jul 16, 202145 min

212. Passing The Torch To The Next Generation - Interview w/ Paul Camara of Spring Green Landscaping

Today we're joined with an OG in the green industry over in Rhode Island named Paul Camara. A lot of you guys know Paul from Instagram and the high-quality jobs that he provides for his clients with his company Spring Green Landscaping. Listen in as Paul shares insightful tips and stories to help the next generation grow a successful lawn and landscaping business. Enjoy! www.ISOtunes.com (Brians10 Save $10) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brians...

Jul 14, 202144 min

211. The Biggest Green Industry Trade Show EVER! GIE+EXPO Brief!

Today Liz and I are going to share some helpful details to navigate the GIE+EXPO in Louisville KY. GIE+EXPO has become the largest trade show event of the year, and for good reason! Come see all of your favorite lawn care, landscaping, and hardscaping equipment in one massive expo arena! Liz and I try to share what has helped us when attending the event to make it as fun and enjoyable as possible. Don't forget to save 50% off with promo code 'BRIAN", and we'll see you there! www.Exmark.com www.L...

Jul 12, 202159 min

210. The Summer Is Heating Up! Summer Road Tour w/ The Green Industry Podcast

Today we're joined with special guest Paul Jamison of the Green Industry Podcast! Listen in as Paul shares the itinerary for the summer road tour that they're heading on later this week! Paul is going to Virginia to do live interviews, and bring back a plethora of knowledge to help us grow our businesses. Enjoy! www.Ballard-inc.com (Brians10 Saves 10%) www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance @greenindustrypod...

Jul 09, 202148 min

209. Don't Crash The Plane! Learning To Fly With Confidence - w/ Host Brian Fullerton

Today we're doing a short and sweet episode talking about running your business profitably and why knowing your numbers is so important. With a quick analogy Brian shares the how and why you should look at your numbers more often, and why ignoring them could spell disaster. Enjoy! www.echo-usa.com www.LawntrepreneurAcademy.com Brian's Lawn Maintenance - YouTube https://linktr.ee/brianslawnmaintenance @brianslawnmaintenance www.GIE-Expo.com (Use Code: Brian Save 50%)...

Jul 07, 202139 min
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